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为什么我精心维护的网站优化,排名却没有那么好?

时间:2019.03.11 来源:http://www.weidaoshang.cn

大部分从事seo优化的站长,必定都遇到网站优化效果大起大落,甚至毫无起色的情况,即便是每天都在不断的更新原创内容和优质外链,关键词的布局也没有问题,但是关键词的排名始终上不去,尤其是近期,甚至出现了逐步下降的情况。遇到这种情况,建议大家先不要着急,而是要去分析为什么优化没效果原因,只有找到根源,才能对症下药。
Most webmasters engaged in SEO optimization will inevitably encounter the situation of great ups and downs in website optimization effect, or even no improvement. Even if they are constantly updating original content and high-quality external chains every day, the layout of keywords is not a problem, but the ranking of keywords has always been on the rise, especially in recent years, even a gradual decline. In this case, we suggest that we should not worry, but to analyze the reasons why the optimization has no effect, only to find the root causes, in order to suit the case.
一、算法调整
I. Algorithmic Adjustment
因为熊掌号的改动,百度近期也发生了改变,推出了部分相关的搜索算法,应对新的处于黑帽seo边缘的搜索策略,如:标题中出现关键词堆积的迹象,从而造成题文不符的现象。例如:近期推出的《百度搜索网页标题规范》相信很多的站长都未引起重视,而它应该是近期造成百度seo排名,大幅度波动没有效果的主要因素之一。
Due to the change of bear's paw, Baidu has recently changed its search algorithm to deal with the new search strategy on the edge of black hat seo, such as the accumulation of keywords in the title, which results in the inconsistency of the title. For example, the recently released "Baidu Search Page Title Specification" believes that many webmasters have not paid attention to it, and it should be one of the main factors that caused Baidu's SEO ranking in the near future, and large fluctuations have no effect.
二、服务器设置
2. Server settings
主机设置出现问题,同样会影响到seo优化的效果,如:有的主机设置禁止搜索引擎爬行,普通用户访问不会受到影响;服务器404错误信息设置不正确,页面不存在时,用户看到的是404错误信息提示,但返回的服务器信息却是200,这会让搜索引擎认为你网站有很多的复制内容,给搜索引擎留下不好的印象。所以,既然从事seo优化的工作,就一定要定期的检查日志文件,确保搜索引擎蜘蛛爬行顺利,且返回消息正确。

Problems in host settings will also affect the effect of SEO optimization, such as: some host settings prohibit search engine crawling, ordinary user access will not be affected; server 404 error information settings are incorrect, when the page does not exist, the user sees 404 error message prompt, but the server information returned is 200, which will make the search engine think that your website has a lot of. Copy content, leaving a bad impression on search engines. Therefore, since we are engaged in SEO optimization, we must periodically check the log files to ensure that search engine spiders crawl smoothly and return the correct message.

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三、错误策略
3. Error Strategies
这点常出现在创业公司中,因为公司网站刚上线,公司没有专业的seo优化专员,没有系统的去学习seo优化的知识,可能做出很多的错误的优化策略,如:今天平台发布外链,明天站内写文章,没有确定重点优化的关键词,发文没有规律,内容质量不高等。通常,正确的优化策略应该是在一个周期内,重点优化确定好的关键词,内容更新与外链发布同时进行,发文有规律,重视内容质量,切莫抱着三天打鱼两天晒网优化心态。
This often occurs in start-up companies, because the company's website has just come online, the company does not have professional SEO optimization specialists, there is no system to learn the knowledge of SEO optimization, may make a lot of wrong optimization strategies, such as: today's platform to release the external chain, tomorrow's station to write articles, there is no key words to determine the key optimization, there is no regularity, content quality is not high. Usually, the correct optimization strategy should be in a cycle, focusing on the optimization of the key words, content updates and external chain release at the same time, regular distribution, pay attention to content quality, do not hold a three-day fishing and two-day drying net optimization mentality.
四、竞争压力
IV. Competitive Pressure
在对关键词进行优化之前,作为优化站长要学会去分析竞争对手的表现,正所谓知己知彼,百战不殆。尤其是一些新站点,因为权重没有老站高,所以我们不能原地踏步,否则我们的seo数据指数,肯定不尽人意,这点是毋庸置疑的,因此一定要时刻关注竞争对手,具体方面如下:
Before optimizing the keywords, as an optimization stationmaster, we should learn to analyze the performance of competitors, which is called "knowing one's friends and knowing the other", and the battle will not be lost. Especially some new sites, because the weight is not as high as the old ones, so we can't step in place, otherwise our SEO data index is certainly unsatisfactory, which is beyond doubt, so we must always pay attention to competitors, the specific aspects are as follows:
A、竞争对手更新文章的频率,文章内容的质量及行业词库的覆盖率;
A. Frequency of updating articles by competitors, quality of articles and coverage of industry thesaurus;
B、竞争对手外链发布的平台,外链的结构,以及优质外链所占的比重;
B. Platform of competitors'external chains, structure of external chains and the proportion of high-quality external chains;
C、竞争对手的网站是否被百度特殊扶持,如:早前的百度熊掌号的春笋计划,现在的优站扶植计划等。
C. Are competitors'websites supported by Baidu in particular, such as Baidu Xiongzhang's Spring Bamboo Shoot Program earlier, and the current Superior Station Support Program?
五、优化手法
5. Optimizing Techniques
一直以来,白帽seo优化的都是最稳定有效的,但是有些站长为了关键词能够拥有更好的排名,购买一些软件进行点击,或过度的操纵链接,在短期内购买大量的单向链接,还有就是网站前期,内容被人恶意采集镜像,这些对于网站优化造成的影响都是非常重大的,一旦被搜索引擎发现,有可能会面对闭站的风险,所以前期一定要做好防止网站被采集的手法,一定要投机取巧,寻找捷径,seo优化没有捷径,只有脚踏实地,一步一步的进行白帽优化。

