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各行各业的企业网站首页该如何设计?

时间:2019.03.18 来源:http://www.weidaoshang.cn

首页对于每一个网站制作来说都是最重要的,它不仅包含了整个网站的主要信息,并且还是用户第一眼就看到的页面,可以说它几乎决定了用户的去留。但是,每个网站制作的首页设计都是不一样的,下面我们来为大家一一介绍。

Home page is the most important for every website production. It not only contains the main information of the whole website, but also is the page that users see at first sight. It can be said that it almost determines the user's whereabouts and whereabouts. However, the homepage design of each website is different. Let's introduce it one by one.

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1、对于企业的宣传官网来说,注重的是“宣传”,因此首页主要展示的是企业的品牌介绍、公司介绍、产品图片、联系方式、案例分享、服务说明、知识资讯等,然后根据企业的风格或理念,来对首页进行排版设计。
1. For the publicity official website of an enterprise, the emphasis is on "publicity", so the home page mainly displays the brand introduction, company introduction, product pictures, contact information, case sharing, service description, knowledge and information of the enterprise. Then, according to the style or concept of the enterprise, the home page is typesetted and designed.
2、对于营销型网站来说,注重的则是“销售”,因此需要在首页中充分展示公司产品的优势、加强页面设计的视觉冲击性,吸引用户的注意,然后还要考虑网上支付方式的便捷性和多样性,这样才能取得好的营销效益。
2. For marketing websites, the focus is "sales", so we need to fully display the advantages of the company's products in the home page, strengthen the visual impact of page design, attract users'attention, and then consider the convenience and diversity of online payment methods, so as to achieve good marketing benefits.
3、对于那些大型的门户网站来说,比如新浪、网易,则需要丰富首页中的内容,比如时事、娱乐、时尚、健康、体育、房车、星座等信息板块都要有,因为这种网站对于用户来说就是一个全面的信息中心,要尽量满足用户找到任何他们想要找到的信息。
3. For those large-scale portals, such as Sina and Netease, we need to enrich the content of the home page, such as current affairs, entertainment, fashion, health, sports, car, constellation and other information sections, because this kind of website is a comprehensive information center for users, to try to satisfy users to find any information they want.
4、对于一些健身养生类的网站首页来说,最重要的是环境氛围的渲染和体验,让用户透过网站感受到这个场所的环境。同时还要突出相关器材、技术的专业性,吸引用户注册成为会员,然后进行线下消费。这种网站的首页针对性都很强,而且还要具有简练化和个性化。

4. For the homepage of some fitness and health websites, the most important thing is the rendering and experience of the environment atmosphere, so that users can feel the environment of the site through the website. At the same time, we should highlight the professionalism of related equipment and technology, attract users to register as members, and then make offline consumption. The home page of this kind of website is very specific, and it should be concise and personalized.

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5、而对于行业门户网站来说,因为其针对的是某个行业中的产品、服务和用户,针对性和专业性都很高,因此首页不仅要有该行业的行业新闻、发展动态、产品服务介绍,还要有各种权威、专家的介绍和知识分享,让用户产生信赖感。
5. For the industry portal website, because it is aimed at products, services and users in a certain industry, it has high pertinence and professionalism. Therefore, the home page should not only have industry news, development trends, product and service introduction of the industry, but also the introduction and knowledge sharing of various authorities and experts, so that users can have a sense of trust.
因为不同类型的网站制作面向的用户都是不一样的,因此我们建议企业在设计网站首页时要注重目标用户的需求和体验,然后在此基础上提高视觉效果,这样基本上一个好的首页就算是完成了。
Because different types of websites are designed for different users, we suggest that enterprises should pay attention to the needs and experiences of the target users when designing the homepage of websites, and then improve the visual effect on this basis, so that a good homepage is basically completed.

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