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微店和微商城你能分的清楚吗?

时间:2018.04.05 来源:http://www.weidaoshang.cn

1、独立性
1, independence
微店:是一个第三方的APP,商家的店是开在这个APP上的,需要有这个APP才能运作,无法绑定微信公众号
Micro store: it is a APP of third party. The store of business is open on this APP. It needs APP to operate, and can not bind WeChat public number.
微商城:就在微信上的,不需要第三方的APP,需要通过绑定公众账号进行推广,商城就直接开在你的微信公众号上的
Micro business city: on WeChat, no third party APP is needed. It needs to be promoted by binding the public account. The mall is directly on your WeChat public number.
2、推广方式
2. The way of promotion
微店:推广方式普遍依赖于朋友圈营销,效果因人而异,开发新客户比较困难,客户的黏度也会比较差。
Micro store: the way of promotion is generally dependent on the marketing of friends circle. The effect varies from person to person. It is more difficult to develop new customers, and the viscosity of customers will be worse.

微商城:可以通过公众账号进行传播,前期运营会比较吃力,可是一旦公众号运营起来,客户的黏度会比较好,老客户也比较多。

商河全网营销

Micro business city: can be spread through the public account, early operation will be more difficult, but once the public number operation, customer viscosity will be better, older customers are more.
3、营销工具
3. Marketing tools
微商城:客户将商品分享到朋友圈,可拿到一定的报酬。(就是直销员与分销)
Micro Mall: customers can share products with friends circle and get certain rewards. (is the direct salesman and distribution)
微店:没有营销工具
Micro shop: no marketing tools
4、会员系统
4. Membership system
微店:没有会员系统
Micro shop: no membership system
微商城:会员积分制度
Micro business city: membership integration system
5、购物入口
5. Shopping entrance
微店:微信是唯一的入口,并且只有粉丝才可以进入商家的店
Micro shop: WeChat is the only entry, and only fans can enter the store.
微商城:手机端、PC端、微信端,数据全网同步
Micro Mall: mobile terminal, PC terminal, WeChat terminal, data network synchronization.

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