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网站的SEO优化有哪些基本的步骤来操作?

时间:2018.12.13 来源:http://www.weidaoshang.cn

很多萌新seo刚入行,对于优化的技术以及理解都不是很深刻,如果想要提高自身技术,那就要不断地去实践,才能牢固自身seo基础知识,然而,很多人都会选择去培训机构班学习,学习的当然也是理论知识,并不是所有人通过所学到的理论知识就能把网站做得多么多么好!那网站优化基本步骤有什么呢?接下来小编给大家分析一波!
Many new SEOs have just entered the market, but they have not a deep understanding of the optimized technology. If you want to improve your own technology, you need to practice constantly to strengthen your SEO basic knowledge. However, many people will choose to go to training institutions to learn, of course, theoretical knowledge, not all of them can do the website through the theoretical knowledge they have learned. How nice! What are the basic steps of website optimization? Next, I will give you a wave of analysis!
一、网站结构搭建

I. Construction of Website Structure

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网站结构在刚开始进行网站定位的时候就需要确定好,针对什么样的人群,网站的功能板块设置要如何吸引用户,怎样才可以符合搜索引擎抓取机制,这都是企业需要考虑到的问题。如果是个人建设,可以选择模板,用于提升自己的技术,如果是企业的就需要根据企业性质来决定网站结构。
Website structure needs to be determined at the beginning of site positioning. For what kind of people, how to attract users and how to meet the search engine crawling mechanism, these are the problems that enterprises need to consider. If it is personal construction, you can choose the template to improve your technology. If it is an enterprise, you need to decide the website structure according to the nature of the enterprise.
二、网站主关键词定位
II. Location of Main Keyword of Website
主关键词的定位其实就是告诉搜索引擎,告诉客户,这个网站主要是干嘛的,我想用它来达到什么目的,比如,一个成都某建设公司做了一个网站,那么网站的主关键词就是成都建设公司,其他的行业也是一样,网站的关键词是网站的成长目标,主关键词定位好了,后期进行一定的长尾词拓展即可。

In fact, the positioning of the main keywords is to tell search engines, to tell customers, what is the main purpose of this website, I want to use it to achieve what purpose, for example, a Chengdu construction company made a website, then the main keywords of the website is Chengdu Construction Company, other industries are the same, the key words of the website is the growth goal of the website, the main keywords positioning is good. In the later stage, we can expand the long-tailed words.

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三、网站标题
III. Website Title
标题涉及到首页,栏目页,及文章页,首页的标题相对来说还是比较简单的,你想用什么词的排名得到流量,得到用户,那么首页的关键词就是它,也就是网站的核心词,这里注意一点,不管是什么标题,请勿堆积关键词,堆积关键词会被搜索引擎认为作弊!栏目标题是根据网站不同的栏目划分,写上相应的关键词,举个例子,比如公司是按产品分的栏目,那么栏目标题写上相应的产品关键词即可。文章标题就是长尾词了,我们每天更新的文章,就是帮助网站的主关键词写一些相关联的文章。从而提升主关键词及长尾词的排名。
Title refers to the home page, column page, and article page, the title of the home page is relatively simple, what word ranking you want to use to get traffic, get users, then the key words of the home page is it, that is, the core words of the website, here is to note, no matter what title, do not pile up keywords, stacking keywords will be considered cheating by search engines! Column title is divided according to the different columns of the website, write the corresponding keywords, for example, the company is divided by the product column, then the column title write the corresponding product keywords. The title of the article is a long-tailed word. The article we update every day is to help the main keyword of the website write some related articles. In order to improve the ranking of main keywords and long-tailed words.
四、网站文章与内链
IV. Website Articles and Links
网站文章有规律的更新高质量原创,搜索蜘蛛就会有规律的来抓取网站,久而久之,网站与搜索引擎就会非常的友好及信任,排名什么的,肯定都没什么问题啦,但是,我们也要把网站的链接结构搭建好,网站主关键词及长尾词,就用锚文本链接在文章里面,增加内链及提高关键词的相关性。这里需要注意的是,写文章一定一定要与行业网站相关。

Website articles regularly update the quality of original, search spiders will regularly crawl the site, over time, the site and search engine will be very friendly and trust, ranking what, it is certainly no problem, but we also need to build the link structure of the site, the main keywords and long-tailed words of the site, the use of anchor text links in the article, increase. Internal chain and improve the relevance of keywords. It should be noted here that writing articles must be related to industry websites.

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五、网站地图
V. Site Map
网站每一篇文章,都能带来相应客户,所以一定要认真的去优化每一篇文章,就算我们某些文章屏蔽了搜索引擎,但是是客户需求的,也要认真去做好,网站地图是为了能让搜索引擎方便快速的抓取网站所有文章页。方便蜘蛛爬取,获取到更多的流量等。
Every article on the website can bring corresponding customers, so we must carefully optimize every article. Even if some articles block the search engine, but it is the customer's needs, we should also carefully do it. Site maps are to enable search engines to easily and quickly grab all the article pages of the website. It is convenient for spiders to crawl and get more traffic.
六、站外优化
6. Out-of-station optimization
站在做优化主要是外链的建设,包括友情链接,软文,等等,外链主要负责吸引蜘蛛来我们的网站抓取内容,提高收录效率以及增加一些些的权重,在做外链的时候,尽可能的做一些高质量外链,这样对网站有很大的帮助,不要去做一些垃圾外链,不但没有效果,还会对网站带来危害!
Standing in the optimization is mainly the construction of external chains, including friendship links, soft text, etc. Outer chains are mainly responsible for attracting spiders to our website to grab content, improve the collection efficiency and increase some weight. When doing outside chains, try to do some high-quality external chains as far as possible, which is of great help to the website, do not do some garbage external chains, not only has no effect. It will also bring harm to the website!
上面已经给大家讲解了几点,当然很多优化内容没有全部讲解到位,剩下的就需要各位站长在实际操作中去学习,不断提升自己,对网站进行稳定维护,将网站完善到更好的状态。
Above has explained a few points to you, of course, many optimization content is not fully explained in place, the rest of the need for webmasters to learn in practice, constantly improve themselves, maintain the stability of the site, improve the site to a better state.

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