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让你的百度竞价花钱很少就能有效果的方法

时间:2017.11.14 来源:http://www.weidaoshang.cn

1.账户层级
1. account hierarchy
账户结构:账户结构要健康,分组合理,按照“结构相同意义相近”的原则分组关键词。
Account structure: account structure to be healthy, reasonable grouping, in accordance with the principle of "the same structure similar meaning" grouping keywords.
账户预算:账户预算要能保证关键词的在线时长,看是否下线过早。账户消费要适度。
Account budget: account budget should be able to ensure the length of the keywords online, see if the line is too early. Account consumption should be moderate.
账户推广地域:定位好产品的区域,面向全国市场或者本地化之类。
Account promotion areas: locate good product areas, for the national market or localization and so on.
账户推广时段:目标人群上网高峰时段进行推广和客服在线咨询。
Account promotion period: target crowd online peak period for promotion and customer service online consultation.
2.关键词层级
2. keywords hierarchy
关键词选择:关键词的选取需要匹配覆盖到目标人群,覆盖面要全面。
Keyword selection: keyword selection needs to be matched to cover the target population, coverage should be comprehensive.
关键词出价:合理关键词出价,保证关键词排名。
Keywords bid: reasonable keyword bid, guarantee keywords ranking.
关键词匹配方式:关注关键词展现和点击量,以及无效点击率。
Keyword matching: focus on keyword display and click volume, and invalid click through rate.
3.创意层级

3. creative hierarchy

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创意标题、描述及URL:这是创意层级直接可控的三个变量,它直接影响了关键词质量度、创意相关性和通顺度。
Creative titles, descriptions, and URL: This is the three variable directly controlled by the creative hierarchy, which directly affects the quality of keywords, creativity, relevance and fluency.
创意通顺度:创意要符合百度的通顺度判断标准,主题明确,语义通顺。
Creative fluency: creativity should be consistent with Baidu's fluency judgment criteria, clear theme, smooth semantics.
创意飘红:创意展现保证有2-3次飘红,标题和描述都需插入通配符。
Creative rosy: creative display ensure 2-3 recording, the title and description are required to insert wildcard.
创意数量:每个推广单元的创意数量要遵循“两长一短”的原则。
Number of creativity: the number of creative units of each promotion unit should follow the principle of "two long and one short".
4.网站运营层级
4. website operation level
网络营销培训课程中将网站运营层级分为网站层级和运营层级。其因素包括:
In network marketing training course, the website operation level is divided into website level and operation level. The factors include:
打开速度:潜在客户能否顺利打开目标网页。
Opening speed: potential customers can successfully open the target web page.
使用体验:网站能吸引潜在客户进一步停留。
Using experience: websites can attract potential customers to stay further.
网站内容:网站是否提供了潜在客户所关心的信息。
Website content: does the website provide the information that potential customers care about?.
联系入口:网站提供的联系方式要让潜在客户在第一时间能联系到你。
Contact portal: the website provides the contact way to let potential customers in the first time can contact you.
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