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外贸网站的改版要注意哪些事项?

时间:2018.03.27 来源:http://www.weidaoshang.cn

一:外贸网站改版时标题和描述等关键信息切莫更改
One: the key information, such as the title and the description, should not be changed when the foreign trade website is reformed
这个是对搜索引擎稍有了解的人都知道的一个道理,任何时候我们都不愿意对标题(title)和描述(description)等进行大规模的改变,经常改变和修改这些关键信息,在搜索引擎看来这个网站不可信任,搜索引擎不友好也是必然,在此也就不做赘述。
This is slightly a sense of understanding know the search engine at any time, we are not willing to the title and description (title) (description) and other large-scale change, often change and modify the key information in the search engine, it seems that this website is not trusted, search engine friendly is inevitable. This is not to repeat them.
二:外贸网站改版时网站栏目或导航条项目不要大改动
Two: no major changes in website columns or navigation items during the reversion of foreign trade websites
外贸网站的栏目是搜索引擎非常重视的一个关键所在,因为栏目下集中了大量相关内容文章页,搜索引擎往往通过每日搜集该栏目下的内容,对栏目的权重予以逐步提升,也对栏目进行每日更新。

Foreign trade website column is a key search engine is very important, because the column focused on a number of related content of the pages, search engines often through the daily collection under the section, to gradually increase the weight of the column, the column was also updated daily.

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栏目页权重大大高于文章页,因为有许多内容在支撑,这也是为什么制作专题能够获得良好排名的原因之一。一旦大规模改变栏目,对导航条项目进行随意更改和丢弃,势必造成搜索引擎熟悉的内容成了一张全新的面孔,造成搜索引擎的不信任。
The weight of the column page is much higher than the page of the article, because there is a lot of content being supported, which is one of the reasons why the production of the topic can be well ranked. Once the column is changed in large scale, the navigation bar item will be changed and discarded arbitrarily, which is bound to cause the familiar content of search engine to become Zhang Quanxin's face, causing the distrust of search engine.
三:外贸网站改版时重要标签不可随便更改
Three: the important label of the foreign trade website should not be changed casually
在标签中,部分标签对搜索引擎有着重要提示作用,如H1,H2,STRONG等标签,这些标签往往重点强调了许多重要文字,如标题、关键词等,这也是我们在外贸网站优化过程中广发运用的方法,通过这些标签,搜索引擎清楚的知道我们在强调什么,而一旦改版去掉这些标签,或者标签所联系的文字内容发生重大改变,会让搜索引擎一下茫然不知所措。因此在改版过程中我们要注意保留这些重要标枪的完整性和稳定性,继承重要信息的延续。
In the label, the label has a part of an important impact on the search engine, such as H1, H2, STRONG and other labels, these labels often focus on many important characters, such as title, keywords, and this is our optimization method used in the process of Guangdong foreign trade website, through these tags, search engines know what we emphasize, but once the revision remove these tags, changed text or tags that are linked, will make search engines look at a loss. Therefore, in the process of revision, we should keep the integrity and stability of these important javelin and inherit the continuity of important information.
四:外贸网站改版时关键词密度不要发生太多改变
Four: the keyword density of the foreign trade website does not change too much
关键词密度在2%-8%,这是多数站长遵循的原理,在网站首页或其它页面我们也充分重视这一点,特别是首页,大家都通过各种方法,在合适的地方进行关键词的布置和强调,但是有些外贸网站的改版我们看到,模板为了美观进行了重大更改,一下所有的关键词布置大幅度抛弃,关键词密度大量下降,造成搜索引擎的不信任。因此在网站改版过程中需要特别注意这一点。
Keyword density in 2%-8%, this is the most principle followed in the website home page or other pages, we also pay attention to the point, especially for the home, everyone through a variety of methods, keywords layout and stressed in the right place, but some foreign trade website we see a major change to beautiful template keywords layout, substantially all of the large number of abandoned, keyword density decreased, resulting in mistrust of search engine. Therefore, it is necessary to pay special attention to this point in the process of changing the website.
五:外贸网站改版时要在本地完成再上传
Five: when the foreign trade website is reversion, it should be completed locally and then uploaded.
这是一个基本道理,许多人改版都喜欢在后台通过修改代码进行,这是极不规范的操作手法,正确的应该是本地完全测试完毕后再进行上传,避免在后台修改出现错误导致网站难以打开或者反复还原、更新的情况。这样的不稳定会造出用户和搜索引擎的抛弃。
This is a basic truth, many people love revision by modifying the code in the background, it is very standard operating practices, the right should be fully tested after local upload, change in the background to avoid error caused the site difficult to open reduction, or repeated updates. Such instability can make users and search engines discarded.
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