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原来在SEO优化中,网站地图的重要性这么大!

时间:2019.04.01 来源:http://www.weidaoshang.cn

网站地图,又称站点地图,它就是一个页面,上面放置了网站上所有页面的链接。大多数人在网站上找不到自己所需要的信息时,可能会将网站地图作为一种补救措施。搜索引擎蜘蛛非常喜欢网站地图。接下来通过这篇文章为你具体介绍网站地图对SEO优化有什么主要功能。

Site Map, also known as Site Map, is a page on which links to all pages on the site are placed. Most people can't find the information they need on the website, and they may use the website map as a remedy. Search engine spiders like website maps very much. Next, through this article, we will introduce the main functions of website map for SEO optimization.

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网站地图是一个网站所有链接的容器。很多网站的连接层次比较深,蜘蛛很难抓取到,网站地图可以方便搜索引擎蜘蛛抓取网站页面,通过抓取网站页面,清晰了解网站的架构,网站地图一般存放在根目录下并命名为sitemap,为搜索引擎蜘蛛指路,增加网站重要内容页面的收录。网站地图就是根据网站的结构、框架、内容,生成的导航网页文件。大多数人都知道网站地图对于提高用户体验有好处:它们为网站访问者指明方向,并帮助迷失的访问者找到他们想看的页面。对于SEO优化来说,网站地图的好处就更多了:
Site Map is a container for all links of a website. Many websites have deep links, which are difficult for spiders to grasp. Site maps can facilitate search engine spiders to grasp website pages. By grasping website pages, we can clearly understand the structure of the website. Site maps are generally stored in the root directory and named sitemap, which can guide search engine spiders and increase the collection of important content pages of the website. Site map is a navigation web page file generated according to the structure, framework and content of the website. Most people know that site maps are good for improving the user experience: they point the way for site visitors and help lost visitors find the pages they want to see. For SEO optimization, the benefits of website maps are more:
一、网站地图能够给其他页面增加入度
1. Site maps can add dimension to other pages
也许大家很少听说过“入度”这个词,其实这是seo优化中比较专业的概念,“入度”这个词源于图论算法,它通常指有向图中某点作为图中边的终点的次数之和。在seo知识体系中,我们可以理解为页面的导入链接,作为网站地图,上面肯定布满了指向其他页面的链接,这无疑就给别的页面增加了导入链接。网站地图本身就是一个枢纽页,能够起到很好的导航作用。我们知道,搜索引擎排名规则的基本单位是网页,而不是网站,而一个页面多一个链接也就多一分排名提升的机会,所以合理构建好内链是排名提升的重要法宝。网站地图恰恰很好的解决了内链构造的一个方面,这是网站地图在seo优化中不可忽视的一大重要作用。
Perhaps you have seldom heard of the word "entrance", which is actually a more professional concept in SEO optimization. The term "entrance" comes from graph theory algorithm. It usually refers to the sum of the number of times that a point in a digraph serves as the end point of a graph. In SEO knowledge system, we can understand as page import links. As a website map, it must be full of links to other pages, which undoubtedly adds import links to other pages. Site map itself is a hub page, which can play a very good role in navigation. We know that the basic unit of search engine ranking rules is web pages, not websites, and a page with more than one link will increase the chance of ranking promotion, so reasonable construction of the internal chain is an important magic weapon for ranking improvement. Site map is a good solution to one aspect of the internal chain construction, which is an important role that site map can not be ignored in the optimization of seo.
二、网站地图给蜘蛛爬行构造了良好的通路
2. Site maps provide a good path for spiders to crawl.
搜索引擎的工作机制是每天放出蜘蛛爬虫到互联网上抓取新网页然后很多自身的一套复杂算法机制给予这些页面排名,而如果这些互联网上处于节点位置的网站不能很好的让爬虫访问,无疑就加重了搜索引擎的负担,当然就很难完整的爬行网站所有页面。而网站地图恰很好的解决了这一难题,爬虫访问网站首先访问robots,我们在robots里写上网站地图的地址,等于告诉爬虫先爬地图,网站地图里就会有很多其他页面,这样就给蜘蛛对我们网站的爬行创造了良好的通路,也就更利于爬虫对整个网站页面的抓取。

