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为您分享一下:分享的h5打开如何更好的引流问题?

时间:2019.05.10 来源:http://www.weidaoshang.cn

1、纯内容页分享
1. Pure Content Page Sharing
类似于网易新闻和懂球帝,分享出去的内容仅仅是文章的正文,附带下载app的入口。
Similar to Netease News and Ball Emperor, the content shared is only the text of the article, with the entrance to download apps.
优势:简洁而统一
Advantages: concise and unified
缺点:用户无法了解产品

Disadvantage: Users can't understand the product

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2、加上全局导航
2. Add Global Navigation
类似于人人都说产品经理分享出去的效果,加上一个全局导航。这样更加便于用户去了解产品。
It's similar to everybody saying that product managers share the effects, plus a global navigation. This makes it easier for users to understand the product.
优势:便于用户了解产品,增加用户停留时间
Advantages: Easy for users to understand the product, increase user stay time
缺点:较为复杂
Disadvantage: Complicated
3、可以顺利返回上级页面的详情页
3. Can return to the details page of the superior page smoothly
类似于腾讯手游宝,分享出去的页面和用户在原生上看到的效果是一致的,并且,点击返回,也和在原生种一样能够返回上一层级。
Similar to Tencent Hand Treasure, the shared pages have the same effect as what the user sees on the original, and click back can also return to the upper level as the native species.
优点:便于用户理解
Advantages: user-friendly
缺点:开发难度增大
Disadvantage: Increased difficulty in development
4、加上统一的平台头部,可以点击进入平台首页
4. With a unified platform header, you can click on the home page of the platform.
类似于贴吧和知乎(当然,两者在策略上也有所不同),将分享出去的页面统一加上具有平台属性的头部。点击后可以快速进入平台首页。
Similar to posting bars and knowing (of course, they are also different in strategy), the shared pages are unified with a head with flat platform attributes. Click to quickly enter the platform home page.
优点:同样便于用户理解,并且可以将用户带入到平台首页,增加内容的曝光量
Advantages: Similarly easy for users to understand, and can bring users to the platform home page, increase the exposure of content.
缺点:无法筛选用户,特别是涉及到不同分组的用户。将其带入到平台首页可能并不能引起这类用户兴趣。

Disadvantage: Users cannot be filtered, especially those involving different groups. Bringing it to the front page of the platform may not interest such users.

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5、隐藏头部
5. Hiding the Head
类似于兴趣部落,将原生的二级导航去掉,其它的点击效果和原生一致。
Similar to the interest tribe, the original secondary navigation is removed, and the other clicks are the same as the original.
优点:满足用户原先的操作习惯
Advantages: Satisfy the user's original operating habits
缺点:用户很难理解,实用性不强
Disadvantage: Users are hard to understand and not very practical.
6、原页面,返回为原路径返回
6. The original page, return to the original path
类似于微博在浏览器中的效果,点击返回后进入浏览器首页。
Similar to the effect of microblog in the browser, click back and go to the browser's home page.
优点:简单
Advantages: Simple
缺点:无法讲用户引导到平台上,没能更好的发挥h5的效能。

Disadvantage: It is impossible to say that users can not be guided to the platform, and can not better play the effectiveness of h5.

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