您好,欢迎来到济南诺商官方网站!
当前位置:首页 -> 新闻中心 -> 用户行为会影响网站的优化?原来是这几点导致!

用户行为会影响网站的优化?原来是这几点导致!

时间:2019.04.11 来源:http://www.weidaoshang.cn

1、点击率
1. Click-through rate
如果简单的去理解点击率,可以这么解释:搜索结果列表中某个页面被点击的次数与搜索次数的比率,当然按照常规的理解点击率越高,你的关键词排名就会越高,但这是影响排名的因素之一,我们只能说尽量利用资源提高这个指标是受欢迎的。

If you simply understand the click-through rate, you can explain this: the ratio of the number of clicks on a page in the search results list to the number of searches. Of course, the higher the click-through rate according to the conventional understanding, the higher your keyword ranking will be, but this is one of the factors affecting the ranking. We can only say that it is welcome to make the best use of resources to improve this index.

商河全网营销

搜索引擎在考核这个指标的时候,经常会判定你搜索内容属于哪个类型,它们会根据这个搜索类型判定,你的点击率是否在一个合理的范围,如果短时间快速提高,那么很可能是作弊。
Search engines often determine what type of search content you search for when evaluating this indicator. They will judge whether your click-through rate is within a reasonable range according to this type of search. If the click-through rate increases rapidly in a short time, it is likely to be cheating.
2、停留时间
2. Residence time
搜索引擎在判断关键词排名的时候,同时也会参考这个指标,简单理解停留时间就是当你搜索某个关键词进入到某个页面,而从这个页面在返回搜索结果的这段时间。
Search engines in judging the ranking of keywords, but also refer to this indicator, a simple understanding of staying time is when you search a keyword into a page, and from this page in the return of search results.
3、跳出率与二次点击
3. Jump-out Rate and Second Click
跳出率简单的理解就是当你访问一个页面,马上又返回到搜索结果的一个比率,如果大量的访问者在这个页面具有很高的跳出率,那么从某个角度来讲,这个页面并没有满足用户的需求,当大家返回搜索结果,用进行了其他页面的点击,就称作二次点击。

The simple understanding of bounce rate is that when you visit a page, you immediately return to a ratio of search results. If a large number of visitors have a high bounce rate on this page, then in a sense, this page does not meet the needs of users. When people return to search results, they click on other pages, which is called second click.

商河全网营销

两者之间有着微妙的变化,有的时候跳出率并非代表网站内容不好,而是因为技术原因加载页面时间很长,来访者可能就放弃了继续访问,如果经常产生二次点击,并且该用户在二次点击的网址停留时间过长,那么就意味着你的站点相关排名要下降。
There are subtle changes between the two. Sometimes the jump-out rate does not mean that the content of the website is not good, but because of the long time of loading pages for technical reasons, visitors may give up continuing visits. If a second click occurs frequently and the user stays in the second click site for too long, it means that the ranking of your site will decline.
用户行为对SEO排名的影响是一个复杂的过程,我们在搜索引擎中,每一次的查询与访问轨迹都会被很好的统计,这些记录将会从某些方面,影响你的站点排名,如果你的站点某些页面搜索结果与体验一直表现不佳,那么你就要多加注意,时间久了,很可能整站被降权
The impact of user behavior on SEO ranking is a complex process. In search engines, every query and access trajectory will be well counted. These records will affect your site ranking in some ways. If the search results and experience of some pages of your site have been poor, then you should pay more attention to it. Over time, the whole site is likely to be downgraded. power

商河网络公司