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作为创业者来说,微信小程序能为他们带来什么优势?

时间:2019.02.25 来源:http://www.weidaoshang.cn

微信对于很多人来说,不仅仅是一个社交的工具软件,还是一个获取信息和内容的平台,我们在微信上总是会花很多时间阅读公众号推送的文章,但是在一些阅读的体验方面,公众号的体验还不是非常的完善,那么微信小程序是否会成为内容创业者的机会呢?
For many people, Wechat is not only a social tool software, but also a platform to access information and content. We always spend a lot of time reading articles pushed by public numbers on Wechat. But in some reading experience, the experience of public numbers is not very perfect. Will Wechat widget become an opportunity for content entrepreneurs?
微信,在近年内逐渐成为移动互联网中粘性最大的应用,同时也是覆盖面积最大的社交应用。随着一系列功能如微信支付、小程序的出现,让微信更是成为了人们在生活中不可缺少的功能性应用。
In recent years, Wechat has gradually become the most sticky application in the mobile Internet, and also the largest social application coverage. With the emergence of a series of functions such as Wechat payment and small programs, Wechat has become an indispensable functional application in people's lives.
上述所提到的小程序,也随着近两年的发展成为了当下互联网行业最为火热的产品和创业风口之一,各行各业如游戏、电商等纷纷入驻小程序,现在小程序在微信中的入口数量已经达到64个。而微信上一个成功的产品无疑是微信公众号,公众号的出现也推动了内容创业的前进。
With the development of the past two years, the aforementioned small programs have become one of the hottest products and entrepreneurship outlets in the Internet industry. All walks of life, such as games, e-commerce, have entered small programs. Now the number of small programs in micro-letters has reached 64 entries. And a successful product on Wechat is undoubtedly the Wechat Public Number. The appearance of the Public Number also promotes the progress of content entrepreneurship.
微信公众号最为火热的发展时期在2012年,这也是内容创业者的起步阶段,公众号为内容创业者提供了一个非常优质的平台。但随着互联网的不断发展,和微信公众号的不断改版,使环境对于内容创业者来说愈发苛刻。

The most popular development period of Wechat Public Signal is in 2012, which is also the initial stage of content entrepreneurs. The Public Signal provides a very high quality platform for content entrepreneurs. However, with the continuous development of the Internet and the constant revision of Wechat's public number, the environment for content entrepreneurs is becoming increasingly harsh.

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但随着微信小程序的出现,让内容创业者又看到了光明——相较于公众号,小程序无疑在传播和变现方面都具有更大的优势,尤其是在知识付费和会员体系方面。所以,大部分内容创业者都将目光转移到了小程序的身上。
But with the emergence of Wechat applet, content entrepreneurs see the light again - compared with public numbers, the applet has undoubtedly greater advantages in dissemination and change, especially in knowledge payment and membership system. So most content entrepreneurs turn their attention to small programs.
那么小程序对于内容创业者而言,究竟拥有哪些公众号所难以做到的优势呢?
So for content entrepreneurs, what are the advantages that public numbers can't do?
1.小程序可以有效帮助内容创业者做好内容整合
1. Small programs can effectively help content entrepreneurs to integrate content.
很大程度上,小程序可以看作是一种无内存占用且不用注册账号的APP,虽然它的功能不像APP一般丰富,但是如果专注于某一领域的话,是完全可以满足用户的全部需求的。而且,现在有非常多的内容创业者在搭建微信小程序的时候,不仅着眼于资讯内容,这也就意味着当用户在浏览新闻的时候可以查阅到更多类似的小程序,这些小程序的内容相互互补,无形中就做到了一种高效的内容整合,也能够给用户带来更好的使用体验。
To a large extent, the applet can be regarded as an APP without memory and account registration. Although its functions are not as rich as that of APP, if it focuses on a certain field, it can completely meet the needs of users. Moreover, there are a lot of content entrepreneurs in the construction of Wechat applet, not only focus on information content, which means that when users browse the news, they can see more similar applets. The content of these applets complement each other, virtually achieving an efficient content integration, but also can bring users a better use experience.
2.小程序可以让内容更加充分的展示
2. Small programs can make the content more fully displayed.
微信公众号在经过多次改版之后,对于一些掌握着巨大流量的大号进行了一定的限制,这虽然给了刚起步的内容创业者一些机会,但是并不能从根本上解决粉丝较少的公众号得不到关注的现象。但是,通过微信小程序强大的传播能力,内容创业者就可以很好的对自身进行推广,只要能够在小程序中填充足够吸引用户的优质内容,就可以吸引到大量用户的点击,也就提高了自身的用户粘度,同时吸收更多的流量。

After many revisions, the Wechat Public Number has imposed certain restrictions on some large numbers with huge traffic. Although this gives some opportunities to start-up content entrepreneurs, it can not fundamentally solve the phenomenon that the public numbering with fewer fans has not been paid attention to. However, through the powerful communication ability of Weixin small program, content entrepreneurs can promote themselves very well. As long as they can fill the small program with enough high-quality content to attract users, they can attract a large number of users'clicks, thus improving their user viscosity and absorbing more traffic.

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3.小程序的使用更方便,用户体验更好
3. The use of small programs is more convenient and the user experience is better.
小程序的特点是用过即走,不需要下载也不需要注册账号,并且可以随时从微信中多达64个入口处进入。相比于公众号,小程序的使用无疑更加方便,同时也没有内容被其他公众号刷下去的危险。这样的特点对于内容创业者和用户来说无疑都是非常友好的。
The feature of the widget is that it can be accessed instantly without downloading or registering an account. It can also be accessed from up to 64 entries in micro-letters at any time. Compared with public numbers, the use of small programs is undoubtedly more convenient, and there is no danger of content being brushed down by other public numbers. Such features are undoubtedly very friendly to content entrepreneurs and users.
虽然小程序主打用完即走,看似用户粘度不高。但实际上,却有很多内容创业者反其道而行之,利用小程序方便用户也方便推广的特点,提高了自身的用户粘度,也成功的给自己带来了更多流量红利。借助小程序,内容创业者的引流和变现都变得更加简单,所以,小程序为内容创业者提供了很好的机会,而内容创业者也可以通过小程序,来让自己获得更多的利益。
Although the small program is running out, it seems that the user's viscosity is not high. But in fact, there are many content entrepreneurs do the opposite, using small programs to facilitate users and promote the characteristics, improve their user viscosity, but also successfully brought more traffic dividends to themselves. With the help of small programs, the drainage and Realization of content entrepreneurs become simpler, so small programs provide a good opportunity for content entrepreneurs, and content entrepreneurs can also use small programs to make themselves more profitable.
在微信小程序的开发过程中,我们一定会遇到诸多的问题,大量的bug和开发上的短板,但是新网塔科技相信,这些都只是一个阶段性的,微信官网会逐步的解决这些问题,整个小程序开发环境也会变好。
In the development process of Weixin applet, we will encounter many problems, a large number of bugs and shortcomings in development, but the new tower technology believes that these are only stages, Weixin official network will gradually solve these problems, and the whole development environment of the applet will be better.

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