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微信小程序,微信公众号的替代品!

时间:2018.08.15 来源:http://www.weidaoshang.cn

微信小程序——破解服务号“关注再取消”难题!
WeChat small program -- crack service number "focus on re cancelling" problem!
移动互联网时代,我们商河做网站的硬件设备越来越强大,快速便捷的整合型平台越来越受大众的喜欢。
In the era of mobile Internet, our hardware equipment is becoming more and more powerful, and the fast and convenient integrated platform is more and more popular.
比如社交类APP:QQ、微信、陌陌、微博等;电商类APP:淘宝、京东、天猫等;
For example, social APP: QQ, Weixin, Mo Mo Mo, Weibo and so on; e-commerce APP: Taobao, Jingdong, Tianmao, etc.
其他常用的工具APP:今日头条、美图秀秀等;
Other commonly used tools APP: today's headlines, Meitu Xiu Xiu and so on;
除了我们使用较为平凡的APP以外,还有很多可能一两年才会用的手机 应用,有一种食之无味,丢之可惜的感觉,总觉得某些APP可能会用到又不觉得用到时候再下载比较麻烦。
In addition to the more mundane APP we use, there are many mobile phone applications that may take a year or two to use, there is a kind of tasteless food, a regrettable feeling to lose, always feel that some APPs may be used and do not feel that it is more troublesome to download again.
在这个时候有一款轻应用出世了,它叫微信小程序,对于刚需低频的行业非常适用。

At this point there is a light application, called the Wechat applet, which is very suitable for the industry just in need of low-frequency.

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比如酒店、餐饮、旅游等更适合小程序的市场。小程序和APP对比,对于大众而言是开发成本大大降级、获客成本降低、流量变现高效。
For example, hotels, restaurants, tourism and other more suitable for small program market. Comparing the applet with the APP, the development cost is greatly reduced, the cost of getting customers is reduced, and the flow is realized efficiently.
微信试图"连接一切"。 在这条路上,微信最重要的一次尝试就是服务号。但在微信内部看来,这款产品差强人意,用户体验和推广机制,长期处于一种尴尬的状况。 一个常见的场景是,当你使用微信在餐厅和商店付款后,对方说关注有优惠,你会关注对方的微信公众号。但此后的某一天,当这个商家想推送时,往往是,推送一次,取消关注一次。另一方面,服务号的开发门槛不低,但界面的展示逻辑依旧贴近于传播内容的订阅号,将服务入口埋的很深,不易查找。
WeChat tried to connect everything. On this road, WeChat's most important attempt is the service number. But within Weixin, the product is unsatisfactory, user experience and promotion mechanism, long in an embarrassing situation. A common scenario is when you use Wechat to pay in restaurants and stores, and the other person says there is a discount for attention, you will pay attention to the other person's public number. But then one day, when the merchant wants to push, it is often, push once, cancel attention once. On the other hand, the threshold of service number development is not low, but the interface display logic is still close to the spread of content subscription number, the service entrance buried very deep, not easy to find.
所以这个任务落在了小程序身上。
So this task falls on the small program.
小程序对微信的盈利具有非常重要的战略意义,"白鹭时代联合创始人张翔说。2014年创业前他曾担任腾讯广点通营销总监。在广点通期间,张翔和团队意识到,当公众号广告流量的变现做到一定程度后就会达到饱和。于是腾讯开始做朋友圈广告,但如果条数太多就会遭遇用户的反感,终究也会达到饱和。开辟小程序这个新的地盘,相当于为腾讯广告再开垦出一款投放空间。
"Small procedures are of strategic importance to Weixin's profitability," said Zhang Xiang, co-founder of the Egret Age. Before he started his business in 2014, he served as director of marketing for Tencent. During Wide Point Communication, Zhang Xiang and his team realized that when the amount of public advertisement was realized to a certain extent, it would reach saturation. So Tencent began to do friends circle advertising, but if too many will encounter users'disgust, eventually will reach saturation. Opening up a new site for small programs is equivalent to reclaiming a space for Tencent advertising.
微信小程序背靠腾讯的9.8亿用户,在微信小程序团队夜以继日的功能的开发和完善,让微信小程序可以应用更多的场景和人群。小程序和微信公众平台、微信群的自由跳转,让这个庞大社交平台,慢慢的像社交电商转换,为新零售带来了新的契机。

Weixin widget is backed by Tencent's 980 million users. The development and perfection of the functions of the Weixin widget team day and night enable Weixin widget to apply more scenes and crowds. Widgets and the free switching of the public platform and the micro-blogging community have slowly transformed this huge social platform, like social e-commerce, into a new retail opportunity. 

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