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建设网站的域名原则都有哪些?如何选择域名?

时间:2019.02.13 来源:http://www.weidaoshang.cn

选择域名有两个原则:简短易记、有意义。
There are two principles in choosing domain names: short, memorable and meaningful.
首先,域名应该是容易让人记住、便于输入的。特别是作为新站来说,要想让别人记住自己的网站,域名一定要简短易记,当然现在比较短的域名已经很少了,那就可以选择比较容易拼写的域名。
First, domain names should be easy to remember and input. Especially as a new site, in order to let others remember their website, the domain name must be short and easy to remember. Of course, there are few short domain names now, so you can choose the domain name which is easier to spell.
其次,选择域名一定要有一定的意义和内涵。这个需要根据自己建设网站的需求和目标,有些是做产品推广的,那就可以选择一些跟自己产品比较相关的域名,也可以选择跟自己公司比较相关的域名,同样也是简单易记。
Secondly, the choice of domain names must have certain significance and connotation. This needs to be based on the needs and objectives of their own website construction, some are to do product promotion, then you can choose some domain names related to their own products, you can also choose the domain names related to their own companies, which is also easy to remember.
那么问题来了:如何快速选择一个好域名?

So the question arises: how to quickly select a good domain name?

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快速定位选择好域名要遵从以上原则并从以下方向思考筛选:
Quick positioning and good domain name selection should follow the above principles and consider the following directions:
体现本土化:经常有人纠结域名选择英语还是拼音,个人建议看你的客户层次,客户熟识的英语可以选,客户不熟识或客户就是针对国内大众人群,还是选择拼音吧,不管是baidu、taobao还是paipai、youku等,很容易就记住了。
Reflect localization: Some people often confuse domain names to choose English or Pinyin. Personal suggestions depend on the level of your customers. Customer's familiar English can be chosen. Customer's unfamiliar or customer is aimed at the domestic public, or choose Pinyin. Whether baidu, Taobao or pai, youku, etc., it's easy to remember.
体现行业:就是某个行业的名称之类的词,比如:yifu、pifa、it、pc,这类行业通用名称是行业站的首选。
Embodiment industry: is the name of a certain industry and other words, such as: yifu, pifa, it, pc, such industry name is the preferred industry station.
体现品牌:企业网站可以根据公司名称、品牌名称或品牌特征选择域名,既保护品牌又推广了品牌,大多数情况体现品牌的域名都被抢注了,就像我开篇举得例子,如果不想烧钱的话,品牌后面加数字,或品牌前面加行业或区域的简拼是个不错的处理方式,数字国人比较喜欢的一般是5,6,8,9,即代表了好的意愿又容易输入。

Embodiment of brand: Enterprise websites can choose domain names according to company names, brand names or brand characteristics, which can protect and promote brand. In most cases, domain names embodying brand have been preempted. As I cited at the beginning, if you don't want to burn money, adding numbers after brand, or simply spelling industry or region before brand is a good way to deal with it. Digital country People prefer 5,6,8,9, which represents good intentions and is easy to input.

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体现主打关键词:从seo的角度说,百度搜索的相关性因素对排名很有影响,特别是域名的相关性,所以建议主推的营销关键词做域名,一方面有利于搜索排名,另一方面也符合域名有意义的价值原则。
Reflect the main keywords: from the perspective of seo, Baidu search related factors have a great impact on ranking, especially the relevance of domain names, so it is suggested that the main marketing keywords as domain names, on the one hand, is conducive to search ranking, on the other hand, also in line with the value principle of meaningful domain names.
创造性域名:自创独特域名,新词汇等域名。
Creative domain name: Create unique domain name, new vocabulary and other domain names.
有意义又切中网站主题的域名,除了容易记忆,容易推广外,还容易被收录,比如:含有SEO的域名会更有利于SEO。
Domain names that are meaningful and relevant to the theme of the website are easy to remember and promote, but also easy to be included, such as: domain names containing SEO will be more conducive to SEO.

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