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产品展示型的网站有着什么样的特点?面向哪些用户?

时间:2018.10.18 来源:http://www.weidaoshang.cn

什么是产品展示型网站建设?这种类型的网站是以产品为主,通过对企业信息的介绍,让用户更加熟悉企业的情况,了解所提供的产品服务,可以通过在线沟通方式,搭建起和客户互动的桥梁,增强用户体验。
What is the construction of product display website? This type of website is based on products, through the introduction of enterprise information, so that users are more familiar with the situation of the enterprise, understand the products and services provided, through online communication, build up a bridge with the customer interaction, enhance user experience.
一、产品展示型网站建设有何特点?
What are the characteristics of product display website construction?
(1)div+css网站布局,兼容多种浏览器,符合W3C国际化标准

(1) div+css website layout, compatible with multiple browsers, in line with W3C international standards

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目前,网站建设比较热门的布局是采用div+css,同时兼容IE7,IE8与firefox等多种浏览器,符合W3C国际化标准。
At present, the popular layout of website construction is to use div + css, compatible with IE7, IE8 and Firefox and other browsers, in line with W3C international standards.
(2)设计别具一格的网页
(2) designing a unique webpage.
在设计网站的时候,对所属行业做深刻的分析,调查,使得设计更加符合企业形象,让您的企业网站在您的同行中别具一格!
In the design of the website, do a deep analysis of the industry, survey, make the design more in line with the corporate image, so that your corporate website in your peers unique!
(3)增强浏览者对产品的认识
(3) enhance visitors' knowledge of products.
通过产品图片展示+详情介绍以及解决方案,让客户更充分的了解您的产品相关信息,包括产品优势合技术特点。
Through the product picture display + detailed introduction and solution, let customers more fully understand your product related information, including product advantages and technical characteristics.
(4)可以树立企业品牌形象
(4) the brand image of an enterprise can be established.
产品宣传型网站建设是指根据企业形象,产品定位,行业特性,受众目标群体喜好等方面对网站进行整体规划设计,充分展现企业形象,梳理在互联网上的良好形象!

Propaganda website construction refers to the overall planning and design of the website according to the image of the enterprise, product positioning, industry characteristics, audience preferences and other aspects of the target group, to fully display the image of the enterprise, combing the good image on the Internet!

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(5)带来大量潜在客户
(5) bring a lot of potential customers.
产品宣传型网站建设通过对网站内部的合理设计,优化,进而提高了网站的综合质量,前期建站优化做好之后,再加上后期的优化推广,使访客在搜索和企业产品相关的关键词时,第一时间找到您的网站,关键词排名搜索引擎首页位置,点击率大大提升。
Propaganda website construction through the rational design of the site, optimization, and thus improve the overall quality of the site, the early site optimization, coupled with the late optimization promotion, so that visitors in search of enterprise products related keywords, the first time to find your site, keyword ranking search engine Home page location, click through rate greatly improved.
(6)在线互动沟通
(6) online interactive communication
当一些潜在客户对你的产品和服务感兴趣之后,为了能够更好的了解这款产品,肯定会找你进行咨询。这时候客户可以通过各种在线交流工具与您直接对话,让您第一时间把握客户需求,及时留住潜在客户。
When some potential customers are interested in your products and services, in order to better understand this product, you will certainly be consulted. At this time, customers can communicate with you directly through a variety of online communication tools, so that you grasp customer needs in the first place, timely retention of potential customers.
二、展示型网站建设适合哪些对象呢?
Two, which objects are suitable for the display website construction?
1、新创立企业
1. Newly established enterprises
公司创立初期知名度较小,为了让更多的人认识自己的企业,增加企业知名度,这时候建立专业的网站来宣传自己的产品是非常适合的。
In order to let more people know their own business and increase the popularity of the enterprise, it is very appropriate to establish a professional website to publicize their products.
2、品牌企业
2, brand enterprises
企业已经具备了一定的影响力,有固定的客户群体,想通过建立专业的网站来宣传推广企业的产品,促进销售。
The enterprise already has certain influence, has the fixed customer group, wants through the establishment specialized website to publicize the promotion enterprise product, promotes the sale.
每个企业都可以根据自身要求建设产品宣传型网站(包括:企业介绍、产品、企业文化、企业特色、服务支持、在线咨询等),为的是提升用户体验,加深浏览者对网站的印象,提高产品宣传,有效留住客户,提高成单率!
Every enterprise can build product publicity website according to its own requirements (including: enterprise introduction, products, corporate culture, corporate characteristics, service support, online consultation, etc.), in order to enhance user experience, deepen the impression of visitors to the website, improve product publicity, effectively retain customers, improve the rate of success.

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