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如何扩大小程序获取流量的能力?

时间:2019.03.07 来源:http://www.weidaoshang.cn

当你精心开发好一个小程序,想要将它推广的时候,可能会迷茫不已,不知从何下手。我们即期待效果爆炸,有着源源不断的自传播,另一方面也要学会利用平台规划和工具、专业化、资本化地去推广它,当然前提是服务或功能真的要过硬,否则被迫犯了尴尬癌的观众的怒火是会反噬小程序本身的。
When you carefully develop a small program and want to promote it, you may be confused and wonder where to start. On the other hand, we should learn to use platform planning and tools, specialization and capitalization to promote it. Of course, the premise is that the service or function is really too hard, otherwise the anger of the audience who is forced to commit embarrassing cancer will eat back the small program itself.
一、什么是好服务或功能
1. What is a good service or function?
当然是尽可能展现你的服务和功能特点的出品,用专业的行业语言去表达有可使用性和可传播性的服务。一个好的小程序首先是一个好体验,然后才是能解决问题的App,口碑会让它自带广告。
Of course, it is the product that shows your service and function characteristics as far as possible, and expresses service with usability and dissemination in professional industry language. A good little program is first a good experience, then a problem-solving app, word of mouth will let it bring its own advertising.
如果硬要归结好的小程序的要素,那么容易出奇制胜的就那么几招:
If we have to sum up the elements of a good little program, then there are a few ways to win by surprise:
1.体验好,使用成本低
1. Good experience and low cost
2.易传播分享
2. Easy to disseminate and share
3.实实在在的解决用户问题
3. Solving User Problems Really
4.最重要的是服务好或功能好

4. The most important thing is good service or function.

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二、善用微信内与外搜索流量
2. Make good use of Wechat internal and external search traffic
以微信内为例,在搜索框中搜索某个关键词,会弹出许多相关小程序及文章,如果你的小程序能排在第一位,自然搜索带来的流量是相当可观的。按照平台规则,努力升级,就会在同款小程序对比的时候占据更有利的位置。
Take Wechat as an example. Searching for a key word in the search box will pop up many related small programs and articles. If your small programs can rank first, the traffic generated by natural search is considerable. According to the rules of the platform, efforts to upgrade will occupy a more advantageous position when compared with the same small program.
所以你应该发现小窍门了吧-小程序的名称,要尽可能地用热门通用词,提高被搜索到的概率,会有意外收获哦!同时小程序的名称是唯一的的。
So you should find a little trick - the name of the small program, to use as many popular words as possible, improve the probability of being searched, there will be unexpected gains! At the same time, the name of the applet is unique.
微信外有个前提,即你需要将自己的小程序公开到网站上,另外最好的方案是自己建设网站,也可以网站与小程序具备同样的功能。让网站或小程序收录到搜索引擎中,在这一点上,绝大数人是没有这个意识的。
There is a premise besides Wechat, that is, you need to publish your own widgets on the website, and the best solution is to build your own website, which can also have the same functions as the widgets. Let the website or small program included in the search engine, at this point, the vast majority of people do not have this awareness.
三、大数据投放
Big Data Delivery
大部分网站都有竞价广告投入,这也是其主要收入来源之一,跟微信公众号底部的广告通类似。先跟网站申请,然后签订协议并按照要求准备好素材,设置你的投放需求,最后付款、投放并跟踪效果。
Most websites have bidding advertising input, which is also one of their main sources of revenue, similar to the ads at the bottom of the Wechat Public Number. First apply with the website, then sign an agreement and prepare the material according to the requirements, set up your delivery requirements, and finally pay, put and track the results.
如果你对自己的小程序把握较大的话,且小程序是以借势为主的,效果会非常不错。大概数据和预算效果可根据所投放的网站的定位及价格计算。
If you have a good grasp of your own small program, and the small program is mainly based on the potential, the effect will be very good. The approximate data and budgetary effect can be calculated according to the location and price of the website put in.
四、SNS助陈推广

IV. Promotion of SNS

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优秀的小程序通过微信、微博、社群、论坛,其内容都很容易得到迅速发酵,再搭配一些劲爆的噱头和话题,以私信、@大V、购买广告、炒作话题、开创争议讨论等手段,顺利成章地外部为小程序引流。不过说实话其效果还是不如在微信内的直接流量获取,毕竟习惯和环境在微信内更加畅通便捷。
Excellent small programs can easily be quickly fermented through micro-letters, micro-blogs, communities and forums, and then combined with some powerful gimmicks and topics. By means of private letters, @big V, buying advertisements, speculating topics, and creating controversial discussions, small programs can be successfully drained from the outside. However, to be honest, its effect is not as good as the direct traffic in Weichat. After all, habits and environment are more convenient in Weichat.
五、内推
Five. Internal push
是否能上微信推荐位,入口的权力非常大,它们就像专用通道。一般它们会从自然流量排名较高的一批小程序里筛选,或者是通过与微信合作,当然这个门槛多半是非常高的。假如你对自己的小程序有着十足的信心,不妨通过微博等有实名认证的地方,毛遂自荐一下。并且对小程序的质量和服务足够负责,相信一定会更容易得到平台的支持。
Whether you can use Wechat recommendation bits or not, the entrance power is very large, they are like dedicated channels. Generally, they will be screened from a group of small programs with higher ranking of natural traffic, or through cooperation with Wechat, of course, the threshold is mostly very high. If you have full confidence in your own small program, you might as well pass the microblog and other places with real-name certification, Mao Sui recommended himself. And is responsible for the quality and service of small programs, I believe it will be easier to get platform support.

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