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不要让你的网站建设完毕成为“摆设”

时间:2017.12.14 来源:http://www.weidaoshang.cn

1、舍本求末,追求形式,不注重内容和客户体验。
1, do not pay attention to trifles, the pursuit of form, content and customer experience.
网站是企业在网络上的“形象代言人”网站上放大量的动画效果,大量的信息堆积,让访客没有很好的客户体验,这样的站对于企业形象的建立是有百害而无一利的。
Website is the image spokesperson on the Internet. There are lots of animation effects on the website. A lot of information is accumulated, so that visitors do not have a good customer experience. Such a station is harmful to the establishment of corporate image.
所以网络公司要引导客户,让我们的网站尊重浏览者,时刻想着怎样让客户更便捷的找到他想要的信息,怎样让企业网站价值发挥最大化,怎样让访客能成为我们企业的客户。
So Internet companies should guide customers, let our website respect visitors, and constantly think about how to make customers find information more easily, how to maximize the value of business websites and how to make visitors become our business customers.
2、网站不更新,成为“死站”
2. The website is not updated to become a "dead station"

虽然有的企业也做网站,但不少网站成为摆设。网站信息不及时更新,没有达到与企业外部沟通的目的。这样的网站就起不到网络营销的作用。

Although some enterprises also make a website, many websites have been set up. The information of the website is not updated in time, and it has not reached the purpose of communicating with the outside of the enterprise. Such a website can not play the role of network marketing.

其实我们做很少的工作就能将网站的价值发挥:
In fact, we can do a little bit of work to bring the value of the website into full play.

(1)通过网站优化,制定搜索关键字策略。让更多的潜在客户在通过搜索引擎找到你。

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(1) the search key strategy is made through the optimization of the website. Let more potential customers find you through the search engine.
(2)还可以登录行业门户和地区门户站发布企业信息,留下网址,这样就能起到很好的宣传效果。
(2) you can also log in to the industry portal and the local portal station to release the enterprise information and leave the web site, so that it can play a very good publicity effect.
(3)找人气旺的论坛发帖,扩大宣传面。
(3) to find a popular forum to post and expand the publicity.
3、千篇一律,没有体现企业特色
3, the same style, does not reflect the characteristics of the enterprise
在这里不得说说利用模板建设的企业站,这样的站千篇一律,而且没有很好的网站结构,对搜索引擎和客户都是不友好的,虽然价格上便宜,但既然选择网络营销,如果因为节约建站成本,而失去更大的潜在客户,那是很不值得的。所以建议找具有专业美工独立设计能力的网络公司建设网站
Here to talk about not using template construction enterprise station, this station stereotyped, and no good website structure, are not friendly to search engines and customers, although the price is cheap, but since the choice of network marketing, if it saves the construction cost, and the loss of potential customers more, it is very not worth it. Therefore, it is suggested to find a web company building website with professional art independent design ability
4、网站交互性差
4. The interactivity of the web site is poor
网站缺乏交互环节,浏览者只是被动的接受信息,无法及时获取客户的需求,这样的企业网站会失去潜在客户,是企业的一大损失。我们可以在网站上开展客服机制,比如加入在线交谈,网站免费热线等及时沟通的工具,让我们的访客转化成我们的客户,让网站真正实现网络营销的目的。
Website lacks interaction links. Visitors only passively accept information, unable to get customers' needs in time, such a business website will lose potential customers, which is a great loss for enterprises. We can carry out customer service mechanism on the website, such as joining online conversation, website free hotline and other timely communication tools, so that our visitors can be transformed into our customers, so that the website can truly achieve the purpose of network marketing.
5、对网站不闻不问,上线后置之不理。久而久之网站便成了空城。失去了应有的生命力。
5, the web site does not ask, on the back of the post. In the course of time the website became empty. Lost the life of its life.

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