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微信小程序开启页面收录--开启真正seo模式!

时间:2019.06.13 来源:http://www.weidaoshang.cn

3月29日,不少小程序开发者在后台收到了一条通知,通知表示,小程序新增页面收录功用,开发者能够设置小程序能否能被收录,或者经过配置完成特定页面被收录。
On March 29, many small program developers received a notification in the background that the new page included function of the small program, the developer can set whether the small program can be included, or the specific page can be included after configuration.
乍一看有些云里雾里,实践上,这项才能在微信安卓7.0.4版中曾灰度测试过,让我们能一睹真容:
At first glance, there are some clouds and mists. In practice, this ability has been tested grayscale in Weixin Android 7.0.4, so that we can see the truth:
只需开启了该功用,小程序每一个页面都能被直接搜索到,比方搜索“计算器”,在内容一栏中就会展现页面中含有“计算器”的小程序,点击之后直达该页面。
Just turn on this function, every page of the applet can be searched directly, for example, by searching for "calculator", a small program with "calculator" in the page will be displayed in the content column, and then click directly to the page.

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关于这项才能,有开发者用了“太震动”三个字来形容,并且以为它的重要性不亚于去年的下拉“小程序桌面”。
For this talent, some developers use the word "too shaking" to describe it, and think it is no less important than last year's drop-down "small program desktop".
为了更深化理解它,我们无妨以搜索巨头百度作为参考。
In order to further understand it, we might as well take Baidu, the search giant, as a reference.
在搜索框里输入某个关键词,结果页就会展示出某个网站中含有该关键词的页面,点击就直达该页面,这就是页面收录功用的根本方式。
Enter a key word in the search box, and the result page will show the page containing the key word in a website. Click on the page directly, which is the basic way to include the function of the page.
我们能够就把小程序了解为网站,以前只能搜索整个网站,如今也能够搜索到里面的页面了。
We can understand the small program as a website. We used to search the whole website, but now we can also search the pages inside.
百度小程序前段时间推出了一项才能(点我阅读),就是把小程序拆分为一个个网页,并被搜索引擎抓取。微信此项新才能与此相似,也是经过搜索直达小程序页面。
Baidu applet recently launched a talent (click on me to read), that is, the applet is divided into a web page, and is grabbed by search engines. Wechat's new talent is similar to this, but also through search to the small program page.
但百度智能小程序接入搜索的方式比拟复杂,需在开发者工具中将小程序Web化,然后上传审核发布。
However, Baidu smart widgets access to search in a more complex way, need to develop tools in the widget Web, and then upload audit release.
而以前虽然微信也推出过搜索直达页面功用,即“效劳直达”和“好物圈”,但都需求开发者主动申请配置,关于中小商家而言,有一定的技术门槛。
In the past, although Wechat has also introduced the function of searching direct pages, that is, "service direct" and "good circle of things", it requires developers to apply for configuration on their own initiative. For small and medium-sized businesses, there is a certain technical threshold.


而这一门槛现已不复存在,由于小程序“页面收录设置”默许开启,所以商家不需求任何操作,就能被收录到微信搜索中。
And this threshold no longer exists, because the small program "page inclusion settings" tacitly open, so businesses do not need any operation, can be included in the Wechat search.
但是,收录仅仅是开端,更重要的是,尔后一切商家都能经过对页面构造的优化,使小程序的排名愈加靠前,获取更多搜索流量。
However, the inclusion is only the beginning, more importantly, after all businesses can optimize the page structure, so that the ranking of small programs is even higher, to obtain more search traffic.
正如微信团队给我们的回复所说:“这一体验优化,能够协助用户缩短寻觅效劳的途径,提升搜索效率,也能够协助开发者的小程序取得更多曝光。”
As the Wechat team said in its reply to us, "This experience optimization can help users shorten the way to find services, improve search efficiency, and help developers get more exposure to small programs."
换句话说,小程序SEO时期从这一刻真正到来了。
In other words, the era of small program SEO really came from this moment.
以前,微信小程序的社交属性被过度放大,众多运营者们经过各种方式诱导用户转发分享,从而完成数据短时间内的爆炸增长,这对用户体验是宏大伤害。
Previously, the social attributes of Wechat applets were over-enlarged, and many operators induced users to forward and share data in various ways, thus completing the explosive growth of data in a short time, which is a great harm to the user experience.

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所以我们发现,微信不断在经过诸如限制跳转数量、收回分享回调等方式,逐渐标准小程序的社交裂变行为,2019年第一季度,的确没有再看到现象级小程序的刷屏事情。
So we found that Wechat has been gradually standardizing the social fission behavior of applets through such ways as limiting the number of jumps and withdrawing share callbacks. In the first quarter of 2019, we did not see the phenomenon-level applet screen brushing again.
有开发者表示,“社交流量带来的第一波红利期曾经慢慢褪去,下一个取而代之的流量洼地应该是搜索”。
Some developers said that "the first dividend period brought about by social traffic has slowly faded away, and the next flow depression should be search".
由于搜索能让一切商家不管大小,都站在同一同跑线上,流量获取愈加对等化。
Because search enables all businesses, big or small, to stand on the same track, traffic access is becoming more equal.
意义是在相同的搜索规则下,小团队开发的小程序经过页面构造的优化,提供更优质的效劳,一样有时机排在头部小程序前面。
Meaning is that under the same search rules, small team development of small programs through the optimization of page structure, to provide better service, as well as the opportunity to rank in front of the head of small programs.商河做网站

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