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如果微信小程序的这四个方法不试一试,哪里能成功?

时间:2019.04.27 来源:http://www.weidaoshang.cn

小程序能给企业家带来新的机会吗?答案是肯定的。但机会在哪里呢?很多人都说不出来。就好比在他面前有一个巨大的金库,但却不知道金子藏在哪里。在小便看来,小程序的未来还是非常好,因此,他为企业家带来了许多机会。下面,小编就来为大家详细地介绍一下微信小程序给企业家带来了哪些值得一试的机会。

Can small programs bring new opportunities to entrepreneurs? The answer is yes. But where are the opportunities? Many people can't say it. 就好比在他面前有一个巨大的金库,但却不知道金子藏在哪里。 In urine, the future of small programs is still very good, so he brings many opportunities for entrepreneurs. Next, Xiaobian will introduce to you in detail what opportunities Wechat has brought to entrepreneurs that are worth a try.

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一、将小程序作为公众号的功能延伸,强化公众号的影响力
1. Strengthen the influence of public numbers by extending the functions of small procedures as public numbers
公众号从本质上来说是媒体,小程序从实质上来说是应用程序。随着公众号的发展,其运行模式和规则现在被每个人所熟知。我们可以在公众号上生成源源不断的内容,但是如果我们想与用户进行更多的交流和通信,开发小程序就是一个非常合适的选择。
Public numbers are essentially media, and small programs are essentially applications. With the development of the public number, its operation mode and rules are now well known to everyone. We can generate an endless stream of content on public numbers, but if we want to communicate with users more, developing small programs is a very appropriate choice.
目前,小程序与公众号有着非常紧密的联系,公众号的介绍页面、公众号菜单、公众号的链接等等。也就是说,只要你开发了小程序,你就可以把它放在公众号的每一个角落。
At present, small programs and public numbers have a very close relationship, the introduction page of public numbers, public number menu, public number links and so on. That is to say, as long as you develop a small program, you can put it in every corner of the public number.
而且不要总是说小程序这里不行,那里不好的,因为它不是一个独立的工具,期望它自己产生你所需要的流量是非常不现实的。但是你可以把这个小程序看作是公众号的一种附加能力,把传播内容的事情交给公众号,这样这个小程序就可以提供内容以外的功能了。
And don't always say that small programs can't work here, it's not good there, because it's not an independent tool, it's very unrealistic to expect it to generate the traffic you need. But you can think of this small program as an additional capability of the public number, giving it the public number to disseminate content so that it can provide functions other than content.
二、让微信小程序在微信中进行传播,增强社区的活力
2. Let the Wechat applet spread in the Wechat to enhance the vitality of the community
微信小程序有一个重要的特征,但是往往很容易被开发人员所忽视,那就是小程序自带社群性质。自从小程序上线以来,许多用户就对微信朋友圈这个庞大的流量入口却不对小程序直接开发而感到不满,同时,微信社群这个庞大的流量入口却鲜有人知,微信甚至还在小程序的后台数据分析力中加入了微信群这一块,由此可以看出微信还是很重视微信社群的。
Wechat applet has an important feature, but it is easy to be ignored by developers, that is, the community nature of the applet itself. Since the launch of the small program, many users have been dissatisfied with the huge traffic entrance of Weixin Friends Circle, but not with the direct development of the small program. At the same time, the huge traffic entrance of Weixin Community is rarely known. Weixin even added the Weixin Group into the background data analysis power of the small program, which shows that Weixin still attaches great importance to the Weixin Community.
做过社群的朋友都有所了解,社群的前期组建还是很容易的,毕竟随随便便拉拉就是上百人,但是过段时间,有多少微信群还能保持一定的热度呢?要想做好社群,不仅仅只是建一个群而已,而是需要管理者细心地进行维护。如何才能维护好呢?我们可以借助微信小程序的功能,进行社群的签到、名片、投票等较为方便的功能,以此来保持社群的热度。

Friends who have been a community all know that the early formation of the community is still easy, after all, casual Lala is hundreds of people, but over time, how many Weixin groups can maintain a certain degree of heat? In order to do a good job in the community, it is not only to build a group, but also need the careful maintenance of managers. How can we maintain it? We can use the function of Wechat applet to check in, business card, voting and other convenient functions of the community, so as to keep the community hot.

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三、让小程序进入线下,提高用户的粘性。
Third, let the small program into the offline, improve the user's stickiness.
小程序另一个重要的流量入口,是线下的这个使用场景。“附近的小程序”这个功能显然就是为了增加用户在线下场景中使用小程序频率的。
Another important traffic entry for applets is the offline usage scenario. The function of "nearby widgets" is obviously designed to increase the frequency of widgets used by users in offline scenarios.
其中较有代表性的就是餐饮行业。为什么这么说呢?我们举个例子:一家餐厅,要想获取更多的客流量,那么就可以借助小程序的线上点单服务,也可以进行预约、快捷支付等服务,相信如果这家餐厅满足这些条件的话,这家餐厅也会受到更多用户的喜爱。
One of the more representative is the catering industry. Why do you say that? Let's take an example: if a restaurant wants to get more passenger flow, it can use the online order-ordering service of small programs, booking, quick payment and other services. I believe that if the restaurant meets these conditions, the restaurant will also be loved by more users.
四、小程序让电商和社交快速融合
4. Small Programs Make E-commerce and Social Networking Merge Quickly
通过APP的形式建立一个微商城是大多数微商的做法,但是对于现在来说,基于微信庞大用户的小程序,才能真正适配微信的社交属性。
Establishing a micro-mall in the form of APP is the practice of most micro-merchants, but for now, small programs based on the huge users of Weixin can really adapt to the social attributes of Weixin.
或许有些朋友要问了:小程序有着如此多的规则限制,而APP也可以做出类似小程序的形式,那么为什么还是去开发小程序呢?往往这么认为的朋友才是错了。尽管小程序在开发上有着一些限制,但是小程序的优势是非常大的:可以保留在使用列表中、可以在微信中直接搜索到、可以以卡片的形式进行分享小程序等等等等,这些小程序的自带光环,是任何APP在微信上所无法拥有的。
Perhaps some friends would like to ask: small programs have so many rules, and APP can also make a similar form of small programs, then why to develop small programs? It's often wrong to think of friends like that. Although there are some limitations in the development of small programs, the advantages of small programs are very great: they can be retained in the use list, can be directly searched in micro-letters, can share small programs in the form of cards, and so on. These small programs have their own halo, which no APP can have on micro-letters.
既然微商是基于微信的,而且是基于微信社交的,那么小程序就是一个非常好的桥梁,将两者相结合,从而发挥其应有的价值。
Since micro-commerce is based on Wechat and is based on Wechat social interaction, so small programs are a very good bridge, combining the two, so as to play its due value.
对于现在的微信来说,有着各种各样的生态:社群生态、媒体生态、电商生态等,现如今有多了一个小程序生态。换句话说,继公众号之后,微信又为我们带来了一个新的风口,而且对于现在来说,这个风口才刚刚起步,我们在其中进行摸索和尝试,又能有什么坏处呢?如果等到小程序这个生态完全成熟了,那么你就连一点尝试的机会都没有了。
For Weixin today, there are a variety of ecology: community ecology, media ecology, e-commerce ecology, and so on. Now there is a small program ecology. In other words, after the public number, Wechat has brought us a new outlet, and for now, this outlet has just started. What harm can we do in exploring and trying it? If you wait until the applet ecosystem is fully mature, then you will not even have a chance to try.

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