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大型网站的优化事先要考虑的问题

时间:2017.06.13 来源:http://www.weidaoshang.cn

1对用户需求、对手、行业关键词、企业资源进行全面分析;
1, a comprehensive analysis of user needs, competitors, industry keywords, enterprise resources;
1)、确定网站主要栏目、特色栏目;
1) determine the main columns and characteristic columns of the website;
2)、完善网站功能,增加用户粘度,能想出来颠覆性的创新手段那是最好的;
2) perfect website function, increase user viscosity, can think out subversive innovation means, that is best;
2结构优化:最基本的几点先要做好,例如:用nofollow将无关页面排除、做好网站地图以便搜索引擎充分收录、控制文章页内链数量并提高相关 性;其次,如何使权重在网站内部得到有效传递,并通过内链合理运用有力提升众多大量长尾词单页面排名能力,是结构优化的关键!
2 Structure Optimization: some of the most basic needs to be done, for example: will not exclude, do the site map page to the search engine fully included, the article page within the chain number control and improve the correlation with nofollow; secondly, how to effectively transfer weight in the internal web site, and through the chain greatly enhance the rational use of many long tail single word page ranking ability, is the key to structural optimization!
3代码优化:大型网站内容繁多,首页、栏目页等页面不但要化繁为简,布局合理,而且要突出重点,并将与内容无关的或重复性的代码减到最少。注意:页面代码必须从搜索引擎易于理解的角度安排各内容块顺序,并恰当使用html标签引导搜索引擎分析页面。
3 code optimization: large website content is various, home page, column page and other pages, not only to simplify, reasonable layout, but also to highlight the focus, and content related or repetitive code is reduced to the minimum. Note: the page code must arrange the content block order from the point of view of the search engine, and use the HTML tag appropriately to guide the search engine to analyze the page.
4TKD(title、keywords、description)和url规则要有统一规划,整站最好使用绝对路径。推荐文章:
4TKD (title, keywords, description) and URL rules should be unified planning, it is best to use the absolute path station. Recommended articles:
5建设可读的内容策略,确保网站的鲜活
5, build readable content strategies to ensure that the site is alive
大型网站光靠自己编辑发布文章是远远不能达到行业话题广泛覆盖要求的,最好还有业内专家贡献高质量内容,并能激励用户主动贡献长尾内容。问答系统、 论坛系统、百科系统都是必不可少的。在页面更新机制上,网站可调动用户积极性,促使网友留言和交流。
Large sites rely solely on their own editing and publishing articles, far from meeting the industry wide topic of coverage requirements, it is best to industry experts to contribute high-quality content, and can motivate users to contribute to the long tail content. Question answering system, BBS system and encyclopedia system are essential. In the page update mechanism, the website can mobilize the enthusiasm of users, prompting users to leave messages and communicate.
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