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微信营销如何提高购买率?

时间:2016.04.08 来源:http://www.weidaoshang.cn

  微信就是一个用户为王的平台,无论你的是什么产品,你的好友也够多,产品传播的覆盖率也比较大,并且微信已经实现完整的在线支付购买,为什么有些店家的购买力转化率还是这么低?以下就是济南诺商商河网站优化为您分享的:
Micro-channel is a user is king of the platform, whether you what products your friends have more than enough, the product spread coverage is relatively large, and micro-channel has achieved complete online payment of the purchase, why some stores purchasing power conversion or so low?
1.客户关系引导客户至线下现场促成购买
对于刚开店的朋友,不妨采购一些小礼品,或者做些促销活动刺激消费者,拉动业绩的提升,正如某些产品的特殊性,往往存在无法提供可亲身感知的产品等情况导致消费者无法当即作出购买消费决定,因此可以利用类似预约等协助销售的购买环节。通过预约形式将顾客引导至线下给予了面对面进行交流大大提高了促成交易的购买机会。
1. Customer Relationship guide customers to buy the line contributed to the site
For just opened shop of friends, you may wish to buy some small gifts, or do some promotional activities to stimulate consumer, driving performance improvement, as the special nature of certain products, there is often unable to provide personal perception of products has led consumers can not immediately consumer purchase decision making, so you can take advantage of similar appointments to facilitate the sale of part of the purchase. By appointment form guide the customer to the next line to give a face to face exchange trading contributed greatly improved buying opportunity.
2.提高朋友互动沟通更具亲切和信任感
微信圈里的某些特殊产品卖家有个特点,就是不能当面交易,也不能通过例如支付宝等担保交易,只能先款后货,并且不能退货,如果有质量问题只能换货。虽然听起来好像很苛刻,但他们的理由就是,当面交易容易被“钓鱼”。如果是在淘宝平台,哪个卖家敢这么做生意,估计一个顾客都没有。因为微信在用户手里,基本上都是用来联系熟人和一些新认识的重要朋友的联络工具,朋友可以容忍这样的“苛刻”。而针对不同的客户,还可以组建核心俱乐部,核心微信群,讨论组等,和熟人们在群里,讨论组上聊天本来就是一件放松和惬意的事情,虽然也会有很多工作上的沟通,但也都是随意性更多一点的事情。
2. Improve interactive communication more intimate friends and trust
Micro-channel circle of some special products the seller has a feature that can not be face to face transactions, nor by Alipay secured transactions, for example, only after the first shipment, and can not be returned, if quality problems can exchange goods. Although it sounds like a very harsh, but their reasons are, face to face transactions easily "fishing." If you are in the Taobao platform, which the seller dare to do business, it is estimated a customer at all. Because the micro-channel in the hands of users, basically used to communicate some new acquaintances and friends know important communication tool, a friend can tolerate such "harsh." And for different customers, can also form the core of the club, the core micro-channel groups, discussion groups, and acquaintances in the group, discussion groups, chat always been a relaxing and pleasant thing, although there will be a lot of communication work , but it is also a little more random things.
3.打造品牌,口碑提高购买率
一个好的产品卖完了也许就没了,产品自身也是有产品生命周期的,别人已经买了你的东西最多是推荐给朋友,自己可能不重复购买,当然有种情况除外,如果是日用消费品是可以重复购买的。但是只有一个好的模式才是可以复制,无非就是换个产品或服务就可以了。除了好的模式之外,就是在此基础上着力打造自己的品牌,有了好的品牌别人才会相信你。
3. build brands and reputation to improve purchase rate
A good product is sold out maybe gone, the product itself is also a product life cycle, others have bought your stuff is most recommended to friends, it may not be repeated later, of course, except a kind of case, if the daily consumer goods It can be purchased repetition. But only a good model can be replicated is nothing more than a change in the product or service it. In addition to a good model, that is, on the basis of efforts to build its own brand, with a good brand others will believe you.

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