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做新站优化哪些哪些内容不可缺?

时间:2019.05.24 来源:http://www.weidaoshang.cn

1、关键词规划
1. Keyword planning
首先要晓得本人要做哪些关键词,找到行业关键词的办法能够是参考竞争对手和用百度凤巢系统。当然市面上的工具很多,站长工具、爱站工具、金花词等都是很好的关键词发掘工具。找好了关键词接下来就是合理规划在网站的各个页面。在规划之前应当剖析关键词的竞争度,主要参考点有关键词指数、搜索量、排名首页的网站页面类型和外链、域名年龄等要素。
First of all, I need to know what keywords I want to do. The way to find the keywords in the industry is to refer to competitors and use Baidu Fengchao system. Of course, there are many tools on the market, such as stationmaster tools, station-loving tools, golden words and so on, which are good keyword discovery tools. Find the keywords and then plan the pages of the website reasonably. Before planning, we should analyze the competitiveness of keywords. The main reference points are keyword index, search volume, page type of the ranked homepage, external links, domain name age and so on.
把关键词竞争度分为三个等级,分别尴尬、中、易。难的关键词规划在首页,中等的放在列表页或二级栏目页,容易的则用内容页去做。
The competition degree of keywords is divided into three levels: embarrassing, medium and easy. Difficult keywords are planned on the home page, medium on the list page or the secondary column page, and easy on the content page.
2、扁平化构造
2. Flattening structure
在走进搜索引擎这本书里,作者讲到万维网半径不超越17层,这和六度人脉理论不约而同。搜索引擎在抓取网页的时分主要采取宽度优先的准绳,因而网站的层次不应太深,普通不要超越三层,这样才利于蜘蛛抓取。

In the search engine book, the author said that the radius of the World Wide Web does not exceed 17 layers, which is similar to the six-degree network theory. Search engines mainly adopt the criterion of breadth first when crawling web pages, so the level of Web sites should not be too deep, and generally do not exceed three levels, so as to facilitate spider crawling.

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3、网址标准化
3. Website standardization
除了网站构造,网址长的怎样样也很重要。假如说网址构造是人的衣服,那么网址方式就是人的容颜,长的丑也会不受蜘蛛待见。不要用动态网址,特别不要用参数过多的,网址用拼音更佳。许多网站上线前网址问题都没处理,常见的有多个网址访问同一内容,例如带斜杠和不带斜杠, 首页带个index.php的尾子,首页带www 不带www等问题。
In addition to website construction, the length of the site is also important. If the structure of the web site is human clothes, then the way of the web site is human face, and the long ugliness will not be seen by spiders. Do not use dynamic web sites, especially do not use too many parameters, web sites with Pinyin better. Many websites have not dealt with the problem of web addresses before they go online. Many websites often visit the same content, such as with and without slashes, with the tail of index. PHP on the home page, with WWW and without www on the home page, and so on.
4、网站内容
4. Website Content
内容为王永不过时,网站初期做好内容是最重要的,以用户需求为中心坚持原创,不剽窃也不要被剽窃,新站权重低,要做好版权措施。
Content is out of date for Wang Yong. The most important thing is to do a good job of content in the initial stage of the website. We should stick to the originality with the user's needs as the center, not plagiarize or be plagiarized. The weight of the new site is low, and we should take good copyright measures.
5、防止标题反复问题
5. Preventing the repetition of titles
确保每个页面有独一的meta标签,主要有标题、描绘、关键词标签。这里容易出问题的中央在列表分页,还有第一页和列表首页内容反复问题。

Make sure that each page has a unique meta tag, including title, description and keyword tags. In the center of the list, which is prone to problems, there are repeated problems with the contents of the first page and the front page of the list.

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6、404页面
Pages 6 and 404
一个好的404页面能够更好的引导用户,增加网站pv,进步用户体验。确保404页面返回正确代码,不要用任何跳转。
A good 404 page can better guide users, increase website pv, and improve user experience. Make sure the 404 page returns the correct code without any jumps.
7、网站速度和效劳器稳定性
7. Website Speed and Server Stability

用户体验中有个3秒必死准绳,假如网页加载时间过长,用户的跳出率大大增加,用户体验就会大大降低。除速度外,效劳器稳定性也要保证。毕竟三天两头打不开的网站搜索引擎和用户都不会喜欢。

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There is a 3-second rule in user experience. If the page load time is too long, the user jump-out rate will be greatly increased, and the user experience will be greatly reduced. In addition to speed, the stability of the server should also be guaranteed. After all, neither the search engines nor the users of websites that can't be opened in three days will like it.
有了商河全网营销上面的小总结,希望对广大客户有所帮助,如果有什么不理解的或者寻求帮助的请点击我们的官方网站: http://www.weidaoshang.cn或者来电咨询,我们会尽全力为您解决
With the summary of Shanghe whole network marketing, I hope it will be helpful to our customers. If you don't understand or ask for help, please click on our official website: http://www.weidaoshang.cn or call for consultation. We will try our best to solve it for you.

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