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做微信营销活动的技巧

时间:2016.03.30 来源:http://www.weidaoshang.cn

  目前微信营销也是很多企业的必备手段之一,企业做微信营销的目的除了上门和成交外,还有另外两两大目的,一个是吸粉,一个是宣传品牌。只不过相对转化来说很多企业不是很迫切需要这两个。
Currently one of the essential means of micro-channel marketing is a lot of companies, companies do micro-channel marketing purposes in addition to home and deal, there is another two two purposes, one is the smoke powder, one is to promote the brand. Relative transformation is just not very many companies urgently need both.
当然不是说后两者不重要,后面两个目标毕竟是基础目标,还是很重要的,只不过对于企业来说这两个目标通常不能带来实实在在的利润。
Of course not to say that after two unimportant, behind two goals, after all, is the basis of the target, is still very important, but for businesses these two goals often fail to bring real profits.
微信营销有一个非常大的共性就是做活动,绝大多数企业做微信营销第一件事就是做活动,不管是线下活动还是线上活动他们的目的就是吸粉、宣传品牌、增加转化。因此绝大多数企业都在苦苦思考自己应该做什么样的活动。
Micro-channel marketing has a very large common is to do activities, most companies do micro-channel marketing, the first thing to do activities, or whether it is active online and offline activities of their purpose is to smoke powder, brand awareness, increase conversions. Therefore, the vast majority of companies are thinking hard about what they should do kind of activities.
大家都知道做微信活动好处多多,但是大家有没有注意到这么几个问题:微信活动具体实操起来应该从哪儿入手?微信活动应该注意什么?商河网站优化就给大家抛砖引玉讲一通。
We all know that to do micro-channel activity benefits, but we have not noticed so few questions:? Specific activities of micro-channel operation where it should start from the micro-channel activities should pay attention to? Shanghe Website Optimizer will give you a pass to initiate talk.
1、奖品
不知道从什么时候起不管做什么活动都必须要有奖品,因此我们要在奖品创新,最少要有特色、新意,最好能够出奇制胜。
Since when do not know what to do no matter what activities must have a prize, the prize we want to innovate, there must be a minimum of features, new ideas, it is best to surprise attack.
2、活动周期
对于一般企业没有那么大的影响力,因此我们只能将活动的时间延长一点让目标人群有充分的时间加入你的活动,避免人家想起来的时候你的活动已经结束了。
For general business is not so much influence, so we can only extend the time for activities that allow sufficient time for the target population on your activities to avoid when people think of your event is over.
3、注意推送
微信上面做活动必须经过一段时间的传播和预热才可以。一般预热期至少一周。
同时活动预热的文章一定要注意推送时间,根据客户空闲时间的去合理安排推送时间。
商河网站优化建议做微信营销应该根据微信的特性制定详细的流程。
Micro-channel to do the above activities must be spread over a period of time and preheat can. General warm-up period of at least one week.
At the same event preheated article must pay attention to push the time, according to a reasonable time to arrange push customers idle time.
Website optimization suggestions do commercial river micro-channel marketing should develop detailed process according to the characteristics of the micro-channel.

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