All along, white hat SEO optimization is the most stable and effective, but some webmasters in order to have a better ranking of keywords, buy some software to click on, or excessive manipulation of links, in the short term to buy a large number of one-way links, and also is the site early, the content was maliciously collected mirror, these are very important for the impact of website optimization. Once found by the search engine, it may face the risk of closure, so we must do a good job in the early stage to prevent the site from being collected, we must speculate, find shortcuts, SEO optimization has no shortcuts, only down-to-earth, further white hat optimization.

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六、对搜索引擎存在误解
6. Misunderstanding of Search Engines
很多的企业主,尤其是传统企业主,觉得只要关键词有排名就一定有效果,而且提升关键词排名很容易,但事实并非如此。
Many entrepreneurs, especially traditional entrepreneurs, feel that as long as the keywords have ranking, it will certainly be effective, and it is easy to improve the ranking of keywords, but this is not the case.
首先,并非关键词有排名就会有效果。因为用户每一次检索,都代表着一个需求,用户是因为想找自己需要的信息,所以才会搜索。只有当我们的网站能优先得到展示,且标题、描述有足够吸引力,用户才有机会进入我们的网站。此时若我们的网站正好能解决用户的问题,满足其需求,才有可能产生交易。
First, ranking keywords is not always effective. Because every time a user retrieves, it represents a need. The user searches because he wants to find the information he needs. Only when our website can be displayed first, and the title and description are attractive enough, can users have access to our website. At this time, if our website can solve users'problems and meet their needs, it is possible to generate transactions.
其次,并非关键词得到展现就会有成效,即便我们能满足大多数用户需求。或许有些朋友会说,只要关键词流量大,排上去就可以带来大量用户,客户做一个算一个,这种想法放在之前的传统媒体或许有用,但在互联网的今天,这种思维不可取,因为关键词排名需要时间,除非是投放搜索引擎广告,否则绝不可能在短时间内获得排名。搜索引擎优化需要经过一定的排名周期才能获得,这也是搜索引擎优化最大的成本:人力成本和时间成本。
Secondly, it's not that keywords will work if they are presented, even if we can meet the needs of most users. Perhaps some friends will say that as long as the traffic of keywords is large, the ranking can bring a large number of users. Customers can count one. This idea may be useful in the traditional media before, but in today's Internet, this kind of thinking is not desirable, because keyword ranking takes time, unless it is a search engine advertisement, it is impossible to get ranking in a short time. Search engine optimization needs a certain ranking cycle to obtain, which is also the biggest cost of search engine optimization: human cost and time cost.
总之,无论是服务器,算法调整还是其他因素的影响,既然从事seo优化,并且想将这份工作做好,那么就必须要有纵观全局的理念,要从各个方面仔细分析研究并加以优化。
In a word, whether it is the influence of server, algorithm adjustment or other factors, since we are engaged in SEO optimization and want to do this job well, we must have a comprehensive concept, and carefully analyze and optimize it from all aspects.

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