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如何提高网站的用户粘度?

时间:2019.04.09 来源:http://www.weidaoshang.cn

网站设计如何提高网站的用户粘度的问题,这个可能是许多人都在关心的问题,因为网站用户粘性会直接影响到转化率和订单量,关系到能否给网站带来收益。提高网站用户粘性也不是那么容易的事情,需要进行长久的经验积累来了解目标人群的需求。

How to improve the user's viscosity in website design may be a problem that many people are concerned about, because the user's viscosity of website will directly affect the conversion rate and order quantity, and whether it can bring benefits to the website. It is not so easy to improve the stickiness of website users. It needs long-term experience to understand the needs of target groups.

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网站用户粘性用简单的话说就是用户对网站或网站产品产生依赖性,如果用户在网站上浏览的时间越长,网站用户粘性就越高,我们要做的就是想办法让用户在网站上长时间停留。我们需要做好以下几个方面:
User stickiness in a simple way means that users depend on the website or website products. If the user browses on the website for a long time, the more sticky the website users are. What we need to do is to find ways to make the users stay on the website for a long time. We need to do well in the following aspects:
1、网页加载速度:网站打开的速度要快,网页长时间的加载会使用户失去耐心,建站时要对网站的架构进行合理的设计和优化,利于用户浏览网站。网站中不要添加过多广告,过多的广告会使用户对网站产生厌恶感。
1. Page loading speed: Web site opening speed is faster, long-term loading of web pages will make users lose patience. When building a site, we need to design and optimize the structure of the site rationally, which is conducive to users browsing the site. Don't add too many advertisements in the website. Too many advertisements will make users disgust the website.
2、内容的质量:要想用户长时间浏览网站,网站中的内容要符合用户的需求,并且要在原创内容的同时加入创意,使内容更加吸引人,让用户对网站产生兴趣。

2. Content quality: If users want to browse the website for a long time, the content of the website should meet the needs of users, and at the same time, they should add creativity to the original content so as to make the content more attractive and make users interested in the website.

商河网络宣传

3、用户奖励:网站可采取各种奖励手段来提高用户粘度,如通过签到、注册来获取积分或金币,用获取的积分或金币来兑换小礼品。
3. User rewards: Web sites can take various incentives to improve the user's viscosity, such as checking in and registering to obtain points or gold coins, and using the points or gold coins to exchange small gifts.
以上几点是网站提高用户粘度所要注意的,另外还要积累经验,了解用户的需求,才能真正提高用户粘度。
The above points are what the website should pay attention to to in order to improve the user's viscosity. In addition, it is necessary to accumulate experience and understand the user's needs in order to really improve the user's viscosity.

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