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网站改版这些“精华”千万不要丢

时间:2017.12.05 来源:http://www.weidaoshang.cn

1、切忌改版网站标题(Title)及描述(Despretion)
1, avoid the title of the revised website (Title) and the description (Despretion)
站在搜索用户的角度考虑,网站关键词是引导搜索用户最快速度搜索到自己想要的内容,省时省力,高效率低投入。
From the perspective of search users, website keyword is to guide search users to search the content they want fastest, saving time and effort, high efficiency and low investment.
站长搜索引擎的角度出发,网站的标题就是搜素引擎抓取核心关键词的最大捷径。
Stationmaster search engine point of view, the title of the website is the biggest shortcut of search engine to grab the core key words.
搜索引擎会根据其标题和内容的匹配程度、网站内容的贡献和链接的投票得分,给网站一个符合它价值的排名,即搜索网站优化排名!
Search engine will give website a ranking that accords with its value according to the matching degree of its title and content, the contribution of website content and the voting score of link, that is, search website optimization ranking.
2、切勿对网站栏目及导航条大更改
2. Do not change the column and navigation bar of the website

网站栏目是搜索引擎非常重视的一个关键所在,因为栏目下集中了大量相关内容文章页,搜索引擎往往通过每日搜集该栏目下的内容,对栏目的权重予以逐步提升,也对栏目进行每日更新。

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Website column is a key that the search engine attaches great importance to, because columns concentrate a lot of relevant content page pages. Search engines often collect the contents of the column everyday, and gradually increase the weight of the columns, and also update the columns daily.
栏目页权重大大高于文章页,因为有许多内容在支撑,这也是为什么制作专题能够获得良好排名的原因之一。
The weight of the column page is much higher than the page of the article, because there is a lot of content being supported, which is one of the reasons why the production of the topic can be well ranked.
一旦大规模改变栏目,对导航条项目进行随意更改和丢弃,势必造成搜索引擎熟悉的内容成了一张全新的面孔,造成搜索引擎的不信任。
Once the column is changed in large scale, the navigation bar item will be changed and discarded arbitrarily, which is bound to cause the familiar content of search engine to become Zhang Quanxin's face, causing the distrust of search engine.
3、尽可能的不更改网站域名
3. Do not change the domain name as much as possible
网站改版过程中,域名能不更改尽量不更改,因为如果更换了域名,会直接影响网站在搜索引擎的排名,至于为什么这个问题相信是无可厚非的。
In the process of website revision, the domain name can be changed without changing as much as possible, because if the domain name is changed, it will directly affect the ranking of the website in search engine. Why is this problem believed?
4、慎重考虑网站整体架构的更改问题
4, careful consideration of changes in the overall architecture of the web site
网站整体架构在网站改版过程中起到了举足轻重的地位,是否更改需要慎重考虑,网站URL尤为重要。
The overall architecture of the web site plays an important role in the process of reversion of the website. Whether the change needs to be considered carefully, the website URL is particularly important.
这就好像一个人要整容医生会问你是否全方面整还是局部整?整体修改是以一个全新的状态呈现,意味着抛弃了过去的所有重新开始,局部修改是在原来的基础上做些修改使其更加完美又不失之前的风貌。
This is like a person to cosmetic doctor will ask you whether all aspects of the whole or local whole? The whole modification is presented in a new state, means abandoned the past all start again, local modification is to make some changes to make it more perfect and not to lose the former style on the basis of the original.
道理是相通的,如果网站整体变更使用全新的URL,那么之前的搜索引擎收录、友好度等也就全部失效,与此同时也就失去了搜索引擎的信任!这后果带来的负面影响是可想而知的,因此需慎重再慎重。

The truth is the same, if the change with the new URL website, then before the search engine friendliness also failed, at the same time also lost the trust of the search engine! This is negative consequences as can be imagined, so we need more prudent.

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5、清理死链
5, clean up dead
网站改版所带来的一个很直接的问题就是存在很多的无效链接,这些无效的链接会给网站造成流量的损失,同时因为这些无效的链接而殃及整个网站受到搜索引擎的惩罚。其影响是岌岌可危的!
A very direct problem brought by website revision is the existence of many invalid links. These invalid links can cause traffic loss to the website, and at the same time, these invalid links bring disaster to the entire website, which is punished by search engines. Its influence is in jeopardy!
6、保留网站旧版之精华
6, preserve the essence of the old version of the website
网站关键词的布局,Title、Deion、keywords等应予以保留,这些都是网站旧版的精华之处。
Website key words layout, Title, Deion, keywords and so on should be retained, these are the essence of the old version of the website.
相信看了本文的介绍后,对商河网络公司http://www.weidaoshang.cn这方面也会有自己的一番认识,以后针对的等问题也能很好的解决。
I believe that after reading the introduction of this article, we will have some understanding of Shanghe Internet company http://www.weidaoshang.cn. Later, we can solve some other problems well.

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