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三点助力企业SEO更好发展!快码住!

时间:2019.03.26 来源:http://www.weidaoshang.cn

众所周知,网站优化过程中文案写作是每个seoer都要认真思索的问题,文案是优化的基础尤其是当下,搜索引擎算法日益升级,对于内容质量度的要求也是水涨船高,在这种竞争激烈的情形下,作为站长我们应该从哪些细节去进行优质文章的撰写呢?
As we all know, copywriting is a problem that every SEOER should seriously consider in the process of website optimization. copywriting is the basis of optimization, especially at present, search engine algorithm is upgrading day by day, and the requirement for content quality is also rising. In this competitive situation, what details should we write high-quality articles as webmasters?
1、优质的文章其实在帮助用户在做选择。
1. Quality articles are actually helping users make choices.
每一篇文章seoer都有自己的写作目的,都希望通过文字能够为用户带来一些我们产品或者服务的参考价值,当然通过文章我们作者的目的也非常明确,就是能够希望通过文章向读者传递我们所推荐的服务或者其他想法,站长就是一名企业网站的导购,其实真正的目的就是在帮助用户选择最为适合自己的产品。

Every article SEOER has its own writing purpose, all hope to bring some reference value for our products or services to users through the text, of course, the purpose of our author is very clear, that is, to be able to hope to pass on our recommended services or other ideas to readers through the article, stationmaster is a guide for the enterprise website, its real purpose. It is to help users choose the most suitable products for themselves.

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那我们可以从以下几个细节来实现:
Then we can do it in the following details:
首先明白自己要推荐的服务或者产品的特点或者对于用户的价值。
First of all, understand the characteristics of the service or product you want to recommend or the value to users.
其次不同阶层的用户能够从你的推荐中找到他们适合自己的产品。
Secondly, different classes of users can find their own products from your recommendation.
最后作为导购人员我们不能夸大和吹嘘我们的产品或者服务,保持把最有价值的信息展现给不同的需求的用户即可。
Finally, as a purchasing guide, we can not exaggerate and brag about our products or services, just keep showing the most valuable information to users with different needs.
2、内容的构建一定要建立在当下的时间点上。
2. The construction of content must be based on the current time point.
小时候我们语文课本对于新闻特点就有过一定的学习,主要表现在内容的时效性方面,尤其在当下互联网发展迅速的时代,我们内容要更加注重时效性。
When we were young, our Chinese textbooks had some learning about the characteristics of news, mainly in terms of timeliness of content, especially in the era of rapid development of the Internet, we should pay more attention to timeliness of content.
3、内容写作不是单纯的思路阐述而是一种交谈的过程。

3. Content writing is not a simple way of thinking, but a process of conversation.

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优质的内容不是站在一个人在首发情感,我们要考虑到受众和我们的客户,就比如两个人的聊天不是单单自己的高谈阔论而是注重互动和对方感受的传达。
Quality content is not standing in a person's first emotions, we should take into account the audience and our customers, such as two people's chat is not just their own talk, but focus on interaction and communication of each other's feelings.
作为站长我们应该从哪些细节问题出发呢?关键在于引导,比如我们可以提出问题、题册问题之后如何解决问题解决问题的思路有哪些方面?在众多的解决问题的方法中你认为合理的方法有哪些?让用户感受在正跟你进行对话。而从感性的角度来看需要从生活当中去感觉,毕竟生活是最贴近我们的,我们用心的感受什么样的表达方式在生活获得好感度会更高一些,自己希望从别人那获得什么信息?别人的表达那种方式自己比较满意?那么,这些都可以是我们在进行写作过程中可以借鉴和采纳的。
As a stationmaster, what details should we start from? The key lies in guiding, for example, what aspects of thinking can we put forward questions, how to solve problems after the problem book? Among the many ways to solve problems, what do you think are the reasonable ones? Make users feel like they are talking to you. From the perceptual point of view, we need to feel from life. After all, life is the closest to us. What kind of expression way do we intentionally feel better in life? What information do we hope to get from others? What other people's way of expressing themselves is more satisfactory? Then, these can be used for reference and adopted in the process of writing.

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