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百度最新搜索页面的整体改正措施

时间:2016.05.26 来源:http://www.weidaoshang.cn

从5月17日开始,百度商业推广页面逐步调整升级——5月17日,百度推广标识全面更换,将原来的“推广”标识全部替换为“商业推广”字样,并更换字体颜色、增加下划线,加入明显区别于其他区域的底纹颜色,不仅文字表述更为清晰,全新设置的浮标也明确提示风险和用户权益保障,突出了推广内容的商业属性。商河全网营销
From the beginning of May 17, Baidu promotion page business gradually adjust upgrade -- May 17, Baidu promotion logo full replacement, original "promotion" logo to replace all of the words "commercial promotion", and change the font color, underline, with significant difference in other regions of the shading color, not only text representations of more clear, new set of buoy also made it clear that risk and user rights protection, highlighting the promotion of commercial properties.
5月24日,百度全面实现每页面商业推广信息条数所占比例低于30%。相当于全新调整之后,每个页面上、下和右侧的推广信息合计起来不会超过4条。
May 24th, Baidu full implementation of the number of commercial promotion of each page number of the proportion of less than 30%. Equivalent to the new adjustment, the promotion of information on each page, the next and the right together will not be more than 4.
除了限制商业推广数量,优化展现形态,百度还采取了一系列关于医疗推广信息的整改措施。在联合调查组调查期间,百度已对2518家医疗机构、1.26亿条医疗信息进行了下线处理。
In addition to limiting the number of commercial promotion, optimize the form of the show, Baidu has also taken a series of medical information on the rectification measures. During the joint investigation team during the investigation, Baidu has 2518 medical institutions, medical information on the assembly line processing.
同时,新机制还撤除了大量疾病搜索结果页面中置顶的推广内容,进一步改善信息呈现形式。比如用户搜索“北京协和医院”这类明确的医院名称时,页面只会显示自然结果,不会出现竞品广告,目的是提高用户搜索结果的相关性。
At the same time, the new mechanism is the removal of a large number of diseases search results page sticky promotional content, to further improve the information presented in the form. For example, when the user search for the name of the hospital, Peking Union Medical College Hospital, this kind of clear, the page will only show the natural results, will not compete for advertising, the purpose is to improve the relevance of the user search results.
除此之外,在后端百度也加大审核力度,针对医疗、药品、保健品、食品四大行业,百度商业推广采取了极为严格的审查机制。
In addition, Baidu also increase the audit efforts in the back end, for medical, pharmaceutical, health care products, food four major industries, Baidu has taken a very strict business promotion mechanism.
按照百度出台的审核标准更新文件——《医疗行业资质收取标准更新的通知》要求,除一直强制要求提交营业执照、行业资质证明及医疗职业许可证等证件外,新增强制银行对公账户验证,ICP备案及一致性等要求,同时还强制要求提交《医疗广告审查证明》,借鉴广告法来严控推广信息内容质量,提高企业准入门槛。
Baidu issued audit in accordance with the standard update file, the medical profession qualification will be charged at the standard update notice "requirements, has been forced to submit business license, industry qualification certificate and medical profession permits documents in addition, new forcing banks to public account verification, ICP and consistency, and forced to submit the examination certificate for medical advertisements, use advertising to strictly control quality of promotion information content, improve enterprise access threshold.

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