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实用的手机网站建设的着陆页的建设优化

时间:2018.06.12 来源:http://www.weidaoshang.cn

1、确定我们的思路和架构
1, determine our ideas and architecture
手机网站着陆页需要先做好规划,如客户分析、用户痛点分析、以及盈利模式等等。
Mobile website landing page needs to plan well, such as customer analysis, user pain analysis, and profit mode.
2、深入挖掘客户的需求
2. Dig into the customer's needs
手机网站里用户的目的便是关键所在,因而在着手优化登陆页之前,先要分析用户在你的网站上需求是什么等等。从而根据用户的痛点需求做出相应的优化。
The purpose of a mobile phone website is the key, so before we optimize the landing page, we need to analyze what users need on your website and so on. Accordingly, the corresponding optimization is made according to the users' pain points.
3、引导客户
3, guide the customer
客户到达着陆页,然后就需要“引导”用户了,给出明确的“引导”,让用户根据“指示”进入下一个页面。
The customer reaches the landing page and then needs to "guide" the user, giving a clear "guidance" so that the user can enter the next page according to "instructions".
4、醒目的“大标题”
4. "Big headlines"

由于手机屏幕的限制,客户往往更喜欢通过快速浏览顶部大标题的方式获取信息,很少有用户会选择仔细阅读。因而,“头条”的选择便成了重中之重。

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Because of the limitations of mobile phone screen, customers often prefer to get information by browsing the top headlines quickly, and few users will choose to read them carefully. Therefore, the choice of "headlines" has become the top priority.
5、避免滚屏
5. Avoid rolling screen
因为移动设备的屏幕较小,不利于用户滚动屏幕操作,因而在页面设计时最好避免任何需要“滚动”的操作(横向滚动或垂直滚动)。
Because the screen of the mobile device is small, it is not good for the user to roll the screen operation, so it is best to avoid any "scrolling" operation (horizontal rolling or vertical rolling) when the page is designed.
6、适应所有移动端
6. Adapt to all mobile terminals
我们在设计着陆页时,默认采用纵向视图,往往忘了网站是横向显示还是纵向显示网网取决于用户放置移动设备的方式。所以为了能满足两种模式的显示,最好采用响应式设计。
When we design the landing page, we use the vertical view by default, often forget whether the web site is horizontal or vertical, depending on the way the user places the mobile device. So in order to satisfy the display of the two modes, it is best to use response design.
、切勿添加外部链接
Do not add external links
用户使用移动设备浏览网页时,一旦点击(或误点)到页面中的链接时,便会跳转至新页面,从而扰乱用户的浏览体验,且不利于“引导”用户。因而,为了更好的掌握用户的浏览路径,尽量减少内容中的外链数量(如果可以最好不添加)。
When a user uses a mobile device to browse a web page, once a click (or error) is clicked to a link in the page, it jumps to a new page, thereby disturbing the user's browsing experience and is not conducive to "leading" the user. Therefore, in order to better grasp the user's browsing path, try to reduce the number of external chains in the content (if it's best not to add).
8、页面简洁
8. The page is concise
把重点放在最重要的内容上,尽量让网页尽可能的简单明了。不要使用过多的色彩、内容布局不用过多过杂、保证按钮间不会相互影响。
Focus on the most important content and try to make the web page as simple and clear as possible. Don't use too much color and content layout to ensure that buttons don't interact with each other.
9、简化搜索功能
9. Simplify the search function
无论是PC端网站,还是移动站点,搜索框都是一个十分重要的功能。移动端的站点最好将搜索框放置于显眼的位置,方便用户查找所需内容。
Search box is a very important function, whether it is PC site or mobile site. The mobile web site should put the search box in a prominent position to facilitate users to find the content.
10、测试网站
10. Test website
页面上线后的我们必须进行测试,在测试站点性能、兼容性等等。
We must carry out tests after the page is online, including testing site performance, compatibility and so on.
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