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SEO域名优化必须要清楚的九点内容!

时间:2019.04.08 来源:http://www.weidaoshang.cn

网站域名在我们站长圈子里面算是最重要的资产之一,网站收录流量都和域名有一定的因果关系,所以选择一个好的域名对站长做网站seo优化及网站推广运营都好大的好处的。下面小编就来和大家分享自己选购域名的一些心得。

Website domain name is one of the most important assets in our webmaster circle. There is a causal relationship between website traffic and domain name. Therefore, it is good to choose a good domain name for webmaster to optimize website SEO and promote website operation. Below is a short edition to share with you some of their own experience in purchasing domain names.

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一、品牌
First, brand
一个好的域名都不会在域名中包含关键词,比如“百度”这个词,它和搜索引擎毫无字面的关系,却是国内第一大搜索引擎的域名。这里小编建议品牌名称与行业产品名称相距越远就越好,大部分互联网公司的品牌都是硬性产生的,品牌名称一旦确定,域名就会随之确定,真正的要想做好一个大型站点的话,域名里面很少会包含关键词。
A good domain name will not contain keywords in the domain name, such as the word "Baidu", which has no literal relationship with search engines, but is the domain name of the largest search engine in China. Here the small edition suggests that the farther the brand name is from the product name of the industry, the better. Most of the brands of Internet companies are hard produced. Once the brand name is determined, the domain name will be determined. If you really want to do a good job of a large site, the domain name will rarely contain keywords.
二、续费周期
II. Renewal Period
一个网站的域名续费周期理论来说是会影响到网站的排名,理论上来讲一个站长给网站续费的周期越长,就说明对这个网站越关注,不可能把这样子的域名来做一些垃圾站点的,所以小编才会说域名的时间越长,那么站点的质量也就会越高。
In theory, the longer a webmaster renews a website, the more attention he pays to the website, the less likely it is to be a spam site. Therefore, the longer a subeditor will say that the domain name lasts, the higher the quality of the site will be.
三、域名后缀
3. Domain name suffix
在这个物以稀为贵的年代,选购域名的时候也同样适用这个规则,很多站长朋友做网站域名都是随便注册的,但是有一部分域名天生就会有高权重(.edu、.gov),当然这种后缀域名只有符合注册条件才可以注册的,搜索引擎会给予排名优势,毕竟这些站点很少能被用来做垃圾站点。在SEO圈子中很多人都认为这两种网站是最好的外链,通常这种站点的质量都很不错。
In this era when things are scarce and expensive, this rule is also applicable when choosing domain names. Many webmaster friends do domain names for websites, but some domain names are born with high weight (. edu,. Gov). Of course, this suffix domain name can only be registered if it meets the registration requirements. Search engines will give ranking advantages, after all, these sites are rarely possible. Used as a garbage site. In the SEO circle, many people think that these two websites are the best external links, and usually the quality of these websites is very good.
四、域名年龄
IV. Age of domain name
一个老的网站域名的价格都不便宜,域名越是注册的早,排名也就越有利,很多站长朋友都喜欢购买老域名来做网站优化。老域名做大部分关键词都有很大的优势的,小编建议大家如果没钱购买老域名就要学会自己养域名。
The price of an old website domain name is not cheap. The earlier the domain name is registered, the more advantageous the ranking will be. Many webmaster friends like to buy the old domain name to optimize the website. Old domain names do most of the keywords have great advantages, the small edition suggests that if you do not have the money to buy old domain names, you should learn to maintain their own domain names.
零基础学会seo域名优化
Zero Foundation Society Seo Domain Name Optimization
五、域名历史收录
V. History of Domain Names
网站域名第一次被搜索引擎收录也是非常重要的,有的老域名没有解析,搜索引擎就没有收录任何内容,这与那些早就被收录的老域名就相差很多了,虽然不能确定搜索引擎会什么时候收录网站域名,但是可以使用工具查询网站的历史内容,时间可能不是很精准,但是有很重要的参考性。

It is also very important that website domain names are included by search engines for the first time. Some old domain names are not parsed, and search engines do not include any content. This is much different from those old domain names that have been included for a long time. Although it is not sure when the search engines will include website domain names, they can use tools to query the historical content of the website, and the time may not be very precise. But there are important references.

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六、域名关键词
6. Key words of domain name
这里小编又说域名里面包含关键词,相信大家肯定会以前那不是和第一条互相矛盾了嘛?其实这里说根据关键词来选购域名,主要适用的是大部分的英文站点。这一点是搜索引擎排名比较重要的因素,关键词形式的域名本身就含有排名效果,很多站长在转载你文章时就相当于无形之中做了锚文本。
Here, Xiaobian also said that domain names contain keywords, I believe you will be sure that before that is not contradictory with the first one? In fact, here is to say that the choice of domain names based on keywords is mainly applicable to most English websites. This is an important factor in search engine ranking. Domain names in the form of keywords contain ranking effect. Many webmasters reproduce your articles in the form of invisible anchor text.
七、域名禁用连词符
7. Disabling conjunctions in domain names
最近又很多朋友问小编,以前不是很流行用连词符来注册域名吗?其实一个URL里面包含太多的连词符会给用户带来坏的印象,很多垃圾网站就是连词符过多,相信大家很少看到大型站点的域名里面含有连词符吧,搜索引擎对多个连词符的URL也比较敏感,虽然不会导致网站降权,但很有可能你网站的权重就比那些不含连词符域名的网站要低。
Recently, many friends asked Xiaobian, was it not popular to register domain names with conjunctions before? In fact, a URL containing too many conjunctions will give users a bad impression. Many spam websites have too many conjunctions. I believe you seldom see that the domain names of large sites contain conjunctions. Search engines are more sensitive to the URLs of multiple conjunctions. Although it will not lead to website downgrading, it is very likely that the weight of your website is higher than that of domain names without conjunctions. Websites should be low.
八、域名信息
VIII. Domain Name Information
很多站长都喜欢匿名注册域名,这很让人联想到你的站点是一个见不得人的站点,一个正常的网站最好还是使用真实的注册信息来注册,这会给搜索引擎对你有一个好印象,也能让用户对你的网站产生好感。
Many webmasters like to register domain names anonymously, which is reminiscent that your site is an invisible site. A normal website is better to register with real registration information, which will give search engines a good impression on you and also make users feel good about your website.
九、域名长度
9. Domain Name Length
域名短的方便用户记忆、书写、传播,它带来的好处往往会超过其他类型的域名,如果你非要域名短而且还要包含网站关键词的话,那么往往会碰一鼻子灰的。现在这种域名基本上是可遇不可求了,所以要尽量保证域名够短就行。
Short domain names are easy for users to remember, write and spread. They often bring more benefits than other types of domain names. If you have to have short domain names and include keywords of websites, you will often get frustrated. Now this kind of domain name is basically impossible to find, so try to ensure that the domain name is short enough.

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