您好,欢迎来到济南诺商官方网站!
当前位置:首页 -> 新闻中心 -> 微信搜索将是回会是下一波的seo红利?

微信搜索将是回会是下一波的seo红利?

时间:2019.05.06 来源:http://www.weidaoshang.cn

从用户侧来说,互联网从PC端走到移动端,在交互体验、使用场景上都发生巨大变化,而搜索的习惯却继承了下来,像搜索巨头百度,每日需要响应60亿次的搜索请求,可见搜索依旧是获取信息和服务的重要方式。
From the user side, the Internet has changed dramatically from PC to mobile in interactive experience and usage scenarios, while the search habits have been inherited. Like Baidu, the search giant, it needs to respond to 6 billion search requests every day. It can be seen that search is still an important way to obtain information and services.
并且,搜索行为往往与需求相伴,这与小程序“即用即走,触手可得”的特性也天然契合:需求产生——搜索小程序——使用服务——离开小程序,这条路格外顺畅。
Moreover, search behavior is often accompanied by demand, which naturally corresponds to the "ready-to-use, accessible" feature of small programs: demand generation - Search small programs - using services - leaving small programs, this path is particularly smooth.
但有人会说,“搜索是日常行为不假,但习惯在微信里搜索的人却不多,抢占搜索流量有意义么?”
But some people will say, "Search is a daily behavior, but there are not many people who are used to searching in Wechat. Does it make sense to seize search traffic?"
我们不妨逆向思考这个问题,许多开发者表示,现在微信搜索最大的问题反倒不是使用习惯,而是缺乏内容,比如搜“羊毛大衣如何清洗”,完全得不到任何结果。
We might as well think about it backwards. Many developers say that the biggest problem with Wechat Search today is not the use of habits, but the lack of content, such as "how to wash wool overcoats", without any results at all.
但未来小程序页面收录功能全面上线后,所有有关“羊毛大衣如何清洗”的小程序页面都会被抓取到,可能是一篇文章,也可能就是羊毛大衣清洗服务,由此实现了搜—看—买的过程。
But in the future, all the small program pages about "how to wash wool coat" will be captured after the collection function of the small program pages is fully online. It may be an article or a wool coat cleaning service, thus realizing the process of searching, seeing and buying.

所以有理由相信,未来搜索结果的内容丰富度不再是问题,用户习惯的养成也就水到渠成。

商河网站外包托管

Therefore, there is reason to believe that the content richness of future search results is no longer a problem, and the cultivation of user habits will come to fruition.
从商家侧看,搜索将带来下一波微信的流量红利。
Looking from the merchant side, the search will bring the next wave of traffic dividends.
以前,微信小程序的社交属性被过度放大,众多运营者们通过各种方式诱导用户转发分享,从而实现数据短时间内的爆炸增长,这对用户体验是巨大伤害。
Previously, the social attributes of Wechat applets were over-enlarged, and many operators induced users to forward and share data in various ways, thus achieving explosive growth of data in a short time, which is a great harm to user experience.
所以我们发现,微信一直在通过诸如限制跳转数量、收回分享回调等方式,逐步规范小程序的社交裂变行为,2019年第一季度,确实没有再看到现象级小程序的刷屏事件。
So we found that Wechat has been gradually standardizing the social fission behavior of applets through such ways as limiting the number of jumps and withdrawing share callbacks. In the first quarter of 2019, we did not see the phenomenon-level applet screen brushing event.
有开发者表示,“社交流量带来的第一波红利期已经渐渐褪去,下一个取而代之的流量洼地应该是搜索”。
Some developers said that "the first bonus period brought by social traffic has gradually faded, and the next flow depression should be search".
因为搜索能让所有商家不论大小,都站在同一起跑线上,流量获取更加平等化。
Because search can make all businesses, big or small, stand on the same starting line, traffic access more equal.
意思是在相同的搜索规则下,小团队开发的小程序通过页面结构的优化,提供更优质的服务,一样有机会排在头部小程序前面。
This means that under the same search rules, small teams develop small programs to provide better service by optimizing the page structure, as well as the opportunity to rank in front of small programs in the head.

比如,在除去使用过、好友用过、功能直达等客观因素外,搜索“北京天气”依旧是“墨迹天气”排第一,但在未来,大家公平角逐时,「北京天气查询」这样的小程序,也有机会通过页面优化排在最前面,因为提供的服务更加精准。

商河网站外包托管

For example, in addition to the objective factors such as used, friends used, direct function, search for "Beijing Weather" is still ranked first in "ink weather", but in the future, when everyone competes fairly, small programs such as "Beijing Weather Query" also have the opportunity to rank first through page optimization, because the services provided are more accurate.
这对于中小开发者而言无疑一大助推。
This is undoubtedly a big boost for small and medium-sized developers.
如何让优质的小程序被更好的发现,这是微信一直关注的问题,目前来看,让服务与产品质量更高的小程序通过搜索入口自然涌现,这是微信给出的答案。
How to make the high-quality small programs better discovered is the issue that Wechat has always been concerned about. At present, let the small programs with higher service and product quality emerge naturally through the search entrance, which is the answer given by Wechat.

商河网络公司