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哪些问题是在建设英文网站中经常出现的?

时间:2019.07.04 来源:http://www.weidaoshang.cn

1、英文网站建设中国化
1. Sinicization of English Website Construction
不符合外国人的浏览习惯,导致老外感觉别扭,以及很难在第一时间找到他们想要的东西。
Not in line with foreigners'browsing habits, resulting in foreigners feel uncomfortable, and it is difficult to find what they want in the first time.
2、不符合国际utf-8的编码习惯
2. Not conforming to international UTF-8 coding habits
很多国外客户打开网站的时候显示乱码,那么他们就会很快关闭网站。所以移商动力手机网站建设公司小编在此提醒各位外贸企业,如果要建立一个符合标准的英文网站必须除了以单纯的英文形式表现以外,还必须符合国外的阅读习惯。
Many foreign customers display garbled code when they open their websites, so they will close the websites quickly. Therefore, the compiler of the mobile phone website construction company reminds foreign trade enterprises that if they want to build a standard English website, they must not only express in pure English, but also conform to the reading habits of foreign countries.

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3、英文网站在国外无法打开,或者访问速度慢的难以忍受,导致用户的流失。
3. English websites can not be opened abroad, or the slow access speed is unbearable, resulting in the loss of users.
根据一些调查显示:8秒为分界线,如果你的网站国外用户在8秒以内还无法打开的话,客户流失率将达到98%以上。究其原因,很多外贸企业的网站虽然是英文的,但服务器放在中国,国外的用户在打开网站的时候,先经由香港再转入中国,由于中国的出口带宽严重不足,成为很多外贸企业的瓶颈。美国是互联网比较发达的国家,所以你的空间最好选择美国,其次是香港.。
According to some surveys, 8 seconds is the dividing line. If your website can not be opened by foreign users within 8 seconds, the customer churn rate will reach more than 98%. The reason is that many foreign trade enterprises'websites are in English, but the servers are in China. When foreign users open the websites, they first transfer to China through Hong Kong. Because of the serious shortage of export bandwidth in China, it has become a bottleneck for many foreign trade enterprises. The United States is a relatively developed Internet country, so your space is best to choose the United States, followed by Hong Kong.
4、网站的基本优化功能都没有,现在的很多b2b的平台内部都有几百人的优化团队,每天针对于搜索引擎来做优化,甚至花钱到搜索引擎上面去买流量。原因就是中国的企业根本没有重视优化,如果外贸企业都做了优化的话,那么还要b2b的这种中间商干吗呢?全球互联网最发达的是美国,他们的英文网站建设98%的都做过优化,必不可少的包括:关键词分析、导航栏、标签、关键词密度等。这些都是网站建设最基本的注意事项。
4. The basic optimization function of the website is not available. There are hundreds of optimization teams in many B2B platforms nowadays. Every day, they focus on search engines to optimize, and even spend money on search engines to buy traffic. The reason is that Chinese enterprises do not attach importance to optimization at all. If foreign trade enterprises have done optimization, why do they need B2B intermediaries? The most developed Internet in the world is the United States, where 98% of their English website construction has been optimized, including: keyword analysis, navigation bar, label, key. Word density, etc. These are the most basic precautions for website construction.
5、关键词设置不合理,比如你是做中国led批发的,你设置关键词应该是china led Wholesale(中国led批发) 或者是Factory(工厂),让找到你的客户都是潜在客户,而不是零售商,很多工厂为了提高效率产品是不单卖的。

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5. The setting of keywords is unreasonable. For example, if you are wholesale Chinese led, the setting of keywords should be Chinese led Wholesale (wholesale Chinese led) or Factory (factory), so that the customers who find you are potential customers, not retailers. Many factories do not sell only products to improve efficiency.
6、网站建设不专业,做工粗糙,导致老外感觉公司很小。
6. The website construction is not professional and the workmanship is rough, which makes foreigners feel that the company is very small.
7、英文网站建设没有重点,很多外贸网站建设的时候,感觉到竞争对手的网站很漂亮。他们网站上有的东西,我们网站都要有,没有突出自己的产品优势和服务特点,我觉得这些都是非常可惜的。其实促进客户成单的原因是看你的特点,如果整个互联网上都有的东西,那么客户为什么选择你呢?
7. There is no focus on the construction of English websites. When many foreign trade websites are built, they feel that their competitors'websites are very beautiful. What they have on their website, and what we have on our website, do not highlight the advantages of their products and service characteristics, I think these are very unfortunate. In fact, the reason for promoting customer order is your characteristics. If there are things on the Internet, why do customers choose you?
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