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两招教你解锁微信小程序运营新姿势!

时间:2019.04.22 来源:http://www.weidaoshang.cn

一、活用公众号菜单栏

I. Flexible use of public number menu bar

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微信这次策略调整前,商家虽然可以在公众号菜单栏设置任意小程序,不过这种菜单设置只是简单的小程序主页跳转,而非小程序特定路径的触达,因此也困扰着不少商家。
Before the strategy adjustment of Wechat, although businesses can set up arbitrary small programs in the public number menu bar, this menu setting is only a simple small program homepage jump, rather than the access of the specific path of the small program, so it also troubles many businesses.
如今,微信终于支持公众号关联小程序无需管理员确认,使得商家再也不用担心以上问题。商家只需要通过公众号后台「小程序管理」-「关联小程序」进行特定小程序的关联,关联成功后再到菜单栏进行小程序指定路径的设置即可实现。
Now, Wechat has finally supported the public number associated widget without the need for administrator confirmation, so that businesses no longer need to worry about the above issues. Businessmen only need to use the public number background "applet management" - "associated applet" to associate specific applets, and then to the menu bar to set the path specified by the applet.
二、巧用小程序模板消息、客服消息
2. Skillfully Use Small Program Template Message and Customer Service Message
微信此次调整给商家带来的利好,不仅可以应用于菜单栏上,还可以结合小程序的模板消息、客服消息等能力大做文章。

Wechat's benefits brought to the merchants by this adjustment can not only be applied to the menu bar, but also be combined with the ability of template messages and customer service messages of small programs.

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对于商家而言,这种能力或许能够一改以前用户只通过这类取号工具进行消费,但与商家公众号关联太弱的不足。并且随着用户通过商家公众号取号消费习惯的逐步养成,基于服务号推送,商家也能够执行更多关于有效的运营方案,比如节日有礼、拼团优惠等,进而实现更好的用户留存和转化。
For businessmen, this capability may be able to change the previous user only through this kind of numbering tool for consumption, but the lack of connection with the businessmen public number is too weak. And with the gradual formation of consumer habits through business public number, based on service number push, businesses can also implement more effective operation programs, such as festival courtesy, group concessions, and so on, so as to achieve better user retention and transformation.
至于电商、金融保险等行业的商家,则可以通过小程序与公众号的关联,将小程序客服消息能力运用于公众号上,为用户提供更优质的售后服务。
As for the businesses in e-commerce, financial insurance and other industries, they can use the small program customer service information ability to the public number through the association between the small program and the public number, so as to provide users with better after-sales service.

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