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网上商城的推广应该注重哪些方面?

时间:2018.06.07 来源:http://www.weidaoshang.cn

1、增加信誉值:相信你自己在网上购物的时候,进入店铺第一眼看的都是他的信誉值吧,所以我们开网店第一步要做的就是想办法增加自己网店的信誉值,当然,在这我们不是鼓励大家用违规的手段来刷信誉,我们可以采取一个比较温和的方法,比如我们是开服装店铺的,我们可以先卖纽扣,可以亏损着卖来增加信誉值,这种信誉值是真实可信的。
1, increase the reputation value: believe that when you are online shopping, the first look at the store is his reputation value, so the first step we have to do is to increase the credit value of our shop, of course, in this, we do not encourage people to use illegal means to brush credit, we can take one. A relatively mild way, for example, we are open to clothing stores, we can sell buttons first, can be sold to increase the value of credit, the credibility of this value is true and credible.
2、引导客户留下好评:在我们决定是否购买一个产品之前,一定会看他的评价,如果好评多的话也会刺激我们购买,我们就可以在这上面做些文章,可以用给好评后送小礼品,好评过后返还现金等手段让客户留下好评。
2, guide customers to leave good comments: before we decide whether to buy a product, we will see his evaluation, if the praise of many words will stimulate us to buy, we can do some articles on this, can be used to the high praise of small gifts, after the return of gold and other means to leave good comments.
外部:这里所说的和网站的推广方式类似,不过唯一不同的是不断的增加客户的购买欲
External: This is similar to the way the website is promoted, but the only difference is increasing customer purchase desire.

1、建立qq群:这里所说的群不是指那些淘宝互刷群,而是用一些手段留下客户的qq以及找到那些可能成为我们顾客的人的qq,建立一个群并且成为这个群里的权威,这里的权威并不是说你无限制的发广告,而是定期和这些好友解答你所经营产品的问题,有什么好的优惠活动及时通知。

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1, set up QQ groups: the group here is not the Taobao group, but some means to leave the customer's QQ and find the QQ of those who may be our customers, build a group and become the authority in this group, and the authority here is not to say that you have unlimited advertising, but to solve them regularly. Answer the questions about your products and inform you of any good promotions.
2、软文:这里写软文可以有两个方向,一是把自己当成顾客,写用完这个产品的感受以及效果;二是把自己当成专家,写关于这个产品的防骗措施以及怎样选购的方法。第二种方法的好处是容易树立你的权威地位。
2, soft text: writing soft text here can have two directions, one is to think of yourself as a customer, write out the feelings and effects of this product; two is to take yourself as an expert, write about the product's fraud measures and how to choose and buy methods. The advantage of the second approach is that it is easy to establish your authority.
3、售后:苏宁易购相信大家都知道,它能做到那么大的原因就是它的售后足够好,好的售后是促进客户二次购买以及口碑推广的关键,积极热情的售后服务可以挽救产品因为质量问题所带来的负面形象。售后其实也是属于一种推广,而且对于电商网站来说是一个必要的推广过程。
3, after sale: suning.com believes that everyone knows that it can do so much because its after sale is good enough, good after-sales is the key to promote the two purchase of customers and the promotion of word of mouth, and the positive and enthusiastic after-sales service can save the negative image caused by the quality problems. After sale is actually a kind of promotion, and for electric business website is a necessary promotion process.

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