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seo优化中要抓住哪些变化呢?

时间:2018.06.21 来源:http://www.weidaoshang.cn

第一点、了解各大搜索引擎的抓取情况:
First, understand the grasp of major search engines:
搜索引擎蜘蛛抓取网站有一个过程,不同的搜索引擎有着不同的抓取规律,如果充分了解搜索引擎的抓取规则和频率,知道它们的活动轨迹,知道它们什么时候来,都做了些什么,抓取的次数是多少,这些信息对网站优化来说起到决定性的作用。
Search engine spiders grab a web site with a process, different search engines have different fetching rules. If you know the rules and frequency of the search engine, know their trajectory, knowing when they come, what they do and how many times they are captured, the information is optimized for the web site. It plays a decisive role.
第二点、抓取目录的情况:
Second, the situation of grasping the Catalogue:

在网站优化过程中,经常会出现这样的情况,某个网站的收录量非常低,但是通过互联网的数据分析后的网站、搜索引擎蜘蛛抓取的频率却非常高。在这种情况下,可能是蜘蛛抓取网站之后还没有全部释放出来,这个只需要过一段时间,搜索引擎更新自然会释放出来。另一种情况就是网站页面质量有问题,这种情况是站长在建站是过于追求数量,只注重站外优化,而忽略了站内的优化。

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In the process of website optimization, this is often the case, the amount of a website is very low, but through the Internet data analysis of the web site, search engine spiders grab the frequency is very high. In this case, it is probably not all released after the spider grabs the web site. It only takes a while, and the search engine updates will naturally be released. Another situation is that the quality of web pages is problematic. This is the case that the stationmaster is too much in pursuit of the number of stations in the construction station, only focusing on the optimization outside the station, but neglecting the optimization in the station.
第三点、页面抓取与整站快照的更新:
Third points, page grabbing and snapshot update:
网站页面收录多少,对网站的排名影响非常大,尤其是企业站,长尾词排名的高低,也决定了网站未来发展的好坏,我们通过日志可以看到每次页面被抓取的次数以及蜘蛛的爬行时间。通过分析还可以了解蜘蛛的喜好和爬行规律,这样就可以根据日志的情况及时对网站做出调整,增加蜘蛛抓取的频率。
The number of web pages, the site of a great impact on the ranking, especially the enterprise station, the height of the long tailed words, also determines the future development of the website, we can see the number of pages being grabbed every time and spiders crawl time through the log. Through the analysis can also understand the spiders' preferences and crawl rules, so that the log can be adjusted to the site in time to increase the frequency of spiders grabbing.
如果希望页面能够尽快被搜索引擎蜘蛛抓取和收录,就需要在蜘蛛经常光顾的网站页面增加链接,这样可以吸引蜘蛛抓取所链接的页面。
If you want the page to be captured and included by the search engine spiders as soon as possible, you need to add links to the web pages often patronized by spiders, which can attract spiders to grab the pages linked.
第四点、注意异常页面:
Fourth points, pay attention to the exception page:
在网站优化中,不管是用户还是站长最讨厌的就是看到异常页面,因为异常页面带给用户不好的体验,另外异常页面也会给搜索引擎留下不好的印象,很多站长在做网站的时候,都会去注意这个问题,比如常有的404页面,301页面等。及时解决这些异常页面,能提高搜索引擎对网站的友好度,同是也增加用户体验,从而使网站的关键词获得好的排名以及用户能够正常访问。
In the website optimization, whether the user or the stationmaster most annoying is to see the abnormal page, because the abnormal page brings a bad experience to the user, and the exception page will leave a bad impression to the search engine. Many stationmaster will pay attention to this problem when he is doing the website, such as 404 pages, 301 pages. Face and so on. The timely solution of these abnormal pages can improve the friendliness of the search engine to the website, and also increase the user experience, so that the keyword of the website is well ranked and the user can access normal.

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