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要想做好小程序的引流,该从哪些方面入手?

时间:2019.03.13 来源:http://www.weidaoshang.cn

万事开头难,对于商家而言,在运营小程序的过程中最难的莫过于小程序的推广拉新,同时这也是小程序运营过程中至关重要的一个部分,那么现在企业应该如何推广小程序?
Everything is difficult at the beginning. For businesses, the most difficult thing in the process of operating small programs is the promotion and innovation of small programs. At the same time, it is also a crucial part in the process of operating small programs. So how should enterprises promote small programs now?
首先我们需要大量引流,转发小程序到微信群或者好友,或者在朋友圈宣传小程序码,所以微信小程序的更多的也是基于熟人之间的信任进行传播的,因此在整个小程序分享传播的过程中,商家的付出成本其实是很少的。企业微信公总号可以跟小程序关联,线下推广小程序送礼品等活动,去大平台发文吸引关注,这些都是最基本的,商家也可以引导用户进行扫码使用小程序,与用户的形成联系,从而进行后续的跟踪维护。

First of all, we need a lot of drainage, forwarding widgets to Weixin group or friends, or promoting widgets in the circle of friends, so the widgets are more based on the trust of acquaintances to spread, so in the process of sharing and disseminating widgets, the cost of businesses is actually very small. Businesses can also guide users to scan code and use small programs to form contacts with users, so as to carry out follow-up tracking and maintenance.

商河网络宣传

除了最基本的需求,用户能长久的使用某个小程序,功能是否齐全、商品介绍是否详细,浏览是否流畅、性价比是否高等各种内在原因都应该注意,首页要简洁明了,直接了当的让用户接触核心业务功能,解决他的某方面需求,小程序每个小部件可以添加10个地理位置,并且在地理位置的5KM内,所有小部件可以免费公开,但是千万不要弄虚作假,一定要真实填写,否则会有封号的危险。

In addition to the most basic needs, users can use a small program for a long time, whether the function is complete, whether the product description is detailed, whether the browsing is smooth, whether the cost-effective ratio is high, and various internal reasons should be noted. Home page should be concise and clear, so that users can directly contact the core business functions, to solve some of his needs, each widget of the widget can add 10 geographies. Location, and within 5KM of geographical location, all the widgets can be made public free of charge, but don't make a fraud, you must fill it out truthfully, otherwise there will be the danger of a seal.

商河网络宣传

除了维护老客户,新客户的发展与留存也是非常重要的,我们可以用优惠活动吸引新客户注册,老客户推荐有奖品,激励大家主动去推广我们的小程序,还有服务要及时有效,指导好顾客怎么使用小程序,同时也要保证商品质量,做到线上线下的口碑,只有每个环节一气呵成,才能给企业带来收益,如果自己的企业没有时间和团队去做推广,也可以找靠谱的第三方平台去做,所以我们在选择平台的时候,一定要找寻一家服务技术实力强劲,对产品迭代升级,优化能力强的公司,能够根据客户提出的不同要求,做出具体的解决途径,形成一套完善的服务链条。事实上,推广拉新只是小程序运营的一部分。而在小程序运营的过程中,商家的运营思维是非常重要的,只有一个好的运营思维才能为商家的小程序带来更多的用户流量。
In addition to maintaining old customers, the development and retention of new customers are also very important. We can attract new customers to register with preferential activities. Old customers recommend prizes to encourage people to take the initiative to promote our small procedures. We also need timely and effective services to guide customers how to use small procedures. At the same time, we need to ensure the quality of products and achieve online and offline word of mouth. Only each link. Only when the enterprise has no time and team to promote, can it find a reliable third-party platform to do so. So when we choose the platform, we must find a company with strong service technology, strong product iterative upgrading and optimization ability, and can make specific solutions according to the different requirements of customers. The solution is to form a perfect service chain. In fact, the promotion of Laxin is only part of the operation of small programs. In the process of small program operation, business operation thinking is very important. Only a good operation thinking can bring more user traffic for small programs.

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