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什么样的公式才能被称为seo主题框架公式?

时间:2019.05.14 来源:http://www.weidaoshang.cn

目前行业中较为科学且被大多数从业人员认可的框架或者公式为:
At present, the framework or formula that is more scientific and accepted by most practitioners in the industry is:
SEO流量=整体搜索量 X 整体收录 X 整体排名 X 整体点击率
SEO Traffic = Overall Search X Overall Rank X Overall Click Rate
1. 整体搜索量
1. Overall search volume

整体搜索量,即一段周期内行业的总搜索流量。比方A行业,日均总搜索流量为1000万,那么该行业的日均整体搜索量即为1000万。很多行业都有淡旺季之分,因而有时SEO流量提升或者降落了,并不一定就真是SEO操作胜利或者失败了,有可能是行业的整体搜索趋向影响的。

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Overall search volume, that is, the total search flow of the industry in a period of time. For example, in industry A, the average daily search traffic is 10 million, so the average daily total search volume of the industry is 10 million. Many industries have a low peak season, so sometimes the increase or fall of SEO traffic, not necessarily the success or failure of SEO operation, may be the impact of the overall search trend of the industry.
整体搜索量直接决议了行业内每家网站所能取得的流量空间有多大。比方A行业日均1000万搜索量,B行业日均500万搜索量,普通说来A行业网站的SEO流量空间要比B行业大,即SEO流量天花板前者要比后者高。
The overall search volume directly determines how much traffic space each website in the industry can achieve. For example, the average daily search volume of industry A is 10 million, and that of industry B is 5 million. Generally speaking, the traffic space of website of industry A is larger than that of industry B. That is to say, the former is higher than the latter.
2. 整体收录
2. Overall Inclusion
整体收录指的是网站在搜索引擎中被收录的页面数量。比方A网站页面总量为10万,百度收录了8万,整体收录就是8万。
Overall inclusion refers to the number of pages included in the search engine. For example, the total number of pages of A website is 100,000, Baidu contains 80,000, the overall collection is 80,000.
整体收录直接决议了网站有几页面可在搜索引擎中获取流量。比方旅游行业B、C网站整体收录分别为1000万与500万个页面,这就阐明前者有1000万个页面能够获取搜索流量,然后者只要500万,在两站SEO程度差距不大的状况下,很显然前者能获取更多的SEO流量。

The overall inclusion directly determines how many pages of the website can get traffic in search engines. For example, the tourism industry B and C websites contain 10 million pages and 5 million pages respectively, which illustrates that the former has 10 million pages to get search traffic, and the latter only needs 5 million pages. It is obvious that the former can get more SEO traffic when the difference between the two stations is not large.

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权衡一个网站收录好坏的指标为收录率,即,收录率=被收录的页面数量/网站页面总量。前面说的A网站,收录率即为80%。普通来说,收录率的好坏根本遵照以下规律:低于60%为差,60%-80%为良好,80%以上为优秀。是不是和上学时的成果优秀评价规范相似,只是这里简直无100%收录的,除非网站是单页面站点。
The index that weighs the quality of a website is the inclusion rate, that is, the inclusion rate = the number of pages included / the total number of pages on the site. The website A mentioned above has an inclusion rate of 80%. Generally speaking, the quality of the inclusion rate basically follows the following rules: less than 60% is poor, 60% - 80% is good, and more than 80% is excellent. Is it similar to the criteria for evaluating academic excellence, but there is hardly 100% of them here, unless the site is a single page site?
以上是笼统的来引见收录,真正实践操作中会准确到详细页面类型的收录率,比方下图:
Above is a general introduction to the collection, real practice will be accurate to the detailed page type of the collection rate, for example, the following figure:
3.整体排名
3. Overall ranking
整体排名指的是被收录的页面在搜索结果中的整体排名状况,这里普通指的是排在第一页,由于从第二页开端,就简直没用户点击了。比方,搜索100个词,A、B网站排在第一页的页面数量分别为80与40,显然A站比B站的排名才能更强,也更容易获取SEO流量。
The overall ranking refers to the overall ranking of the included pages in the search results, which generally refers to the first page, because from the beginning of the second page, there is almost no user clicks. For example, when searching for 100 words, the number of pages on the first page of A and B websites is 80 and 40 respectively. Obviously, the ranking of A websites is stronger than that of B websites, and it is easier to get SEO traffic.
整体排名表现了一个网站的排名竞争力,在扫除收录影响的要素下,能够以为一个网站的整体排名越强,其SEO优化程度也越高,也更值得我们去学习。
The overall ranking reflects the ranking competitiveness of a website. By removing the factors that influence the ranking, we can think that the stronger the overall ranking of a website, the higher the degree of optimization of its SEO, and more worthy of our study.
4. 整体点击率
4. Overall click-through rate
整体点击率指的是页面被点击的次数/页面被展现的次数。
The overall click-through rate refers to the number of times the page is clicked/the number of times the page is displayed.

比方A网站一天在百度搜索中被展现了100次,点击为10次,那么整体点击率即为10%。

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For example, website A is displayed 100 times a day in Baidu search, with 10 clicks, and the overall click-through rate is 10%.
由于在百度搜索结果中最被用户关注的是网页标题和描绘,而常常较能满足用户搜索需求且有吸收力的标题或者描绘,越能获取更多的用户点击,从这一层面来说,整体点击率常常表现了网页标题和描绘能否能满足用户需求,并且具有创意性。关于这两块内容如何写,也有很大的考究,这里就不再展开了,只提供一个例子,让大家感受,哪个结果更受用户欢送。
Because in Baidu search results, most users pay attention to the title and description of the web page, and often can satisfy users'search needs and absorb more titles or descriptions, the more users can click, from this level, the overall click-through rate often reflects whether the title and description of the web page can meet users' needs, and is creative. How to write these two pieces of content, there is also a great deal of research, here is no longer expanded, only to provide an example to let you feel, which result is more popular with users.
至此,SEO整体框架算是引见终了了,置信大家一路看下来,对SEO优化也有了一个大致的理解。当然,这里只是简单引见了这几个大的方面,详细操作过程中每一个方面都要再停止细分,并树立完善的数据监控系统,这样在流量提升或者降落时,也能及时的找到缘由,
So far, the overall framework of SEO is at the end of the introduction. I believe that you can see it all the way and have a general understanding of the optimization of SEO. Of course, here is only a brief introduction to these major aspects. In the detailed operation process, every aspect should stop subdividing again, and establish a perfect data monitoring system, so that when the traffic increases or falls, the reasons can be found in time.

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