Search engine's working mechanism is to release spider crawlers to the Internet every day to grab new pages and then give them rankings by many of its own complex algorithm mechanisms. If these sites in the node position on the Internet can not be well accessed by crawlers, it will undoubtedly increase the burden of search engines, of course, it will be difficult to crawl all pages of the website completely. The site map is a good solution to this problem. When a crawler visits a website first, he visits robots. We write the address of the site map in robots, which tells the crawler to climb the map first. There will be many other pages in the site map. This will create a good path for the spider to crawl our website, and it will be more conducive to crawling the entire website page.

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三、网站地图能够有效提升整站的收录率
3. Site map can effectively improve the collection rate of the whole station
只要大家认真分析自己的网站,就会发现我们网站都会有大量的页面还没有被收录,这些页面多是搜索引擎抓取不到的地方,自然也就很难收录了。通过网站地图把那些暗藏的页面都提取出来,搜索引擎爬虫顺着网站地图上的链接进行一个个的抓取就会提升整站的收录量。而收录量和总页面数的比率就是收录率,两个网站在总页面数相同的情况下,建立网站地图的网站收录率明显比没有建立网站地图的网站高的多。从提升整站收录率的角度来看,网站地图绝对功不可没的。
As long as you carefully analyze your website, you will find that our website will have a large number of pages have not been included, these pages are mostly search engines can not capture the place, naturally it will be difficult to include. The hidden pages are extracted from the site map. Search engine crawlers follow the links on the site map one by one to increase the site's collection. And the ratio of the total number of pages and the total number of pages is the rate of inclusion. When the total number of pages is the same, the rate of inclusion of website maps is much higher than that of websites without site maps. From the point of view of improving the collection rate of the whole station, the site map is absolutely indispensable.
四、网站地图能够方便访客浏览增加用户体验度
4. Site Maps Can Make Visitors Browse Easily and Increase User Experience
最初建立网站地图的时候是网站设计者考虑为了方便访客浏览网站而建立的,这个页面覆盖了整个网站所有栏目(大型网站)或页面(中小型网站)的网页,目的是让浏览者能够快速找到自己所需要的信息。而这个作用在小型网站里体现的并不明显,但是在一些门户网站上体现的很明显,这些大型网站由于页面信息繁多,用户想从首页第一时间到达自己需要的页面很难,而一般都会有很清晰的地图结构,这些就是为了方便用户而建立的,不单单是为了搜索引擎的抓取。而对用户体验友好的网站就更容易受到搜索引擎的欢迎,自然网站地图起到了不可估量的作用。
The original website map was created by the website designer to facilitate visitors to browse the site. This page covers all the sections (large websites) or pages (small and medium websites) of the entire site, so that visitors can quickly find the information they need. But this function is not obvious in small websites, but it is obvious in some portals. Because of the large websites have a lot of information, it is difficult for users to get to the pages they need from the first time of the homepage. Generally, there will be a clear map structure. These are built for the convenience of users, not only for the search engine to grab. 。 And user-friendly websites are more likely to be welcomed by search engines. Natural website maps play an immeasurable role.
不管在大型网站或者中小型网站,网站地图都是必备的。也不管是从用户体验的角度还是为了提升爬虫的抓取效率上来看,有了网站地图确实是对网站大有裨益的一件事。作为一个专业的seo人员,我们更应该重视网站地图的构建。
Site maps are essential for large and medium-sized websites. Whether from the point of view of user experience or in order to improve the crawler's grasp efficiency, having a website map is really a great benefit to the website. As a professional SEO personnel, we should pay more attention to the construction of website maps.

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