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手把手教你6个小程序营销套路,引流百万就这么简单!

时间:2019.04.03 来源:http://www.weidaoshang.cn

小程序上线两年来,不少商家都紧跟时代做了小程序,然而很多人依然在用传统电商的思维运营小程序商城,结果可想而知,可以说用“惨淡经营”来形容再合适不过了。

In the past two years, many businesses have followed the times and made small programs. However, many people still use the thinking of traditional e-commerce to run small-program malls. As a result, it can be imagined that "dismal operation" is the most appropriate description.

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显然,小程序依托于微信生态,没有直通车和分类推荐等分发渠道,因此小程序商城的营销推广显然不能照搬电商店铺那一套,只有“入乡随俗”,根据微信的社交属性来做推广营销,才可能成功引流转化。
Obviously, the small program relies on Wechat ecology, and there are no distribution channels such as through train and classified recommendation. Therefore, the marketing promotion of the small program mall obviously can not copy the set of e-commerce stores. Only by "doing as the Romans do" and marketing according to Wechat's social attributes, can it be successfully diverted and transformed.
那么,小程序商城应该如何营销呢?其实小程序本身就拥有很多营销能力,例如:分销、拼团、秒杀、砍价、拍卖、答题和优惠券等,只要合理使用这些工具,引流百万也不是不可能。
So, how should small program mall marketing? In fact, the small program itself has a lot of marketing capabilities, such as: distribution, teamwork, second killing, bargaining, auction, answer questions and coupons, as long as these tools are used reasonably, it is not impossible to drain millions.
1、分销
1, distribution
分销就是通过分销员分享小程序来完成裂变,分销能否成功的关键在于佣金的比例,通过设置诱人的佣金,才能吸引到人自愿充当分销员,进而完成裂变。
Distribution is to complete fission by sharing small procedures among distributors. The key to success of distribution lies in the proportion of commissions. Only by setting attractive commissions can people be attracted to act as distributors voluntarily and then complete fission.
2、秒杀
2, spike
限时秒杀往往能短时间内促成大量交易,同时吸引到很多新用户,例如调高原价和秒杀价的差距后,即使用户并不需要这件商品,往往也会毫不犹豫的下单购买。这是因为其利用了人性中爱占便宜的弱点,通过暗示优惠巨大,并且机会难得,来让消费者失去理智进而下单。
Time-limited second killing often leads to a large number of transactions in a short period of time, and attracts many new users. For example, after adjusting the price gap between second killing and second killing, even if users do not need the product, they will not hesitate to purchase the order. This is because it takes advantage of the advantage of human nature, by suggesting that preferences are huge and opportunities are rare, so that consumers lose their sense and order.
3、拼团、砍价
3. Collaboration and bargaining
拼多多兴起的时候,很多人都被拼团砍价的分享轰炸过,可见其裂变效果十分明显,其实无论是拼团还是砍价,只要优惠够大,用户明知道是套路,也会乖乖的分享出去,甘愿帮助商家完成裂变引流。
When Pingduo rose, many people were bombarded by the share of pingduo bargaining, which shows that its fission effect is very obvious. In fact, no matter whether it is pingduo or bargaining, as long as the discount is big enough, users know it is a routine, they will share it well, willing to help businesses complete fission drainage.
4、优惠券
4. Coupons
和前面几个营销工具同样的道理,优惠券也是利用了用户占便宜的心理,通过主动给用户发放新用户立减券、满减券和无门槛代金券等方式,往往有极高的转换率,还可以设置分享得优惠券的方式完成裂变。
In the same way as the previous marketing tools, coupons also take advantage of the user's psychology of taking advantage of the advantages. By actively issuing new users'reduction coupons, full reduction coupons and no threshold vouchers to users, they often have a very high conversion rate, and can also set up the way of sharing coupons to complete fission.
5、红包

5, red envelopes

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可以通过小程序模板消息给用户发放红包和立减金,进而诱导用户点击消息进入小程序,不过这招只能用于最近使用过小程序的用户,因此适合用来召回老用户。
Users can be induced to click on the message to enter the applet by issuing a red envelope and setting up a reduction through the template message of the applet. However, this method can only be used by users who have recently used the applet, so it is suitable for recalling the old users.
6、数据分析
6. Data analysis
微信为小程序开放了大量的后台数据,因此每次营销过后一定要及时做好数据分析,这样才能通过总结规律来不断改善营销效果。
Wechat has opened a large amount of background data for small programs, so we must do a good job of data analysis in time after each marketing, so as to continuously improve the marketing effect by summarizing the rules.
可以说,单靠以上这6个小程序商城自带的营销工具,只要能熟练运用,同样可以起到很好的引流,同时还能收获大量用户,何乐而不为呢?
It can be said that the marketing tools provided by the above six small-program malls can also play a good drainage as long as they are skilled in using them. At the same time, they can also harvest a large number of users. Why not?

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