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2018年seo还是有新的走向的

时间:2018.04.10 来源:http://www.weidaoshang.cn

原因一、搜索引擎推广截止目前为止,仍然是互联网所有推广渠道里面最精准的推广方法。搜索引擎通过网民主动键入关键词,分析网民需求,从而从亿万网页库存中反馈给网民可能需要的网页内容,精准的完成了一对一信息服务,而就目前而言,还没有一种工具可以颠覆搜索引擎。
First, search engine promotion is still the most accurate promotion method in all Internet promotion channels so far. Search engines enter key words actively through Internet users, analyze the needs of Internet users, and feed back the content of web pages from hundreds of millions of web pages to the Internet users, and accurately complete the one to one information service. At present, there is not a tool to subvert the search engine.
原因二、搜索引擎的搜索功能是互联网信息爆炸时代的刚性需求。互联网信息量正在呈现爆炸式增长趋势,网民们正在被埋没在信息海洋里,而搜索功能可以将网民从信息海洋中解放出来,搜索引擎的搜索功能将成为未来互联网的一种基础特征之一,从现在的APP搜索、站内搜索、搜索引擎搜索服务等就可以看出端倪,只要信息量足够大,就需要搜索功能,有搜索功能的地方,理论上都可以SEO,因为各种搜索引擎的算法大同小异。

Two, search engine's search function is rigid demand in the era of Internet information explosion. Internet information is showing an explosive growth trend, netizens are being buried in the information ocean, and search functions can liberate Internet users from the information ocean. Search engines will become one of the basic features of the Internet, from the current APP search, station search, search engine search. The cable service can be seen, as long as the amount of information is large enough, the search function is needed, where there is a search function. In theory, it can be SEO, because the algorithms of all kinds of search engines are very similar.

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原因三、竞价广告模式将成为搜索引擎变现的主要方式。竞价广告本质是广告,随着竞价广告市场这几年的开发,竞价广告成本日益高涨是不争的事实,水涨船高之后,SEO成本相对变低了,这个时候竞价广告模式需要SEO弥补以降低整个搜索引擎推广的推广成本。
Three, bidding advertising mode will become the main way of search engine cash in. Bidding advertising is the essence of advertising. With the development of the competitive ad market in recent years, the increasing cost of competitive advertising is an indisputable fact. After the rise of the boat, the cost of SEO is relatively low. At this time, the bidding model needs SEO to make up for the promotion cost of the whole search engine.
原因四、SEO本质已经不单纯是做网站排名,已经变成影响广告转化率的关键。SEO和竞价广告配合才能让广告转化率最大化,这是不争的事实。SEO不仅仅是做网站排名获取流量,其全网推广模式,增加了公司品牌曝光,增加了品牌知名度,从品牌推广方面来分析,SEO可以有效提升其他渠道流量的转化率。

Four, SEO is not only a website ranking, but also a key factor affecting the advertising conversion rate. It is an undisputable fact that SEO and competitive advertising cooperate to maximize the rate of advertising transformation. SEO is not only a web site to get traffic, its full network promotion model, increasing the exposure of the company brand, increasing brand awareness, from the brand promotion analysis, SEO can effectively improve the conversion rate of other channels of flow.

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