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商业网站的建立要注意哪些策略?

时间:2018.04.19 来源:http://www.weidaoshang.cn

网站建设的意义其实具体对一个企业或单位而言,都是不一样,有所区别的。在我们与客户洽谈项目的过程。常会问到客户自己“为什么要做网站”或“网站为什么要改版”。
The significance of website construction is different from that of an enterprise or unit. In the process of discussing the project with our customers. Often ask customers why they want to do web sites or why websites need to be revised.
一:网站是“必需品”;有一些客户自己就很清楚他自己的需求及动机。有刚刚成立的公司,见别人都有网站,自己也想有一个,找到我们。也有企业成立了好几年,发现周围的同行企业有网站了,自己也想要一个。
First, websites are "necessities"; some customers themselves are very clear about their own needs and motives. There are just established companies, see others have websites, they also want to have one, find us. Some enterprises have been established for several years, and found that the surrounding businesses have websites, and they also want one.
二:网站是能更好协助传统宣传模式(如展会)。有客户要去参加展会,必须要在这参展前做好网站的,主要用于展会的。其中外贸类的企业很多时候,是他们的客户或其合作伙伴要求他们做网站的。

Two: the website is better able to assist traditional publicity modes (such as exhibitions). If a customer wants to attend the exhibition, he must do the website well before the exhibition, mainly for the exhibition. Foreign trade enterprises often ask their customers or their partners to make websites.

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三:网站已经涉及到企业或集体形象工程。有集团内部或有个什么评比的,(其中涉及到网站这一项的),也会找到我们帮助其改版。也有网站做了好长时间,是想改变形象的。
Three: website has already involved enterprise or collective image project. If there is a group or something in it, we will find that we help it to make a revision. There are also websites that have been doing this for a long time and want to change their image.
四:网站宣传及销售产品。有的是自己已经意识到网站对销售有帮助,而来找到我们的客户。也有些客户找到我们说,想建设一个商城网站。于互联网上进行销售其产品。
Four: website publicity and sales of products. Some have realized that the website is helpful to sales and came to find our customers. Some customers find us to say that they want to build a shopping mall website. Sell its products on the Internet.
五:网站是反映企业现状;也有公司业务不断发生变化,工作的重心也不断调整。网站跟不上了,找到我们来改版的。
Five: the website is a reflection of the current situation of the enterprise; there are also changes in the company's business, and the focus of the work has been constantly adjusted. The website can't keep up and find us to change the edition.
六:网站也是品牌的一部分,好网站能提升您的品牌。也有企业重视品牌宣传,追求国际化,完美自己的。这一类以时尚的服装类为多见。
Six: the website is also a part of the brand. Good website can enhance your brand. There are also enterprises that emphasize brand advocacy, pursue internationalization and perfect themselves. This type of fashion is more common.

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