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网络品牌推广无从下手?注意这两点将事半功倍

时间:2018.12.06 来源:http://www.weidaoshang.cn

中小企业都会面临一个问题,在一个新产品推出之后,往往不懂的该如何去做品牌推广,也不敢随意的进行品牌推广,一来对品牌推广不熟,二来在资金的预算上面很紧凑。到底该从什么地方着手呢?其实,网络品牌推广也是有方法可循的。要想达到好的网络品牌推广效果,小诺提醒您需要注意以下两点:
Small and medium-sized enterprises will face a problem. After the launch of a new product, they often do not know how to do brand promotion, nor dare to carry out brand promotion at will. First, they are not familiar with brand promotion; second, they are very compact in the budget of funds. Where on earth should we start? In fact, there are ways to promote the network brand. In order to achieve a good network brand promotion effect, Xiao Nuo reminds you that you need to pay attention to the following two points:
1.企业品牌形象建设

1. Enterprise Brand Image Construction

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企业网站是网络品牌建设和营销的基础,也是网络推广的重点。在企业网站中有许多可以展示和传播品牌的机会,比如网站顶部企业标识的地方,很多企业都会放企业的slogan,又比如内部网络广告,很多企业可以放主打产品,以及公司介绍和企业新闻等都是网络推广的重点。
Enterprise website is the foundation of network brand building and marketing, and also the focus of network promotion. In the enterprise website, there are many opportunities to display and disseminate brand, such as the enterprise logo at the top of the website, many enterprises will put slogan of the enterprise, such as internal network advertising, many enterprises can put the main products, company introduction and enterprise news are the focus of network promotion.
但是很多企业网站都存在问题,有的网站不美观,导致用户兴趣缺缺,有的网站不实用,用户体验度不高,有的网站优化不够,流失了大批用户,这都是非常可惜的。
But many enterprise websites have problems. Some websites are not beautiful, which leads to the lack of user interest, some websites are not practical, user experience is not high, some websites are not optimized enough, and a large number of users are lost, which is a pity.
2.关键词排名优化推广

2. Keyword ranking optimization and promotion

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关键词排名优化推广也叫SEO,是长期总结出的搜索引擎收录和排名规则,对网站进行程序、内容、版块、布局等的调整,使网站更容易被搜索引擎收录,在搜索引擎中相关关键词的排名中占据有利的位置。
Keyword ranking optimization promotion, also known as SEO, is a long-term summary of the search engine inclusion and ranking rules, to adjust the website procedures, content, layout, etc., so that the website is easier to be included by search engines, and occupies a favorable position in the ranking of relevant keywords in search engines.
搜索引擎优化,一方面让网站设计适合搜索引擎检索,满足搜索引擎排名的指标,从而在搜索引擎检索中获得排名靠前,增强搜索引擎营销的效果。另一方面充分满足用户的需求特征、清晰的网站导航、完善的在线帮助等。搜索引擎营销是企业推广新网站的主要方式之一。
Search engine optimization, on the one hand, makes the website design suitable for search engine search and meets the index of search engine ranking, so as to rank first in search engine search and enhance the effect of search engine marketing. On the other hand, it fully meets the needs and characteristics of users, clear website navigation, perfect online help and so on. Search engine marketing is one of the main ways for enterprises to promote new websites.
网站被搜索引擎收录并且在搜索结果中排名靠前,是利用搜索引擎优化进行推广品牌的基础。为网站提供生态式的自我营销解决方案,从而获得品牌收益。
Websites are included by search engines and rank high in search results, which is the basis of brand promotion by using search engine optimization. Provide ecological self-marketing solutions for websites, so as to achieve brand benefits.

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