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既然SEO中关键词如此重要,我来告诉你这五大方法!

时间:2019.04.23 来源:http://www.weidaoshang.cn

如何让别人发现和寻找到你的网站,选什么样的关键词占很大一部分因素,不可否认的,要做好seo优化,选择好关键词也很重要。那么,如何选择关键词?接下来小编就跟大家仔细的从五个方面分析如何选择关键词,一起来看看吧!

How to let others find and find your website, which keywords to choose account for a large part of the factors, undeniably, to do a good job of SEO optimization, select keywords is also very important. So, how to choose keywords? Next, Xiaobian and you carefully analyze how to choose keywords from five aspects, let's take a look together.

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1、网站主题
1. Website Theme
关键词是为网站服务的,所以关键词需要与网站主题紧密相关。这点很容易理解,但却很重要,千万不能忽略!对于一个网站来说,一切内容都应该是围绕网站主题展开的,关键词也不例外。如果选择的关键词和网站主题无关,即使这种所谓的“热词”能为网站带来不菲的流量,也不能选用这种词,因为这样的关键词对网站品牌,网络营销没有任何意义,还会对访客造成不良的影响。
Keywords serve the website, so keywords need to be closely related to the theme of the website. It's easy to understand, but it's very important. Don't neglect it! For a website, all content should be around the theme of the website, keywords are no exception. If the keywords chosen have nothing to do with the theme of the website, even if the so-called "hot words" can bring a lot of traffic to the website, we can not choose such words, because such keywords have no meaning to the brand of the website, network marketing, and will have a negative impact on visitors.
2、相关性
2. Relevance
俗话说:‘卖什么就吆喝什么’。企业做网站也一样,如果你的网站就是做机械产品的,就不要想靠着“王宝强”或者“奥运会”之类的词来吸引流量,先不说你有没有实力把这些词做进排名,即使做到排名,搜索这些词而进入网站的,也不会买你的服务。
As the saying goes,'Whatever you sell, you shout'. Enterprises do the same for websites. If your website is made of mechanical products, you don't want to rely on words like "Wang Baoqiang" or "Olympic Games" to attract traffic. First, don't say whether you have the strength to rank these words. Even if you rank and search these words and enter the website, you won't buy your services.
3、搜索习惯
3. Search Habits
每个行业的用户群体都不一样,他们的搜索习惯也不一样,所以这就要看你的用户定位了。

User groups in every industry are different, and their search habits are different, so it depends on your user location.

4、百度指数
4. Baidu Index
百度指数也是一个不错的选择关键词的地方,还可以知道最近那些词比较热搜,每个月词的相关热度,更具需求图谱更精准的发现网民心理搜索活动,需要注意的是百度指数适合做长尾关键词选择,需要精心一些筛选的。

Baidu Index is also a good place to choose keywords. You can also know that recently those words are relatively hot search, the relevant heat of each month, and more accurate needs map to find the psychological search activities of netizens. It should be noted that Baidu Index is suitable for long-tail keyword selection, which requires careful screening.

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5、竞争对手关键词
5. Key words of competitors
每个行业都有很多企业,这些企业相互竞争,互相促进。在互联网时代,很多企业都是利用平台,建立官网、商铺,通过优化,提升商铺、产品信息的排名。这些都可以在网上看到,因此,可以去他们的网站看看,看设置的关键词是什么,有什么借鉴的地方。当然,也不是盲目的,比如选取关键词,在百度搜索,选择排名靠前的10-20名的网站进行了解。
There are many enterprises in every industry. These enterprises compete with each other and promote each other. In the Internet era, many enterprises are using platforms to establish official networks and shops, and improve the ranking of shops and product information through optimization. All of these can be seen on the Internet, so you can go to their website to see what keywords are set up and what can be used for reference. Of course, it is not blind, such as choosing keywords, searching in Baidu, choosing the top 10-20 websites to understand.
以上就是小编要跟大家讲解的五个方面分析如何选择关键词,希望对各位在选择网站关键词的时候有所帮助。
These are the five aspects that the editor wants to explain to you about how to choose keywords. I hope it will be helpful to you when you choose keywords on the website.

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