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小程序“虚拟支付”被整改,付款小程序将何去何从?

时间:2018.05.10 来源:http://www.weidaoshang.cn

近日,不少小程序开发者收到关于整改虚拟支付的官方通知:
Recently, a lot of small program developers received official notification about the rectification of virtual payment:
“基于微信小程序平台运营规范,除小游戏类目的安卓内购功能,小程序暂不支持虚拟支付。请开发者们对当前小程序内含有虚拟支付的内容或服务进行排查并整改。如在 5 月 8 日前未完成整改,平台将对账号屏蔽 iOS 系统的支付接口调用。”
"Based on WeChat small program platform operation specification, except for small game category Android's internal purchase function, small programs do not support virtual payment temporarily. Developers are requested to investigate and rectify the contents or services that contain virtual payment in the current small program. If the rectification is not completed before May 8th, the platform will call the payment interface of the iOS system to block the account.
对于此次小程序关闭虚拟支付影响最大的,应该是知识付费/在线教育类的小程序,这类小程序现有的变现模式将受到巨大的冲击。
For this small program to close the virtual payment of the biggest impact, should be the knowledge pay / online education programs, such small programs will be a huge impact on the existing mode of change.
相关媒体报道,2018年知识付费领域规模将突破到3000亿大关。在目前国内知名的20几家知识付费平台中,大多数都推出了自己的小程序,他们都将受到一定的冲击。
According to relevant media reports, the scale of knowledge payment will break through to the 300 billion mark in 2018. Most of the 20 well-known knowledge payment platforms in China have launched their own small programs, and they will all be affected.
从微信官方那边得到消息,目前官方处理知识付费类小程序主要有以下几种方式:

According to the official information from WeChat, there are mainly several ways to deal with knowledge payment procedures.

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1.对于需要付费购买的教育课程,属于虚拟付费,小程序不能通过审核;
1. for the education courses that need to pay for the purchase, they belong to the virtual payment, and the small programs can not be audited.
2.对于在线视频需要付费后才能观看的小程序不能通过审核;
2. the small programs that need to be paid for online videos can not be audited.
3.对于内容类小程序需要支付才能解锁的功能,也不能通过审核;
3., for content Mini programs, the functions that need to be paid to unlock can not be audited.
4.对于小程序的小说部分章节需要开通VIP才可阅读,属于虚拟支付,小程序不能通过审核。
4. for the small part of the novel part of the need to open VIP to read, belongs to the virtual payment, small program can not pass the audit.
不过如果是在小程序内购买,在公众号或线下学习的,则不属于虚拟支付。
However, if it is purchased in a small program, it is not a virtual payment when it is studied under the public number or line.
微信官方对此类小程序的调整应该属于短期的行为,相信最终会与苹果沟通协调。虚拟支付将会全面开放,更多的变现方式将会出现。
WeChat's official adjustment of this kind of small program should belong to short-term behavior, and I believe it will eventually communicate with apple. Virtual payment will be fully open, and more cash realisation will emerge.

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