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作为企业网站的SEO优化,如何挖掘网站文章素材?

时间:2019.01.17 来源:http://www.weidaoshang.cn

SEO优化我们总是在说内容为王,不管是领导还是用户,又或者是搜索引擎,他们都希望看到优质的文章内容输出。也许刚开始的时候我们还是有很多内容素材可写,但久而久之,我们也会有点心有余而力不足,这就需要我们去其他地方开发一些资源,那么如何挖掘网站文章素材呢,你可以从以下几个方面入手:
SEO optimization we are always saying that content is king, whether it is leaders or users, or search engines, they want to see high-quality article content output. Maybe at the beginning, we still have a lot of content materials to write, but over time, we will have more snacks and less power, which requires us to develop some resources elsewhere, so how to tap the website article materials, you can start from the following aspects:
1、收集用户问题
1. Collecting User Issues
相信做过网络推广的企业都有这样的经历,客户在发出询盘的时候总是会先问很多在专业人士看来特别奇葩的问题,千万不要把这些问题真的当成奇葩一笑了之,很多时候你认为的不是问题的问题确实是很多非专业人士的问题,我们要认真对待,学会收纳整理,然后把这些问题及答案转化为网站文章发表出去,这样用户就能直接在你的网站上找到答案了。
Believe that enterprises that have done network promotion have such experience, customers always ask a lot of questions which are particularly wonderful to professionals when they make inquiries. Never laugh at these questions as if they are really wonderful. Many times what you think is not a problem is indeed a lot of problems for non-professionals. We should take them seriously and learn to accept and organize them. Then translate these questions and answers into website articles and publish them, so that users can find the answers directly on your website.
2、采集问答平台问题
2. Questions of Question and Answer Platform
一般只有当你有真实的需求,你才会去问答平台提问,采集问答平台问题,用你专业的知识解决用户所需,既讨好了用户,也会得到平台的推荐。如果你把这些问题及答案整理成一篇文章发布在你企业网站上,相信点击率也不会太差,而且对于这种点击,一般都是精准用户点击,转化率会更大。

Generally, only when you have real needs, you will go to the Q&A platform to ask questions, collect Q&A platform questions, and use your professional knowledge to solve user needs, which will not only please users, but also get the platform's recommendation. If you organize these questions and answers into an article published on your corporate website, I believe that the click-through rate will not be too bad, and for such clicks, usually accurate user clicks, conversion rate will be greater.

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3、收集用户习惯搜索关键词
3. Collect User Habits and Search Key Words
做SEO我们常常说要去挖掘长尾关键词,挖掘长尾关键词的作用是什么,就是围绕长尾关键词去做文章,去一些挖掘长尾关键词的平台搜集那些用户习惯搜索的关键词,以自己专业的角度围绕它去写一些网站文章,这无疑会吸引很多潜在用户点击你的网站。
To do SEO, we often say that we need to dig long-tail keywords. What's the role of long-tail keywords is to do articles around long-tail keywords. We go to some platforms to dig long-tail keywords to collect those keywords that users are used to searching for, and write some website articles around it from our own professional perspective. This will undoubtedly attract many potential users to click on your website.
4、把其他语言版本的文章翻译为中文
4. Translate articles in other languages into Chinese
有些人会觉得把其他语言版本的文章翻译为中文很简单,现在翻译软件那么多,找出一篇文章直接翻译过来就行。站着说话不腰疼,首先,找其他语言的行业文章首先你要了解那门外语,要找外文版本高质量的文章,另外,翻译工具是死的,有些专业术语翻译为中文意思就不一样了,所以即使你找出高质量的同行业文章之后你还要仔细检查整理你的翻译文章,最后才能发表出去。
Some people will find it easy to translate articles in other languages into Chinese. Now there are so many translation software, just find out an article and translate it directly. First of all, you need to know the foreign language and find high-quality articles in foreign language versions. In addition, translation tools are dead. Some professional terms have different meanings when translated into Chinese. So even if you find high-quality articles in the same industry, you need to carefully check and sort out your translation articles before publishing them. Go.
创力信息全网营销
Creative Information Network Marketing
5、看同行的优质文章进行仿写
5. Look at the high-quality articles of the same trade and copy them.
自古文人都是贼,在各搜索引擎平台检索某个问题,我们会发现好多文章,看几篇下来,内容大多都差不多。其实也是,一个问题正确答案本来就是那么回事,只是不同人用自己不同语言把它表述出来罢了。当然,仿写文章也需要技巧,开头和结尾你最好用自己的话写,有自己的观点表述,中间内容的第一句话最好也是用自己的话写,或者调换顺序,前提是你文章逻辑清晰。如果你看完一篇文章,然后条理分明地用自己的话转述出来,那是最好不过了。

Since ancient times, scholars have been thieves. When we search for a problem on various search engine platforms, we will find many articles. After reading a few articles, the content is almost the same. In fact, the correct answer to a question is exactly the same thing, but different people express it in different languages. Of course, copying articles also requires skills. You'd better write in your own words at the beginning and at the end, with your own views. The first sentence of the middle content should also be written in your own words, or change the order, provided that your article is logical and clear. If you finish reading an article and then systematically reproduce it in your own words, that's the best thing.

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6、找专业人士写文。
6. Find professionals to write essays.
有些企业确实没有写作这方面的人才,那也有一种办法,就是交给专业的公司打理,或者另外请人写作。
Some companies do not have writing talents, and there is also a way, that is, to give professional companies to manage, or invite others to write.
7、看新闻或者视频提取内容素材。
7. Watch news or video to extract content material.
其实写作的人一般都比较细心,他们会善于观察身边的事物,有时你在看新闻或视频的时候正好看到和自己行业相关的知识,那也正好是一个话题素材,然后根据自己的企业优势或者经验用文字形式表述出来,这样写出来的网站文章原创度肯定会高。
In fact, writers are generally more careful, they will be good at observing the things around them, sometimes you see the news or video when they are related to their own industry knowledge, that is just a topic material, and then according to their own business advantages or experience in the form of text, so that the original website articles will certainly be high.
随着互联网行业的不断发展,各大搜索引擎平台的机制也在不断完善更新,我们不要存着侥幸心理去投机取巧,要想在网站排名稳定,我们惟有更加专注网站品质的建设。以上是小编整理的一些个人经验,希望能对你带来帮助。
With the continuous development of the Internet industry, the mechanisms of the major search engine platforms are constantly improving and updating. We should not take chances to speculate. If we want to rank steadily in the website, we can only focus more on the construction of website quality. Above are some personal experiences of small collation, hoping to help you.

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