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原来网站建设和网站营销的关系是这样的!

时间:2019.04.17 来源:http://www.weidaoshang.cn

网站建设和网络营销到底是怎样的关系?科学的表述应该为,两者相辅相成相互促进相得益彰。但是实际上显然不是如此,因为我们看到太多的网站要么设计相当精美,但是没有任何营销体验,也不便于搜索引擎抓取网站内容。比如曾经一度被热捧的FLASH网站就是这样,但是现在很显然已经慢慢被诸多的网络公司搜抛弃。我们同时也看到有不少的网站排名做的相当不错,但是并没有因此给网站带来多少实际效益。因为网站设计不堪入目,通篇都是质量不高的文字内容。在网站建设中偏废其一做法,网站建设和网络营销两者缺一不可。

What is the relationship between website construction and online marketing? The scientific expression should be that the two complement each other and promote each other. But this is obviously not the case, because we see too many websites are either very well designed, but there is no marketing experience, and it is not easy for search engines to grab website content. For example, once popular FLASH website is like this, but now it is obvious that it has been slowly abandoned by many network companies. At the same time, we also see that many websites rank fairly well, but it does not bring much practical benefits to the website. Because the website design is not impressive, the whole article is not high quality text content. In the construction of websites, it is necessary to abandon one of them, and both websites construction and network marketing are indispensable.

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一、没有网站设计只有网站优化
1. There is no website design but website optimization
网络营销当然很重要,但是很多网站建设或者网站的运营者却理解的相当狭隘,认为网络营销就是搜索引擎优化,就是网站排名。事实上当然绝非如此,网络营销的本意在于提高网站的用户体验和网站的流量,通过有质量的网站内容,让这些流量转化为销量,让尽可能多的网站访客转化为潜在顾客。而所谓的网站优化,只是从一定程度上解决了网站流量问题。所以,就是网站设计在网络营销整个环节中相当重要。
Of course, online marketing is very important, but many website builders or website operators understand it very narrowly, think that online marketing is search engine optimization, that is, website ranking. In fact, of course, this is absolutely not the case. The purpose of online marketing is to improve the user experience and traffic of the website. Through the quality of website content, these traffic can be converted into sales, and as many visitors as possible into potential customers. The so-called website optimization only solves the problem of website traffic to a certain extent. Therefore, website design is very important in the whole process of network marketing.
二、没有网站内容只有网络营销
2. There is no website content but network marketing
不只是网站设计,网站上的内容也至关重要。首先,从网站排名的角度来说,搜索引擎对高质量的原创内容相当期待。在现实中我们也发现,一些网站本身并没有多少优化的成分,但是就是有原创内容不断更新网站,排名慢慢的也会上去。所以,对于网站优化来说内容才是根本。其次,用户更需要优质内容,相对网站设计可以委托专业的网站建设公司进行。网站内容是大多数公司的短板,部分公司网站上的文字根本就不堪入目。但是网络营销是一个整体,本身就包括优质的网站内容。

It's not just website design, but also the content of the website. First, from the perspective of website ranking, search engines are looking forward to high-quality original content. In reality, we also find that some websites themselves do not have much optimization ingredients, but even the original content is constantly updated websites, ranking will slowly go up. Therefore, for website optimization, content is fundamental. Secondly, users need more high-quality content, relative to website design can be entrusted to professional website construction companies. The content of the website is the short board of most companies, and the text on some companies'websites is simply inappropriate. But network marketing is a whole, including high-quality website content itself.

商河网络宣传

三、没有网站质量只有访问流量
3. No website quality, only traffic
网站流量很重要,一个设计如何精美的网站,如果没有一定的流量支撑也会深藏闺中无人知。所以,网络营销一项很重要的工作,就是想方设法提高网站的流量。但是这个道理反过来却是不成立的,网站流量并不是网络营销的惟一。所以在网络流量之外,还应该提高网站的设计水平,还应该不断丰富网站的内容。即便是网络流量,其质量也不是不尽相同的。比如,通过购买关键词广告获取的流量,其购买意向就相当明确。而通过网络广告和营销炒作而来的流量,其质量就很是一般了。提高网络营销效果首先一定要有一个有质量的网站,其次要有一些有质量的流量,两者缺一不可。
Website traffic is very important, how to design a beautiful website, if there is no traffic support will be hidden in the boudoir unknown. Therefore, an important job of network marketing is to find ways to improve the traffic of the website. But this principle is not established in turn, website traffic is not the only network marketing. Therefore, in addition to network traffic, we should also improve the design level of the website, but also should constantly enrich the content of the website. Even if the network traffic, its quality is not different. For example, through the purchase of keyword advertising traffic, its purchase intention is quite clear. And through the network advertising and marketing hype from the flow, its quality is very general. To improve the effect of online marketing, we must first have a quality website, and secondly have some quality traffic, both of which are indispensable.

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