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作为企业来说,如何利用图片做好网站优化?

时间:2019.01.16 来源:http://www.weidaoshang.cn

1、图文相关
1. Graphic-Textual Relevance
这个是最基础也最好理解的,也就是说我们上传到文章内的图片的展示内容是要做到和网站关键词以及文章相关。但是很多的SEOer却并不重视,认为搜素引擎不能识别图片,所以随便加一个图片写好alt标签就好,但是这个考虑太过于片面了,这种SEOer一般来说都是不成熟的,因为我们加图片是为了做网站优化,现在的网站优化又很注重用户的浏览体验增加用户的留存率,如果图文不相关,那么用户就会觉得这篇文章很差,导致跳出率高,相信我,一个网站的跳出率太高对于网站seo来说是不友好的,从这个角度考虑,内容的相关性是我们必须关注的,也是优化的重点。
This is the most basic and understandable, that is to say, the content of the pictures we uploaded to the article should be related to the keywords and articles of the website. But a lot of SEOers don't pay attention to it. They think that the search engine can't recognize pictures, so just add a picture to write ALT label. But this consideration is too one-sided. Generally speaking, this kind of SEOer is immature, because we add pictures to optimize the website. Now, website optimization pays attention to the user's browsing experience to increase the user's retention rate, if the picture is too one-sided. If the text is not relevant, then users will feel that this article is very poor, resulting in a high jump-out rate. Believe me, a website with a high jump-out rate is not friendly to the website seo. From this point of view, the relevance of content is what we must pay attention to, and it is also the focus of optimization.
2、alt标签的添加
2. Addition of ALT Tags
一个图片添加了alt标签会更加有利于搜索引擎对于这个图片内容的判定,alt标签不能过长,也没必要故意堆砌关键词,若是故意堆砌关键词不免会招来关键词堆砌的嫌疑,那么怎么添加alt标签好呢?答案很简单,那就是对于图片的一段的简短的描述。

An image with ALT tag will be more conducive to the search engine for the determination of the content of the image, ALT tag can not be too long, there is no need to intentionally stack keywords, if intentional stacking of keywords will inevitably attract the suspicion of keyword stacking, then how to add ALT tag? The answer is simple, that is, a brief description of the picture.

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3、图片清晰,但不宜过大
3. The picture is clear, but not too big.
清晰的图片更加有利于用户体验,图片不宜过大(指图片的内存属性不宜过大,并不是指图片的尺寸大小,图片内存较小,网页打开速度瞬间就能起飞)所以建议最好采用JPG格式保存,也可以选择“存储为web格式”即可。控制图片的大小让网站打开速度飞起来。

Clear pictures are more conducive to user experience, pictures should not be too large (referring to the memory properties of pictures should not be too large, not referring to the size of pictures, picture memory is small, web page opening speed can take off in an instant). Therefore, it is recommended to use JPG format to save, or to choose "save as web format" can be. Controlling the size of the image allows the website to open at a high speed.

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4、图片的命名
4. Naming of Pictures
图片的命名切忌上传后的自动命名,因为这样命名的图片名字一般都是数字加英文这种格式的,就算收录了对于网站的作用也不大,所以图片的命名可以选择拼音加字符命名,增加搜索引擎的判断能力,减少资源浪费。
The naming of pictures should not be automatically named after uploading, because the naming of pictures is usually in the form of numbers plus English. Even if it is included in the website, the effect is not great. So the naming of pictures can choose Pinyin plus characters to name, increase the judgment ability of search engines, and reduce waste of resources.

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