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揭秘SEO优化中常遇到的错误,快避免他们!

时间:2019.03.14 来源:http://www.weidaoshang.cn

很多站长都知道运营一个网站,离不开关键词,而在关键词的选择上,是一件和重要的事情,可是,在优化过程中,因为竞争对手的存在,很多站长更喜欢使用长尾关键词来进行,因为一些竞争激烈的关键词因为相关文章过多,很难被搜索引擎收录,相反,那些长尾关键词,却很少有这种障碍,而且,善于借助长尾关键词优化的站长,甚至可以轻松蹭到热点,根本不愁网站没有内容可做。
Many webmasters know that running a website can not do without keywords, and the choice of keywords is an important thing, but in the optimization process, because of the existence of competitors, many webmasters prefer to use long-tail keywords, because some competitive keywords are difficult to be included by search engines because of too many articles, on the contrary, those long-tailed keywords. Tail keywords, but there are few such obstacles, and good at using long-tail keywords to optimize the stationmaster, or even easy to touch hot spots, no worries about the website content can be done.
但是,长尾关键词和网站核心关键词比较,如果没有一个主次之分,或者过于注重长尾词,可能让用户抓不住重点,优化过度,相当于“买椟还珠”,那么,如何有效避免这样的问题出现呢?关键词的布局就很重要,下面就关键词的布局和大家分享一下。

However, if there is no primary or secondary distinction between long-tail keywords and website core keywords, or too much emphasis on long-tail keywords, users may not grasp the focus, over-optimization, equivalent to "buy back beads", then how to effectively avoid such problems? The layout of keywords is very important. Here is the layout of keywords to share with you.

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1.核心关键词放在主页
1. Kernel keywords are on the home page
主页放入核心关键词,这并不难理解,比如大家都知道百度,百度的首页是啥样子,可能很少人注意,百度的主页简单的不能再简单,一个百度加一个搜索框。据说,这个网页打开速度不会超过3秒。身价百亿的百度,真正的核心就是这么一个简单的页面。不过,强大百度的是通过百度系列产品完成的,任何一个懂得网站优化的人,都能随随便便说出不少于5个百度产品。
It is not difficult to understand that the home page is put into the core keywords. For example, everyone knows Baidu. What is Baidu's home page like? Perhaps few people pay attention to it. Baidu's home page is no longer simple. A Baidu plus a search box. It is said that this web page will not open more than three seconds. Baidu, worth 10 billion yuan, the real core is such a simple page. However, the powerful Baidu is completed through Baidu series products. Anyone who knows how to optimize the website can casually say no less than five Baidu products.
谈到百度首页,就是要告诉大家,不要把网站首页搞的过于复杂,页面简单,突出核心关键词,用户访问首页和网站标题,就能明白我们是提供什么服务或者什么产品,一目了然也有利于转换,而想要把这核心关键词做起来,则通过其他页面来努力完成。
Speaking of Baidu Home Page, we want to tell you not to make the website homepage too complex, simple, highlight the core keywords, users visit the home page and website title, you can understand what services we provide or what products, at a glance is also conducive to conversion, and want to do this core keywords, through other pages to complete.
2.相关词放在栏目页面
2. Put relevant words on the column page
每个网站都有栏目导航的,主页除了关键词之外,就是栏目导航,栏目导航一方面是有利于用户继续访问相关页面,同时也是网站核心词和相关词进行切换的重要点。
Every website has column navigation. Apart from keywords, the home page is column navigation. On the one hand, column navigation is conducive to users'continuing access to relevant pages, but also an important point of switching the core words and Related words of the website.
因为栏目是除了主页权重最高的地方,而我们的相关词是以主词通过不同的组合方式组合出来的,所以栏目在名字选择上最好加上相关词,这样能够有效的给网站进行引流,而后词也比较精准,契合很多用户,而不像主词一样覆盖范围非常广,相关词是非常重要的,所以才要布局在网站权重比较高的地方。
Because column is the place with the highest weight in addition to the home page, and our related words are combined by the subject through different combinations, so the column is best to add relevant words in the name selection, which can effectively drain the website, and then the words are more precise, which fit many users, but not as wide as the subject, Related words are very important. Therefore, it is necessary to lay out where the weight of the website is relatively high.
3.各个分页才是长尾词发力的阵地

3. Pages are the position where long-tailed words can be used.

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网站分页,也叫作内页。在网站优化过程中,内页是不断的通过内容更新而增加的,如何打造内容呢?这个时候长尾关键词就登场了。在关键词竞争激烈的网站,长尾词的作用就越大,因为同样一个关键词,来的越早获得的流量就越多,随着大家都在抢这个关键词,那么,一分为二,二分为四……关键词的流量是有限的,而随着需求的网站多起来,有限的流量分流之后,会越来越少,这个时候,真正能让网站获得新的流量的最好的优化方式就是长尾关键词的灵活运用。
Website pages, also known as internal pages. In the process of website optimization, internal pages are constantly added through content updates. How to create content? At this time, the long tail keyword is on the stage. In the website with keen competition for keywords, the longer tail words play a greater role, because the earlier the same keyword comes, the more traffic it will get. As everyone grabs this keyword, then, one is divided into two, two into four... The flow of keywords is limited, and with the demand of more websites, the limited flow will be less and less after the diversion. At this time, the best way to really enable websites to get new traffic is the flexible use of long-tail keywords.
一个网站的流量一定是无数个长尾词累积起来的,主词和相关词引进来的流量有限,而且范围比较广,不利于转化。而长尾词的优化是一个讨巧的过程,一个名人和关键词没有一毛钱关系,但是,利用长尾关键词这个点,就可以和他联系起来,有一个理论叫做六度人脉理论,就是说是指地球上所有的人都可以通过六层以内的熟人链和任何其他人联系起来。
The traffic of a website must be accumulated by countless long-tailed words. The traffic introduced by subject words and Related words is limited, and the scope is relatively wide, which is not conducive to transformation. And the optimization of long-tailed words is a clever process, a celebrity and keywords do not have a dime relationship, but the use of long-tailed keywords can be linked to him, there is a theory called the six-degree network theory, that is to say, all people on the planet can be linked to anyone else through the six-level chain of acquaintances.
那么,长尾关键词同样也可把这个理论拿来一用,任何热点事件和关键词也有“六度”关系,就看你怎么好好利用了。很多网站优化不好,都会说,我这个网站走偏门,关键词是冷门,所以访问用户很少,但是,如果你的网站有足够多的长尾关键词内容,而且这些内容都是优质的,流量肯定不会太差,当然,想要提高网站转化率,在长尾关键词的选择上,要不断根据网站实际情况进行调整和改善,如此,才能让网站优化的越来越好!
So, long tail keywords can also be used in this theory. Any hot events and keywords also have a "six-degree" relationship, depending on how you make good use of it. Many websites are not well optimized, they will say that my website is a slant door, the keywords are cold, so few visitors, but if your website has enough long-tail keywords content, and these contents are high quality, traffic will certainly not be too bad, of course, to improve the conversion rate of the website, in the choice of long-tail keywords, we must constantly according to the actual situation of the website. To adjust and improve, so that the site can be optimized better and better!

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