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身为网站站长,要突破这三个方面,优化好网站!

时间:2019.01.22 来源:http://www.weidaoshang.cn

很多新人在优化网站的过程中,很多棘手问题是新人在优化过程中肯定会遇到的问题,原因在于我们经历的东西太少,我们要超越自己就要尽可能的尝试和经历更多的东西,审视几个优化难点,找出难点,逐个击破解决掉这些问题,技术的提升就是在循序渐进的。
Many new people in the process of optimizing the website, many thorny problems that new people will definitely encounter in the process of optimization, because we experience too little, we have to go beyond ourselves to try and experience as much as possible, look at several optimization difficulties, find out the difficulties, break through these problems one by one, technology upgrading is gradual.
一、不能很好的把握优化之间度的问题
First, we can't grasp the problem of the degree between optimization very well.
尤其是在进行内容和外链建设的过程中,内容问题是一个关键,大家都知道优质的原创内容是网站权重提升的基础,内容方面大家都能够很好的把握,但是外链方面很多朋友都不能做的非常好,内容都知道优质的外链对于网站权重提升的重要性,但是不能很好的把握外链增长的速度,即使是优质的外链如果过度的增长还是会引起网站权重的下降,但是很多人不能很好的把握,认为只要质量度够大量的发布不会对网站权重造成影响,这个问题是困扰站长优化过程中的第一大问题。
Especially in the process of content and external chain construction, content is a key issue. Everyone knows that high-quality original content is the basis of website weight promotion. Everyone can grasp the content very well. But many friends in external chain can not do it very well. Content all know the importance of high-quality external chain for website weight promotion, but they can not do it well. Grasping the growth rate of the external chain, even if the quality of the external chain is excessively increased, it will cause the weight of the website to decline, but many people can not grasp it very well. They think that as long as the quality of a large number of publications will not affect the weight of the website, this problem is the first major problem in the process of webmaster optimization.
二、网站内容枯燥无味不会进行适当润色

2. The content of the website is dull and dull and will not be properly polished.

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以站内为例子,很多新人进入企业之后,经过短暂的培训之后,就开始上手接手网站了,尤其是更新企业网站新闻的过程中,因为自己对于产品不熟悉,仅仅是通过培训学习到的几点产品特点和行业知识来作为网站更新的素材来源,结果就是文字比较生硬,读者阅读之后仅仅看到的是一些类似广告的产品说明,主要原因还是因为文字比较生硬,不能以换位思考的角度真正帮助到网站忠实的读者。
Take the site as an example, many new people enter the enterprise, after a short period of training, they begin to take over the website, especially in the process of updating the news of the enterprise website, because they are not familiar with the product, only through training to learn a few product characteristics and industry knowledge as the source of material for website updating, the result is that the text is more rigid, readers read. After reading, we can only see some product descriptions similar to advertisements. The main reason is that the text is too rigid to really help the faithful readers of the website from the perspective of transposition thinking.
我们换位思考的关键在于站在用户解读,对于用户不理解的东西我们可以配图说明,通过图片将产品细节类似淘宝详情页那样展示出来,这样才能真正的做到用户体验度的提升。
The key point of our transposition thinking is to stand in the user's interpretation. We can illustrate the things that users do not understand. We can display the product details like Taobao Details Page through pictures, so that we can really improve the user experience.
三、只顾点而忽视面
3. Focusing only on points but neglecting aspects
非常重要的细节问题,尤其是很多新手仅仅听到别人说优化就是做内容发外链,其实这仅仅是优化中大的两个方面,我们如果单纯从这两个细节去思索就会不自觉的陷入以偏概全的局面,主要因为优化可能牵扯到细节很多,比如网站结构优化,url优化,三大标签优化,长尾词优化。

Very important details, especially many novices just heard that optimization is to do content distribution chain. In fact, this is only two aspects of optimization. If we only think about these two details, we will unconsciously fall into the situation of partial generality. The main reason is that optimization may involve many details, such as website structure optimization, URL optimization, three major label optimization. To optimize long-tailed words.

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还有一些伪静态和301等等页面的设置,这些都是我们要站在全局的角度去看待优化细节的,而不是单单从内容外链两方面分析,但是很多新人恰恰却的是这些方面的知识。我们就要在优化之初明白统筹全局的重要性,内容和外链仅仅是优化的细节之一,网站前期结构、标签设置、关键词布局都是我们要考虑的,中后期的数据分析也是我们应该关注的细节,全方位的审视优化细节,这样才能不断提升自己优化的大局观。
There are also some pseudo-static and 301 page settings, which are all from a global perspective to look at the details of optimization, rather than just from two aspects of content chain analysis, but many new people are precisely these aspects of knowledge. We need to understand the importance of overall planning at the beginning of optimization. Content and external links are only one of the details of optimization. Website pre-structure, label settings, keyword layout are all the details we need to consider. Data analysis in the middle and late stages is also the details we should pay attention to. We should examine the details of optimization in an all-round way, so as to continuously improve our overall view of optimization.
作为优化新人我们现在能做的就是不断的积累学习经验,丰富自己的优化知识,多站在用户的角度去分析和思索优化问题,优化一定要具备大局观意识,站在全局的角度去思索我们的优化策略,这样才能真正做到网站良性优化而不是顾此失彼。
As optimization newcomers, what we can do now is to constantly accumulate learning experience, enrich our optimization knowledge, analyze and think about optimization problems from the perspective of users. Optimization must have a sense of the overall situation, and think about our optimization strategy from the overall perspective, so as to truly achieve the benign optimization of the website instead of neglecting one thing or the other.

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