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企业网站如何丰富自己,才能留住用户?

时间:2019.03.20 来源:http://www.weidaoshang.cn

企业的网站一般分为两种类型:一种是以销售为目的的营销型网站;另一种是以用户体验度为核心的展示型网站。但企业不论做的是哪一种类型的网站,归根结底最终的目的还是要发掘潜在客户,将这些潜在客户转化成真实客户,并建立长期稳定的合作关系。那么,我们的企业网站建设完成后具体要怎么做,才能留住客户呢?

Enterprise websites are generally divided into two types: one is marketing websites for sales purposes; the other is display websites with user experience as the core. However, no matter what type of website the enterprise is doing, the ultimate goal is to find potential customers, turn these potential customers into real customers, and establish long-term stable cooperative relations. So, after the completion of our enterprise website construction, what should we do to retain customers?

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一、客户需求
I. Customer needs
客户根据需求检索进入到该网站,而我们要做的首先就是要充分了解客户的需要,根据需求制定能够吸引客户的网站。需求的扩展性和外延性好,才能够创造更好的服务。用户需求决定了网站的氛围,同时也决定了商业模式和盈利规模。
Customers access the website according to their needs, and the first thing we need to do is to fully understand the needs of customers, according to the needs of the development of a website that can attract customers. Only when the demand has good expansibility and extension, can it create better service. User needs determine the atmosphere of the site, but also determine the business model and profit scale.
二、美工设计
2. Art Design
一个网站的页面设计的是客户判断该企业的先决条件,是客户对企业的第一印象,同时也决定了客户是否会考虑该企业。因此,企业网站建设做设计时,务必要从客户的角度出发,页面简洁大方,给客户一种视觉享受。界面的设计感也是非常重要的,其中也是包含很多设计细节,无论是字体、页面布局、主题颜色、或是功能使用都会影响整个用户视觉体验感。
The page design of a website is a prerequisite for the customer to judge the enterprise. It is also the first impression of the customer to the enterprise. It also determines whether the customer will consider the enterprise. Therefore, when designing enterprise website construction, we must start from the customer's point of view, simple and generous pages, to give customers a visual enjoyment. The design sense of the interface is also very important, which also contains many design details, whether font, page layout, theme color, or functional use will affect the whole user's visual experience.
三、网站特色
III. Website Characteristics
一个设计优良的网站,势必是要有自己的网站特色的。良好的美工设计是给客户留下良好印象的第一步,而富有特色的网站才能给客户留下深刻印象,现在的企业网站数不胜数,所以如果一个网站没有特色,平淡无奇,就会被其他众多的网站所掩盖。
A well-designed website is bound to have its own website characteristics. Good artistic design is the first step to leave a good impression on customers, and unique websites can leave a deep impression on customers. Now there are numerous corporate websites, so if a website has no characteristics, bland, it will be covered up by many other websites.
四、网站内容价值
IV. Content Value of Website
一个好的企业网站必然是从客户的角度出发,所以很多网站设计者在网站空间、域名注册上面都费尽心血。当然,企业网站要想留住客户,内容价值才是至关重要的。而我们这里说的有价值是指的用户进入网站的最初目的,我们需要做到的就是抓住客户想要的信息,这样才能将用户留在网站。

A good corporate website must be from the customer's point of view, so many website designers are painstaking in website space, domain name registration. Of course, the value of content is very important for enterprise websites to retain customers. And what we are talking about here is the original purpose of users entering the website. What we need to do is to grasp the information that customers want, so that users can stay on the website.

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五、网站的更新频率
5. Frequency of website updates
一成不变的网站会造成审美疲劳,不利于吸引新客户。只有网站的内容不断更新,才能不断吸引更多人的关注,以及内容的创新性以及趣味性也是极为重要的,这些因素会激起客户的好奇心,然后进一步了解该企业,促成合作关系的几率也会大大增加。
Constant website will cause aesthetic fatigue, which is not conducive to attracting new customers. Only by constantly updating the content of the website can it attract more people's attention, as well as innovative and interesting content. These factors will arouse customers'curiosity, and then further understanding of the enterprise will greatly increase the chances of promoting cooperative relations.
六、网站的加载速度
VI. Loading Speed of Website
有些网站设计者会做一些特效,虽然这些特效可以提升网站的魅力,但是不建议过多使用,这将会影响网站的加载速度。加载速度慢的话就会直接影响用户的体验,如果客户等待加载的时间太长,用户将会失去耐心甚至是关闭网站,这将会导致错失客户。
Some website designers will do some special effects, although these special effects can enhance the charm of the site, but do not recommend excessive use, which will affect the loading speed of the site. Loading slowly will directly affect the user's experience. If the customer waits too long for loading, the user will lose patience or even close the website, which will lead to the loss of customers.
七、用户的互动体验
7. User's Interactive Experience
虽然很对网站设计的非常精美,但是互动性不够强,让客户缺乏归属感,也就是说网站与用户之间没有产生感情,而解决这个问题最好的办法就是提升用户与网站之间的依赖性。比如设置用户与网站之间、用户与用户之间、或者用户与产品之间的互动,不仅会提升用户的兴趣,还会令用户产生归属感与依赖性。
Although the design of the website is very exquisite, but the interaction is not strong enough, so that customers lack a sense of belonging, that is to say, there is no emotion between the website and users, and the best way to solve this problem is to enhance the dependence between users and the website. For example, setting up interaction between users and websites, between users and users, or between users and products will not only enhance users'interest, but also make users have a sense of belonging and dependence.

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