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如果企业想要进行手机建站,应该注意哪些内容?

时间:2019.03.12 来源:http://www.weidaoshang.cn

生活早已经进入互联网的时代,也为很多人投资创业带来了很多便利,尤其个人创业,在做营销这一块方便了很多,轻轻松松一部手机就可以建设一个专有的网站,用于营销和推广。尤其针对小企业,想要吸引客户,必须要拥有自己的网站,如何建设一个响应式网站,小企业根本吃不消,所以,选择构建一个简单的手机网站是很多企业的选择。
Life has already entered the era of the Internet, but also for many people to invest in entrepreneurship has brought a lot of convenience, especially personal entrepreneurship, in doing marketing this piece of a lot of convenience, a mobile phone can easily build a proprietary website for marketing and promotion. Especially for small enterprises, in order to attract customers, they must have their own websites. How to build a responsive website, small enterprises can not afford it at all. Therefore, it is the choice of many enterprises to choose to build a simple mobile website.
一、网站的系统
I. Website System
手机网站建站的系统,建设一个企业专有网站,直接影响企业的网络品牌形象,使其企业实现开发移动用户消费群,尤其对电商来说,这个非常适合。

Mobile website construction system, building a proprietary enterprise website, directly affects the enterprise's network brand image, so that enterprises can develop mobile user consumer groups, especially for businesses, this is very suitable.

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二、客户端的消费者需要什么
2. What do the clients need?
当然企业本身,产品宣传到位,功能介绍详细。但同时,要考虑到移动客户端的客户,因为手机网站是为移动客户端的客户服务,在网站的设计上,页面要简洁大方啊,内容精准,在技术上面,不用过于炫技,图片不要放太多,影响加速。要建设一个一目了然,又让客户惊艳的网站,实现企业和客户的双赢。
Of course, the enterprise itself, product publicity in place, function description in detail. But at the same time, we should consider the customers of mobile clients, because mobile website serves the customers of mobile clients. In the design of the website, the pages should be concise and generous, the content is precise, and the technology should not be too dazzling, and the pictures should not be put too much, which will affect the acceleration. We need to build a website that is clear at a glance and amazing to our customers, so as to achieve a win-win situation for both enterprises and customers.
三、移动端安全问题
3. Mobile security issues
手机网站大多数是电商的选择,自然要牵涉到交易,这时客户最关心的是移动端交易安全的问题。这也是企业移动端网站建设首要考虑的问题,考虑要和一家资深的开发商合作。
Mobile websites are mostly the choice of e-commerce, which naturally involves transactions. At this time, customers are most concerned about the security of mobile transactions. This is also the first consideration in the construction of enterprise mobile website. We should consider cooperating with a senior developer.
五、网路导航的重要性
V. Importance of Internet Navigation
移动端不同于电脑端,它的网站页面有限,在建站的时候势必要考虑将重要内容优先展示,设定到固定的导航。所以整体网站的设计都是简洁大方的,不要给客户造成审美疲劳。
The mobile terminal is different from the computer terminal. Its website pages are limited. When building a website, it is necessary to consider giving priority to the display of important content and setting it to a fixed navigation. Therefore, the overall design of the website is simple and generous, do not cause aesthetic fatigue to customers.
六、手机网站的运营
6. Operation of Mobile Website
好的运营,企业宣传推广就成功了一半,手机网站可以借助微信公众号,微博等论坛推广,可以扩大推广影响力。好玩的资源也可以一起共享。累计了网络资源经销的机会。可以互相和企业交换广告,客户资源等等。节假日,共同策划一些有创意的活动,吸引客户主动参与。

Good operation, enterprise publicity and promotion is half successful, mobile website can be promoted by means of Wechat Public Number, Weibo and other forums, can expand the influence of promotion. Funny resources can also be shared together. Accumulated network resources distribution opportunities. Can exchange advertising, customer resources and so on with each other and enterprises. During the holidays, we plan some creative activities to attract customers to participate actively.

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七、更方便和客户的沟通交流
7. More convenient communication with customers
通过移动端可以很方便的,第一时间为消费者解决各种问题。一般网站都会开设,留言,意见评价,在线表单,等等。或者添加企业本身的模板,方便了企业和客户的沟通,更加贴合客户的情感需要,也节省了服务成本。用户体验提升,增进了客户的友好关系。
Through the mobile terminal can be very convenient, the first time to solve various problems for consumers. Generally, websites will be opened, messages, comments, online forms, and so on. Or add the template of the enterprise itself, which facilitates the communication between the enterprise and the customer, more conforms to the emotional needs of the customer, and saves the cost of service. The user experience has been improved, and the friendly relationship between customers has been enhanced.
八、有价值的市场调查反馈
Valuable Market Research Feedback
一般企业的营销都离不开市场调研,好的市场调研更能把握客户的需求。企业的手机网站为企业的调研提供了更加方便的平台。通过,在线调查表,电子邮件,论坛等等方式,集合客户的各种意见和问题。企业的本身产品反馈信息都能第一时间获得,也节省了人力支出。
Generally, the marketing of enterprises can not be separated from market research. Good market research can better grasp the needs of customers. Enterprise mobile website provides a more convenient platform for enterprise research. Through online questionnaires, e-mail, forums and so on, gather customers'opinions and questions. The feedback information of the enterprise's own products can be obtained in the first time, which also saves human expenditure.
手机网站是未来网络推广的宠儿,毕竟它的性价比摆在那里了,它的本身目的,通过网站增加销售,一个完善的手机官网可以完成网上交易活动,也迎合了整个互联网市场的大环境。
Mobile website is the darling of the future network promotion. After all, its cost-effective ratio is there. Its own purpose is to increase sales through the website. A perfect mobile official network can complete online trading activities, and also cater to the overall environment of the Internet market.

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