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当网站遇到关键词,该如何布局?又该注意哪些内容?

时间:2019.04.29 来源:http://www.weidaoshang.cn

一个网站可能有上百个甚至更多的相关关键词,这些关键词就需要合理的分布在整个网站上。优化多个关键词是很多SEO新手都感到迷惑的事情。不可能把所有的关键词都放在首页上,否则页面内容撰写、链接建设、内部链接及锚文字的安排都将无所适从。

A website may have hundreds or more related keywords, which need to be reasonably distributed throughout the site. Optimizing multiple keywords is confusing for many new SEO users. 不可能把所有的关键词都放在首页上,否则页面内容撰写、链接建设、内部链接及锚文字的安排都将无所适从。

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一个比较合理的整站关键词布局类似金字塔形式。核心关键词位于塔尖,使用首页优化(一般两三个)。次一级的关键词位于塔身部分,放在一级分类或者频道页,栏目页的首页。意义最相关的两三个关键词放在一起,成为一个一级分类的目标关键词。再次一级的关键词可以放置在二级分类首页,同样每个分类针对两三个关键词。更多的长尾关键词处于塔底,放在产品页面或者文章页面。进行关键词布局需要注意什么?
A more reasonable layout of the whole station keywords is similar to the pyramid form. Core keywords are located at the top of the tower, using home page optimization (usually two or three). Secondary keywords are located in the body of the tower, on the first level category or channel page, and on the front page of the column page. Two or three keywords with the most relevant meanings are put together and become the target keywords of the first-level classification. The second-level keywords can be placed on the home page of the second-level classification, and each category is also targeted at two or three keywords. More long tail keywords are placed at the bottom of the tower, on product pages or article pages. What should we pay attention to in keyword layout?
一、关键词布局定位
I. Keyword Layout and Location
文章的第一段通常是一次,必要时可以两次,但最好不要超过两次。一般看文章的长度,一般800字的文章可以呈现2次,可以根据文章的长度增加,但不存在关键词堆叠的现象。文章结尾还需要呈现一次,第一次和最后一次回响,让读者看到最好的结局。

The first paragraph of an article is usually once, twice if necessary, but it is better not to exceed twice. Generally speaking, articles with 800 words can be presented twice, which can be increased according to the length of articles, but there is no phenomenon of keyword stacking. The end of the article also needs to be presented once, the first and last echoes, so that readers can see the best ending.

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二、关键词密度
2. Keyword Density
在以前的SEO操作和优化中,我们把重点放在关键字密度上,它经常计算同一个单词的表示频率,但不要嘲笑在这里应该使用同义词来尽可能替换这部分内容,而不是让关键字密度太高。"这很容易被搜索引擎认为是一种欺诈。
In previous SEO operations and optimization, we focused on keyword density, which often calculates the frequency of the same word, but don't laugh at using synonyms here to replace this part of the content as much as possible, rather than making keyword density too high. "It's easy to be considered a fraud by search engines.
建议:SEO工作人员可以将关键词搜索次数、目标URL等情况做个详细的表。最重要的是,每一个重要的关键词都必须事先确定目标页面,不要让搜索引擎自己去挑选哪个页面与哪个关键词最相关。SEO人员自己就要有意识的确定好每个关键词对应的优化页面,这样在做内容组织和内部链接时才能有的放矢。
Suggestion: SEO staff can make a detailed list of keyword search times, target URLs and so on. Most importantly, every important keyword must determine the target page in advance, and don't let search engines choose which page is most relevant to which keyword. SEO personnel themselves should consciously determine the optimization page corresponding to each keyword, so that they can have a target in content organization and internal links.

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