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小企业网站建设不可忽视的三个方面

时间:2018.11.27 来源:http://www.weidaoshang.cn

小企业网站建设与中大型企业网站建设会有些不同,中大型企业在知名度方面的优势以及网站内容的丰富性是小企业不能比的。小企业没有知名度、没有太多的企业、产品新闻、没有专职的技术及网站优化人员,但这些并不影响小企业想借助网站来建立自身形象并完成销售的目的。不管你是自己建站还是打算外包给建站公司来做,小诺认为只要注意以下三个方面,小企业也可以立足于互联网。
The construction of small and medium-sized enterprises'websites is different from that of medium-sized and large enterprises. The advantages of medium-sized and large enterprises in popularity and the richness of website content are incomparable to small enterprises. Small businesses have no visibility, not too many enterprises, product news, no full-time technology and website optimization personnel, but these do not affect the small businesses want to use the website to build their own image and complete the purpose of sales. Whether you build your own site or plan to outsource it to the site company, Xiao Nuo believes that as long as you pay attention to the following three aspects, small businesses can also be based on the Internet.
一.页面美观度
Page Aesthetics
1.小企业网站建设要简洁大方、图片清晰,尽量只带有与企业、产品相关的图片;
1. Small business website construction should be concise and generous, with clear pictures, as far as possible only with pictures related to enterprises and products;
2.尽量不要带有flash;
2. Try not to carry flash;
3.如果网站带有视频的话,尽量禁止自动播放或默认静音。

3. If the website has video, try to prohibit automatic playback or default mute.

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其实大家可以注意一下往往一些知名企业的网站,特别是一些实体企业的网站反而比较简单、随意,甚至看起来比较劣质。其实这些网站背后是有知名度的支撑,更多的时候中大型企业是把网站当成向公众传播企业信息的一个窗口,主要目的并不是为了增加销售额。小企业网站建设的目的大多还是基于增加销售额,当用户访问网站的时候起码要做到能让用户愿意继续浏览下去,所以在页面美观程度上来说一定是要下些功夫的。
In fact, we can note that the websites of some well-known enterprises, especially those of some real enterprises, are relatively simple, casual and even look inferior. In fact, behind these websites are well-known support. More often than not, large and medium-sized enterprises regard the websites as a window to disseminate corporate information to the public, and the main purpose is not to increase sales. The purpose of small business website construction is mostly based on increasing sales. When users visit the website, they should at least make the users willing to continue browsing. Therefore, in terms of page aesthetics, they must make some efforts.
二.内容更新频率
2. Frequency of content updates
小企业网站建设除了网站页面的美观程度以外,内容建设也是非常关键的一个方面。如果一个网站每天都会更新内容,另一个网站几个月甚至更长时间才更新一次内容,你会喜欢浏览哪个网站?
In addition to the aesthetic degree of website pages, content construction is also a very critical aspect of small business website construction. If one website updates its content every day and another website updates its content only once a few months or more, which website would you like to visit?
作为一个企业网站,如果长时间不更新内容,很容易被用户认为这个网站没有人管理,产品、服务等相关信息肯定不是最新的,再浏览下去也没什么意义。可能对于一个网站的管理人员来说更新网站内容是一件很头疼的事,不知道该更新什么样的内容,感觉没有多少内容可以写。其实只要你仔细分析,比如从产品材质、产品对比、产品使用方法、产品保养等相关方面去挖掘,还是有很多内容可以写的。
As an enterprise website, if the content is not updated for a long time, it is easy for users to think that the website is not managed, products, services and other related information is certainly not up-to-date, and it is meaningless to browse. It may be a headache for a website administrator to update the content of the website. I don't know what kind of content to update, and I don't feel that there is much content to write. In fact, as long as you carefully analyze, such as from the product material, product comparison, product use methods, product maintenance and other related aspects to excavate, there are still a lot of content to write.
但要注意更新频率,尽量保持固定频率,比如每天一篇、每周一篇,不要一次更新好多篇,然后接下来的很多天里又停止更新,如果你觉得比较麻烦也可以找小诺进行网站的部分托管,不但可以保证更新频率,更可以在更新文章的同时合理布局长尾关键词,使网站流量增加、提高销售额。
But we should pay attention to the update frequency, try to maintain a fixed frequency, such as one article per day, one article per week, do not update many articles at a time, and then stop updating for many days. If you feel more troublesome, you can also find Xiao Nuo for partial hosting of the website, which can not only ensure the update frequency, but also update the text. Chapter at the same time, the rational layout of long-tail keywords, so that website traffic increases, improve sales.

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三.网站布局

Three. Website layout
网站布局清晰合理,方便用户快速查找到需要的信息,以提高用户浏览体验为目的。需要注意的是页面美观程度和网站布局是息息相关、相辅相成的,不能因为一个方面而忽略另一个方面。
The layout of the website is clear and reasonable, so that users can quickly find the information they need to improve their browsing experience. It should be noted that the aesthetic degree of the page and the layout of the website are closely related and mutually reinforcing, and one aspect should not be overlooked by the other.
以网站的幻灯片为例,现在很多网站的幻灯片是全屏横幅而且很高的那种,基本占据了五分之四的屏幕,虽然这样看起来好像是高端大气上档次,但实际用户要想浏览网站信息必须先要滚动一个屏幕,无形中增加了用户浏览信息的难度。
Take the slides of websites for example, nowadays the slides of many websites are full-screen banners and very high ones, which basically occupy four-fifths of the screen. Although this seems like a high-end atmosphere, the actual users have to scroll a screen before they want to browse the information of websites, invisibly adding users'browsing letters. The difficulty of interest.
致命的是这些幻灯片内容很多都是没有实际意义的图片,并且没有任何超链接与文字说明。同样,如果网站布局比较乱,用户点击进入网站以后没有继续浏览下去的兴趣,网站排名怎么可能会得到提升呢。
The fatal thing is that many of these slides are meaningless images without any hyperlinks or text descriptions. Similarly, if the layout of the website is messy and users click into the website without continuing to browse, how can the ranking of the website be improved?
其实不管是小企业网站建设还是其他网站建设,小诺建议大家一定要记住这几点:让搜索引擎蜘蛛省事、让用户省事、让用户有兴趣继续浏览下去,只要能做到这些,网站排名提升基本是没有多大难度的。
In fact, whether it is small business website construction or other website construction, Xiao Nuo suggests that we must remember these points: let search engine spider save time, let users save time, let users interested in continuing to browse, as long as you can do these, the site ranking promotion is basically not very difficult.

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