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错位竞争,只做第一--致网站推广技巧方针

时间:2019.05.08 来源:http://www.weidaoshang.cn

一、网站推广是用事实说话的
1. Website promotion is based on facts.
网站推广是一个完好用客户订单来说话的行业,由于网站推广的效果是完好能够真实的反响到你的站点流量,客户电话的访问和直接洽谈上来,另外还有其他参数测试到推行效果,比方有几人注册、有几人置办、每带来一个客户的本钱等都一清二楚。那些再靠明星代言、提升以品牌知名度、佳誉度来权衡广告效果的含糊效果评测在网站推广上就显得相得益彰了。

Website promotion is an industry that uses customers'orders to talk well. Because the effect of website promotion is that it can really respond to your site traffic, customers' telephone visits and direct talks. In addition, there are other parameters to test the effect of implementation, such as how many people register, how many people buy and how much money each brings to a customer. The ambiguous effect evaluation, which relies on celebrity endorsement, brand awareness and reputation to weigh the advertising effect, complements each other in website promotion.

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二、寻觅目的受众
2. Purpose-seeking audience
产品和效劳是定位与特定的目的受众的,没有自觉的产品和效劳。同样,不贴产品或效劳的需求,不盘绕产品或效劳的特性中止网站推广,不剖析受众群体的特征,就自觉的中止网站推广,肯定会无功而返。关于广告主来说,糜费了大量的时间和金钱,也是对资源的糜费,获得好的宣传效果的第一步就必需剖析产品和效劳,剖析受众群体和个体的特征,做到目的精准,这是做好网站推广的第一步。用户的剖析,普通包括性别、年龄、学历,职业、地域,职业阅历等要素,当然网络行为和网络习气也是相当重要的。

Products and services are targeted and targeted audiences, without conscious products and services. Similarly, without posting the needs of products or services, without coiling the characteristics of products or services to stop the promotion of websites, without analyzing the characteristics of the audience groups, the conscious suspension of the promotion of websites will surely be ineffective. As far as advertisers are concerned, they waste a lot of time and money, as well as resources. The first step to achieve good publicity results is to analyze products and services, to analyze the characteristics of the audience groups and individuals, and to achieve accurate goals. This is the first step to do a good job of website promotion. User analysis, generally including gender, age, education, occupation, region, professional experience and other elements, of course, network behavior and network habits are also very important.

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三、严谨、细密的执行计划谋划。
3. Strict and meticulous plan for implementation.
计划的谋划是树立在一系列的市场调研之上,肯定了目的受众之后,还有剖析同质竞争对手,行业情况等,剖析目的受众的网络行为,依据以上的工作根底有针对性、有步骤的制定执行谋划计划,并整合各类网络资源,论坛发帖、新闻稿件发布、视频传播,等各种网站推广工具,全方位的谋划各个宣传细节,把计划的可执行性提升到最高,这样才干抵达预期的网站推广效果。计划的谋划要有留出变卦的空间,任何谋划的都可能随着停顿而发作变化,所以计划的设置也是有延展性的和可塑性。
The plan is based on a series of market research. After affirming the target audience, it also analyses homogeneous competitors, industry situation and so on. It also analyses the network behavior of the target audience. Based on the above work, it formulates and implements the plan in a targeted and step-by-step manner, and integrates various network resources, such as forum posting, press release, video dissemination, etc. Website promotion tools, all-round planning of various promotional details, to enhance the implementation of the plan to the highest level, so as to achieve the desired website promotion effect. Planning should leave room for change, and any plan may change with the pause, so the plan is also extensible and plasticity.
四、网站的原创内容越多越好
4. The more original content the website has, the better.
网站内容树立必需注重内容的原创性,不要自觉的去采集其它站点的数据,质量普通的原创内容也会给用户留下更多真实的印象,转载的信息尽可能的尊重作者的劳动。猖獗的采集技术只能让网站被用户和搜索引擎丢弃,伪原创的信息只能让您的网站成为一个骗取搜索引擎流量和广告点击的渣滓站。一个站长或网站运营者能够用采集技术去建十个致使几十个渣滓站,但渣滓站是很难留住用户长期展开的。

Website content must focus on the originality of content, do not consciously collect data from other sites, the quality of ordinary original content will leave more real impression to users, reproduced information as much as possible to respect the work of the author. The rampant acquisition technology can only make the website discarded by users and search engines, and the pseudo-original information can only make your website a dregs station to defraud search engine traffic and advertisement clicks. A stationmaster or website operator can use acquisition technology to build ten slag stations, which result in dozens of slag stations, but it is difficult to retain users for a long time.

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五、渠道树立和完备的执行、监测。
5. Establishment of channels and complete implementation and monitoring.
在不同的时期要有不同的方案,哪怕您的推行方式是免费的,一定要肯定网站推行的阶段性可行的目的。如在发布后一定阶段内完成每天独立访问用户数量、与竞争者相比的相对排名、在主要搜索引擎的表现、网站外部链接的数量、注册用户数量等。找到了目的受众,有了谋划计划,就需求精准的渠道树立,由于渠道树立是快捷的把产品和效劳传送的受众的途径,一定要找到便利、通畅的发布渠道,同时也对网站推广中止阶段性监测,保证每个阶段的强有力的执行和及时的调整推行战略、修正推行计划。同时对每个阶段的推行执行效果中止监控和评价,不契合效果或者有问题的就需求随时调整,这样才干一步一步的中止网站推广的目的,最终促进产品的销售,提升产品或效劳的网络知名度,尽快的让搜索用户找到我们需求推行的产品或效劳。以及对网站推行方案的控制和评价是为了及时发现网络营销过程中的问题,保证网络营销活动顺利中止。
There should be different schemes in different periods, even if your way of implementation is free, we must affirm the phased and feasible purpose of website implementation. For example, the number of independent visitors per day, the relative ranking compared with competitors, the performance of major search engines, the number of external links, the number of registered users and so on are completed in a certain stage after publication. Find the target audience, with the planning plan, set up the precise channel for the demand. Because channel establishment is a fast way to transmit products and services to the audience, we must find convenient and smooth distribution channels. At the same time, we must also monitor the website promotion at different stages to ensure the strong implementation of each stage and timely adjustment of the implementation strategy and revision of the implementation plan. At the same time, stop monitoring and evaluating the implementation effect of each stage, adjust the demand at any time if it doesn't fit the effect or has problems, so as to stop the promotion of the website step by step, ultimately promote the sales of products, enhance the network visibility of products or services, and let search users find the products or services that we need to promote as soon as possible. The purpose of controlling and evaluating the implementation plan of the website is to find out the problems in the process of network marketing in time and to ensure the smooth termination of network marketing activities.

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